The Rumjacks

The Rumjacks — punk artist from AU.

DEAD ANTHEMS - 6TH STUDIO ALBUM: “One of the first great albums of the year.” - MONDOSONORO (Spain) “The best Celtic punk album in years” - Ox Magazine…

Influence: 54.41% Fanbase: 32.87% Trending: 65.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 25.95% • Very Strong

As of 2025-09-21

327,569

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 12:13:28 UTC

Genres

punkceltic punk

Biography

DEAD ANTHEMS - 6TH STUDIO ALBUM:

“One of the first great albums of the year.”
- MONDOSONORO (Spain)

“The best Celtic punk album in years”
- Ox Magazine (Germany)

“This is an outstanding record that will undoubtedly be a contender for Album of the Year.”
- ROCKFARBROR (Sweden)

“Six albums in, the Rumjacks may reflect on aging and taking it easy lyrically, but their attitude and energy indicate otherwise.”
- New Noise Magazine (USA)

“An album that hits hard right from the start, delivering one of the best Celtic punk-rock anthems of the last decade”
- MyRock Magazine (France)

“With this album, The Rumjacks prove that Celtic punk can still be irresistibly fierce and meaningful”
- MyRock Magazine (Italy)

“music to shout along to with you mates”
- Alt Revue Magazine (USA)

“There’s absolutely nothing “dead” here.
On the contrary—music doesn’t get any more alive than this”
- Metalhead (Germany)

"The Rumjacks hit hard on their sixth album, ‘Dead Anthems’"
- Punk Rock Theory (USA)

The new album was recorded in Asbury Park, NJ and co-produced by The Rumjacks lead singer Mike Rivkees along with The Bouncing Souls founder Pete Steinkopf, who has lent his talent to albums from artists such as Beach Slang, The Menzingers, and Brian Fallon (Gaslight Anthem).

Top Brand Affinities

Report Date: 2025-09-21

The Rumjacks maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (81%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,076 avg views per post; Instagram functions as the community touchpoint. Affinity with Fred Perry, Marshall, Jameson makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Rumjacks score 0.29% — Low bucket.

Brand: Fred PerryBrand: MarshallBrand: Jameson

Followers:327,569

Engagements:939

Rate:0.3%

Posts:2,183

Avg Likes:911

Avg Comments:19

Avg Views:4,790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 327,569 · Engagements 939 · Rate 0.3% Posts 2,183 · Views 4,790 · Avg Likes 911 · Avg Comments 19 · Avg Views 4,790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 37% 35-44: 15% 45-64: 7%	Largest: 25-34 (38%); next: 18-24 (37%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (25%) BRAZIL (9%) UNITED KINGDOM (6%) FRANCE (5%) GERMANY (4%)	Top regions: UNITED STATES (25%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 528 avg likes/post · Tiktok: 1,714 avg views/post · Youtube: 3,076 avg views/post	Best reach: Youtube 3,076 avg views; best engagement: Instagram 528 avg likes

Top Brand Affinities

Fred Perry

Score: 25.95

Marshall

Score: 23.69

Jameson

Score: 23.64

Guinness

Score: 15.63

Pilsner Urquell

Score: 11.41

Dr. Martens

Score: 10.25

Jack Daniels

Score: 7.60

Paulaner

Score: 7.10

Jagermeister

Score: 6.85

Fallout

Score: 6.27

The Witcher

Score: 5.64

Volcom

Score: 5.44

Brand	Category	Score
Fred Perry		25.95
Marshall		23.69
Jameson		23.64
Guinness		15.63
Pilsner Urquell		11.41
Dr. Martens		10.25
Jack Daniels		7.60
Paulaner		7.10
Jagermeister		6.85
Fallout		6.27
The Witcher		5.64
Volcom		5.44
Harley-Davidson		5.30
Columbia Pictures		4.77
Kickstarter		3.93
Campari		3.74
Spotify Music		3.74
NHL		3.65
Star Wars		3.48
Monster Beverage		3.22
Opel		3.21
Vans		3.11
Carhartt		2.92
Warner Bros		2.69
Lego		2.67
Budweiser		2.63
HBO		2.61
Heineken		2.60
Martini		2.60
Ubisoft		2.43
Cadillac		2.31
Montblanc		2.30
AMC		2.29
Fiat		2.16
Nintendo		2.09
DC Entertainment		1.98
Fujifilm		1.96
Jeep		1.90
Aperol		1.88
Sony		1.88
NFL		1.87
Marvel Entertainment		1.85
Polaroid		1.85
Paramount Pictures		1.85
Universal		1.83
Showtime		1.83
Volkswagen		1.81
Kodak		1.80
WWE		1.79
Skoda		1.78