The Rubens
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
94,580
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:41 UTC
Genres
Biography
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The Rubens performs best with fans in the 18-24 range, concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. Audience composition is male-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,605 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Bec & Bridge, Vegemite, Myer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Rubens is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,580 · Engagements 567 · Rate 0.6% Posts 1,803 · Views 3,123 · Avg Likes 560 · Avg Comments 10 · Avg Views 3,123 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 30% 35-44: 9% 13-17: 7% |
Largest: 18-24 (49%); next: 25-34 (30%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
AUSTRALIA (66%) UNITED STATES (7%) UNITED KINGDOM (2%) INDIA (2%) CANADA (2%) |
Top regions: AUSTRALIA (66%), UNITED STATES (7%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 437 avg likes/post · Tiktok: 1,518 avg views/post · Youtube: 1,605 avg views/post | Best reach: Youtube 1,605 avg views; best engagement: Instagram 437 avg likes |
Top Brand Affinities
Bec & Bridge
Vegemite
Myer
Telstra
Virgin Australia
Qantas
Coles
Kmart
Live Nation
Woolworths
Illy
Sunnies Studios
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 66.74 | |
| Vegemite | 50.53 | |
| Myer | 43.88 | |
| Telstra | 39.91 | |
| Virgin Australia | 39.83 | |
| Qantas | 38.44 | |
| Coles | 31.36 | |
| Kmart | 29.26 | |
| Live Nation | 21.67 | |
| Woolworths | 17.50 | |
| Illy | 14.78 | |
| Sunnies Studios | 12.94 | |
| New Line Cinema | 10.95 | |
| Holden | 9.24 | |
| Billabong | 8.45 | |
| BALMAIN | 4.84 | |
| Coachella | 4.54 | |
| McLaren | 4.05 | |
| Aperol | 3.97 | |
| Lush | 3.87 | |
| Polaroid | 3.69 | |
| Showtime | 3.67 | |
| Geocaching | 3.66 | |
| ABC | 3.66 | |
| Emporium | 3.63 | |
| Tinder | 3.63 | |
| Cadbury | 3.60 | |
| UberEATS | 3.46 | |
| Lindt | 3.44 | |
| Kodak | 3.34 | |
| Spotify Music | 3.29 | |
| Guinness | 2.95 | |
| Airbnb | 2.84 | |
| Mazda | 2.59 | |
| Martini | 2.42 | |
| GoPro | 2.39 | |
| Lollapalooza | 2.36 | |
| Dr. Martens | 2.35 | |
| The Olympic Games | 2.34 | |
| SoundCloud | 2.27 | |
| MTV | 2.20 | |
| Paramount Pictures | 2.11 | |
| ASOS | 2.09 | |
| Beats Electronics | 2.09 | |
| Tomorrowland | 1.82 | |
| Snickers | 1.81 | |
| Chrysler | 1.68 | |
| HBO | 1.65 | |
| Too Faced Cosmetics | 1.53 | |
| Bellagio | 1.52 |
Official Profiles
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LoginArtist: The Rubens
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
