The Royal Concept

The Royal Concept — pop artist from SE.

After four years since last releasing music, Swedish indie rockers The Royal Concept are back with the release of the nostalgic summer-flavoured track ‘All Day…

Influence: 55.52% Fanbase: 38.15% Trending: 64.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 35.92% • Very Strong

As of 2025-09-08

98,644

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:11 UTC

Genres

popindie poptimismswedish indie poprockswedish alternative rockrockalternative rockalternativealternative

Biography

After four years since last releasing music, Swedish indie rockers The Royal Concept are back with the release of the nostalgic summer-flavoured track ‘All Day Long’. A ‘flashy melody’ and ‘catchy beat-driven’ song, exactly how the world knows the Royal Concept’s music to be. “This song is our first release in a couple of years. A few times during your career, the songs come easily to you. This is one such song. It is an absolutely great feeling!” - David Larson

Top Brand Affinities

Report Date: 2025-09-08

The Royal Concept stands out with 18-24 & 25-34 audiences across UNITED STATES, CHINA, SWEDEN. The profile is heavily male (63%), and content lands hardest on Youtube, where posts average 915 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Tele2, Ericsson, Paul Smith, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Royal Concept a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Royal Concept score 0.74% — Low bucket.

Brand: Tele2Brand: EricssonBrand: Paul Smith

Followers:98,644

Engagements:733

Rate:0.7%

Posts:81

Avg Likes:730

Avg Comments:42

Avg Views:915

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 98,644 · Engagements 733 · Rate 0.7% Posts 81 · Views 915 · Avg Likes 730 · Avg Comments 42 · Avg Views 915	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (14%) CHINA (12%) SWEDEN (11%) BRAZIL (9%) MEXICO (8%)	Top regions: UNITED STATES (14%), CHINA (12%), SWEDEN (11%)
Platform Engagement	Instagram: 666 avg likes/post · Youtube: 915 avg views/post	Best reach: Youtube 915 avg views; best engagement: Instagram 666 avg likes

Top Brand Affinities

Tele2

Score: 35.92

Ericsson

Score: 24.03

Paul Smith

Score: 8.45

Summit Entertainment

Score: 7.13

Lollapalooza

Score: 7.05

Dr. Martens

Score: 4.72

Spotify Music

Score: 4.69

Ableton

Score: 4.39

Kodak

Score: 3.93

Olympus

Score: 3.49

Fujifilm

Score: 3.46

Coachella

Score: 3.45

Brand	Category	Score
Tele2		35.92
Ericsson		24.03
Paul Smith		8.45
Summit Entertainment		7.13
Lollapalooza		7.05
Dr. Martens		4.72
Spotify Music		4.69
Ableton		4.39
Kodak		3.93
Olympus		3.49
Fujifilm		3.46
Coachella		3.45
Snoopy And The Peanuts Gang		3.44
Polaroid		3.17
SoundCloud		2.91
Urban Outfitters		2.82
UNIQLO		2.81
Star Wars		2.76
Paramount Pictures		2.57
Showtime		2.41
IKEA		2.39
Converse		2.38
Vans		2.21
Pepsi		2.14
Tomorrowland		2.00
Lush		1.99
Guinness		1.95
Airbnb		1.87
Cafecito		1.87
HBO		1.86
Pokemon Go		1.85
Tinder		1.81
Lego		1.81
BBC		1.79
Jaguar		1.74
Aperol		1.70
Bershka		1.69
Huawei		1.66
Coca-Cola		1.63
Warner Bros		1.62
Calvin Klein		1.56
Pokemon		1.55
Starbucks		1.53
Walt Disney		1.52
Heineken		1.52
Nintendo		1.51
FIFA		1.48
GoPro		1.48
Beats Electronics		1.45
Pixar		1.43