The Royston Club
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
88,675
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:48 UTC
Genres
Biography
The Royston Club stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, CANADA. The profile is heavily male (62%), and content lands hardest on Tiktok, where posts average 8,328 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fred Perry, Mixcloud, Umbro, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Royston Club a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 88,675 · Engagements 5,065 · Rate 5.7% Posts 634 · Views 9,414 · Avg Likes 4,954 · Avg Comments 34 · Avg Views 9,414 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 18% 13-17: 12% 35-44: 9% |
Largest: 18-24 (55%); next: 25-34 (18%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED KINGDOM (41%) UNITED STATES (20%) CANADA (5%) AUSTRALIA (4%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (41%), UNITED STATES (20%), CANADA (5%) |
| Platform Engagement | Instagram: 3,363 avg likes/post · Tiktok: 8,328 avg views/post · Youtube: 1,086 avg views/post | Best reach: Tiktok 8,328 avg views; best engagement: Instagram 3,363 avg likes |
Top Brand Affinities
Fred Perry
Mixcloud
Umbro
Nasty Gal
Stone Island
Carlsberg
boohoo
Selfridges
Tesco
Vauxhall
Guinness
LG Group
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 24.64 | |
| Mixcloud | 15.77 | |
| Umbro | 13.56 | |
| Nasty Gal | 11.16 | |
| Stone Island | 9.33 | |
| Carlsberg | 9.27 | |
| boohoo | 8.84 | |
| Selfridges | 8.77 | |
| Tesco | 8.60 | |
| Vauxhall | 7.85 | |
| Guinness | 7.52 | |
| LG Group | 7.15 | |
| Topshop | 7.13 | |
| Spotify Music | 5.88 | |
| Pilsner Urquell | 5.38 | |
| Myprotein | 5.32 | |
| BBC | 5.19 | |
| Sunnies Studios | 5.02 | |
| Urban Outfitters | 4.68 | |
| ASOS | 4.56 | |
| Primark | 4.54 | |
| Dr. Martens | 4.07 | |
| Pringles | 3.87 | |
| Polaroid | 3.43 | |
| Showtime | 3.38 | |
| Kodak | 3.12 | |
| SoundCloud | 3.09 | |
| Columbia Pictures | 3.08 | |
| The North Face | 2.73 | |
| Aperol | 2.32 | |
| Gymshark | 2.16 | |
| Vans | 1.94 | |
| Polo Ralph Lauren | 1.93 | |
| shein | 1.78 | |
| Jaguar | 1.72 | |
| Lush | 1.62 | |
| Lacoste | 1.61 | |
| Jack Daniels | 1.56 | |
| Levi's | 1.51 | |
| Chrysler | 1.47 | |
| McLaren | 1.45 | |
| Adidas | 1.45 | |
| SheInside | 1.40 | |
| H&M | 1.32 | |
| Bellagio | 1.26 | |
| Heineken | 1.24 | |
| NFL | 1.21 | |
| Bentley | 1.15 | |
| Pandora | 1.14 | |
| Universal | 1.09 |
Official Profiles
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LoginArtist: The Royston Club
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | The Royston Club | The Great Hall, Cardiff Students’ Union | Cardiff, United Kingdom | |
| 2025-12-13 03:00 UTC | The Royston Club, Permanent Joy | Great Hall, Cardiff University Students' Union | Cardiff, United Kingdom | |
| 2025-12-14 03:00 UTC | The Royston Club, Feet, Arkayla, Permanent | Liverpool Guild of Students | Liverpool, United Kingdom | |
| 2025-12-14 03:00 UTC | The Royston Club, Feet, Arkayla, Permanent, Permanent Joy | Liverpool Guild of Students - Mountford Hall | Liverpool, United Kingdom |
