The Roots Brand Affinity ranks highest Live Nation at 30.85% . Very Strong. Score DMDB 66.44% | Fanbase 60.96%

The Roots — r&b, funk & soul artist from US.

The Roots, a rap group known for their progressive approach to music, formed in 1987 when Black Thought and ?uestlove became friends at Philadelphia High…

The Roots

Recognizable

Country: US | Artist ID: 11e81bbe-02cd-0b02-be2a-a0369fe50396

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Genres

r&b, funk & soulneo soulindie r&bhip-hop & raphip hopsouthern hip hopconscious hip hopeast coast hip hophip-hop/raphardcore hip hopphilly rapalternative hip hoppolitical hip hop

Influential: 66.44% Fanbase: 60.96% Trending: 69.18%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.85% • Very Strong

As of 2025-09-10

1,561,967

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.44% | Fanbase 60.96% | Trending 69.18% | CAREER STAGE: MAINSTREAM

Biography

The Roots, a rap group known for their progressive approach to music, formed in 1987 when Black Thought and ?uestlove became friends at Philadelphia High School for Creative Performing Arts. The band's first major-label album, Do You Want More?!!!??!, was released in 1995, followed by successful albums like Things Fall Apart in 1999. The Roots gained further recognition as the house band on Late Night with Jimmy Fallon in 2009, releasing albums like How I Got Over and Wake Up! in 2010, which won Grammy awards.

In the following years, The Roots continued to release albums and collaborate with artists like Betty Wright and Elvis Costello. Their work included concept albums like Undun in 2011 and ...And Then You Shoot Your Cousin in 2014. The band's versatile sound and commitment to live music have solidified their reputation as one of the most innovative acts in contemporary music.

Report Date: 2025-09-10

The Roots resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 6,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Akai, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Roots score 0.16% — Low bucket.

Brand: Live NationBrand: AkaiBrand: MOOG

Followers:1,561,967

Engagements:2,487

Rate:0.2%

Posts:3,247

Avg Likes:2,471

Avg Comments:58

Avg Views:6,974

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,561,967 · Engagements 2,487 · Rate 0.2% Posts 3,247 · Views 6,974 · Avg Likes 2,471 · Avg Comments 58 · Avg Views 6,974	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 26% 35-44: 20% 45-64: 6%	Largest: 25-34 (46%); next: 18-24 (26%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (44%) BRAZIL (6%) UNITED KINGDOM (5%) FRANCE (4%) GERMANY (3%)	Top regions: UNITED STATES (44%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,280 avg likes/post · Tiktok: 6,000 avg views/post · Youtube: 974 avg views/post	Best reach: Tiktok 6,000 avg views; best engagement: Instagram 2,280 avg likes

Top Brand Affinities

Live Nation

Score: 30.85

Akai

Score: 29.70

MOOG

Score: 21.29

Mixcloud

Score: 17.52

Akg

Score: 15.50

Scotiabank

Score: 13.39

Ableton

Score: 12.78

Pro Tools

Score: 12.60

Amazon Music

Score: 10.71

Sennheiser

Score: 10.56

Pioneer

Score: 8.29

Beats Electronics

Score: 7.89

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Top Brand Affinities

Brand	Category	Score
Live Nation		30.85
Akai		29.70
MOOG		21.29
Mixcloud		17.52
Akg		15.50
Scotiabank		13.39
Ableton		12.78
Pro Tools		12.60
Amazon Music		10.71
Sennheiser		10.56
Pioneer		8.29
Beats Electronics		7.89
iHeartRadio Music Awards		6.71
SoundCloud		5.98
CNN		5.55
MTV		5.45
Verizon		5.27
Los Angeles Lakers		4.82
Spotify Music		4.82
ESPN		4.81
NBC		4.62
Nice Kicks		4.58
NBA		4.56
Hennessy		4.50
Pilsner Urquell		4.42
Sneakerhead		4.41
NFL		4.30
Columbia Pictures		4.05
Coachella		4.02
Stüssy		3.92
Carhartt		3.82
Paramount Pictures		3.71
Coors		3.56
Oculus		3.55
NHL		3.27
Timberland		3.15
Lollapalooza		3.14
Nickelodeon		3.00
Warner Bros		2.86
Cadillac		2.80
Kodak		2.74
Snoopy And The Peanuts Gang		2.70
The North Face		2.47
Martini		2.41
Matrix		2.40
Showtime		2.40
Lululemon Athletica		2.39
WWE		2.36
Chipotle Mexican Grill		2.28
The Olympic Games		2.27