The Saturdays
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
433,173
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:00 UTC
Genres
Biography
The Saturdays has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, BRAZIL. A heavily female (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 8,603 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Jack Wills, Victoria Beckham, ITV signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 433,173 · Engagements 1,464 · Rate 0.3% Posts 450 · Views 11,967 · Avg Likes 1,449 · Avg Comments 52 · Avg Views 11,967 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 25% 13-17: 8% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (25%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED KINGDOM (20%) UNITED STATES (15%) BRAZIL (8%) NIGERIA (4%) CANADA (4%) |
Top regions: UNITED KINGDOM (20%), UNITED STATES (15%), BRAZIL (8%) |
| Platform Engagement | Instagram: 1,260 avg likes/post · Tiktok: 3,364 avg views/post · Youtube: 8,603 avg views/post | Best reach: Youtube 8,603 avg views; best engagement: Instagram 1,260 avg likes |
Top Brand Affinities
Jack Wills
Victoria Beckham
ITV
Grindr
River Island
Morrisons
ASDA
Costa Coffee
Marks & Spencer
Barbie
boohoo
Next
| Brand | Category | Score |
|---|---|---|
| Jack Wills | 40.97 | |
| Victoria Beckham | 31.76 | |
| ITV | 29.38 | |
| Grindr | 22.76 | |
| River Island | 18.55 | |
| Morrisons | 18.35 | |
| ASDA | 17.44 | |
| Costa Coffee | 17.11 | |
| Marks & Spencer | 14.62 | |
| Barbie | 13.58 | |
| boohoo | 12.77 | |
| Next | 12.10 | |
| All Saints | 11.69 | |
| Selfridges | 11.37 | |
| Primark | 10.91 | |
| Sainsbury's | 9.58 | |
| MATTEL | 8.41 | |
| Tesco | 7.51 | |
| ASOS | 7.40 | |
| MISSGUIDED | 7.21 | |
| Vauxhall | 7.04 | |
| Lush | 6.92 | |
| Cadbury | 6.13 | |
| Power Rangers | 6.03 | |
| ALDI | 5.95 | |
| Urban Outfitters | 5.91 | |
| Harrods | 5.87 | |
| Vivienne Westwood | 5.77 | |
| Topshop | 5.65 | |
| T.G.I. Friday's | 5.30 | |
| iHeartRadio Music Awards | 5.21 | |
| Rimmel | 5.12 | |
| Showtime | 4.72 | |
| Superdry | 4.56 | |
| BBC | 4.55 | |
| Alexander McQueen | 4.44 | |
| NBC | 3.96 | |
| TOM FORD | 3.87 | |
| Summit Entertainment | 3.84 | |
| Baileys | 3.82 | |
| MTV | 3.79 | |
| Mortal Kombat | 3.49 | |
| Marc Jacobs | 3.41 | |
| Guinness | 3.40 | |
| Hilton | 3.39 | |
| Nickelodeon | 3.33 | |
| LEGOLAND | 3.32 | |
| Kylie Cosmetics | 3.26 | |
| AMC | 3.13 | |
| Columbia Pictures | 3.07 |
Official Profiles
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LoginArtist: The Saturdays
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















