The Saturdays

The Saturdays

Country: GB

Influence: 58.21% Fanbase: 49.58% Trending: 62.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack Wills • 40.97% • Very Strong

As of 2025-09-09

433,173

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:00 UTC

Genres

popdance poppoppost-teen popuk popmainstream popr&b, funk & soulgirl groupelectronicelectropoppop dancebubblegum danceeuropeaneuropop

Biography

The first major girl band to be launched in the U.K. after a multi-year drought, five-piece pop group the Saturdays boasted a photogenic appearance and electro-pop sound, leading to their labeling by some critics as the new Girls Aloud. Formed in 2007 through auditions that were held by a management company hoping to revive the flagging pop market, all five members had previous performing experience. Una Healy started singing in a rock band and later recorded her own solo album, which she showcased around bars and clubs in her native Ireland. Vanessa White attended the prestigious Sylvia Young Theatre School and appeared in the West End production of The Lion King. Mollie King had been part of girl band Fallen Angels, who made it through to the boot camp stages of ITV's The X Factor, while the two most recognizable members, Frankie Sanford and Rochelle Wiseman, were previously in teen pop band S Club Juniors, who scored six Top Ten hits in the early noughties. The band signed to an offshoot of Polydor Records, Fascination, the home of Girls Aloud, whom they later supported on the Tangled Up tour. Their first single, "If This Is Love," sampled Yazoo's "Situation" and reached number eight in the U.K. charts. Their self-titled debut album then appeared at the end of 2008. The group followed up with the mini-album Headlines!, led by the single "Missing You," in 2010. The Saturdays spent the bulk of the first part of 2011 working on their third album. The first single from the record, "My Heart Takes Over," was released in September, with the full-length On Your Radar appearing in November. The single "30 Days" followed in 2012. In 2013, the Saturdays released the EP Chasing the Saturdays, which took its title from the group's reality series on the E! network. Also in 2013, the Saturdays released their fourth full-length studio album, Living for the Weekend, which featured production from the Jam, Rodney Jerkins, and others. A year later, they delivered the hits compilation Finest Selection: The Greatest Hits, which included three newly recorded songs. ~ Jon O'Brien, Rovi

The Saturdays Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Saturdays has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, BRAZIL. A heavily female (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 8,603 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Jack Wills, Victoria Beckham, ITV signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Saturdays score 0.34%Low bucket.
Brand: Jack WillsBrand: Victoria BeckhamBrand: ITV
Followers:433,173
Engagements:1,464
Rate:0.3%
Posts:450
Views:11,967
Avg Likes:1,449
Avg Comments:52
Avg Views:11,967

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 433,173 · Engagements 1,464 · Rate 0.3%
Posts 450 · Views 11,967 · Avg Likes 1,449 · Avg Comments 52 · Avg Views 11,967
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 25%
13-17: 8%
35-44: 4%
Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED KINGDOM (20%)
UNITED STATES (15%)
BRAZIL (8%)
NIGERIA (4%)
CANADA (4%)
Top regions: UNITED KINGDOM (20%), UNITED STATES (15%), BRAZIL (8%)
Platform Engagement Instagram: 1,260 avg likes/post · Tiktok: 3,364 avg views/post · Youtube: 8,603 avg views/post Best reach: Youtube 8,603 avg views; best engagement: Instagram 1,260 avg likes

Top Brand Affinities

Jack Wills
Score: 40.97
Victoria Beckham
Score: 31.76
ITV
Score: 29.38
Grindr
Score: 22.76
River Island
Score: 18.55
Morrisons
Score: 18.35
ASDA
Score: 17.44
Costa Coffee
Score: 17.11
Marks & Spencer
Score: 14.62
Barbie
Score: 13.58
boohoo
Score: 12.77
Next
Score: 12.10
Brand Category Score
Jack Wills 40.97
Victoria Beckham 31.76
ITV 29.38
Grindr 22.76
River Island 18.55
Morrisons 18.35
ASDA 17.44
Costa Coffee 17.11
Marks & Spencer 14.62
Barbie 13.58
boohoo 12.77
Next 12.10
All Saints 11.69
Selfridges 11.37
Primark 10.91
Sainsbury's 9.58
MATTEL 8.41
Tesco 7.51
ASOS 7.40
MISSGUIDED 7.21
Vauxhall 7.04
Lush 6.92
Cadbury 6.13
Power Rangers 6.03
ALDI 5.95
Urban Outfitters 5.91
Harrods 5.87
Vivienne Westwood 5.77
Topshop 5.65
T.G.I. Friday's 5.30
iHeartRadio Music Awards 5.21
Rimmel 5.12
Showtime 4.72
Superdry 4.56
BBC 4.55
Alexander McQueen 4.44
NBC 3.96
TOM FORD 3.87
Summit Entertainment 3.84
Baileys 3.82
MTV 3.79
Mortal Kombat 3.49
Marc Jacobs 3.41
Guinness 3.40
Hilton 3.39
Nickelodeon 3.33
LEGOLAND 3.32
Kylie Cosmetics 3.26
AMC 3.13
Columbia Pictures 3.07

Official Profiles

Login to view Contact

Login

Artist: The Saturdays

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Saturdays today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist