The Rocket Summer

The Rocket Summer

Country: US | Gender: male

Influence: 53.61% Fanbase: 36.48% Trending: 62.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 23.91% • Very Strong

As of 2025-09-08

38,347

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:23 UTC

Genres

poppop emorockpiano rockrockalternative rockpop rockalternativealternativefort worth indieindie rockpunkpop punkneon pop punk

Biography

Dubbed “a master of creating anthems” by Paste Magazine and named by Alternative Press as “100 artists you need to know”, multi-instrumentalist, songwriter and producer, Bryce Avary, better known as The Rocket Summer has been a musical force since exploding onto the scene as a teenager in the early 2000s. With several albums in his growing discography debuting in top Billboard Alternative charts, Avary now returns with the new ever evolved album, SHADOWKASTERS. Named by Rolling Stone as “Songs You Need To Know”, SHADOWKASTERS evokes the sounds of what one might envision the walls of industrial clubs, UK dance punk halls and R&B thumping venues have reflected over decades, but with a mix and filtering unique to only Avary’s particular lens. Having performed at Glastonbury, Austin City Limits and Summer Sonic, embarking on sold out headline tours around the world while sharing stages with artists such as Paramore, Goo Goo Dolls, Onerepublic, Switchfoot, Third Eye Blind, All Time Low and more, fans have flocked to Avary’s optimistic and exuberant song craft, polymath instrumental live show, and the fan community it inspires - an atmosphere which can be heard captured on the live album, His Instruments and Your Voices. “We’re not talking simple acoustic solo stuff here. The music Bryce makes as The Rocket Summer is lush, explosively catchy and artful power pop that hints at a new Brian Wilson or Prince in the making. Keep an eye out on this one. - Austin City Limits .com"

The Rocket Summer Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Rocket Summer has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,388 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Warby Parker, Live Nation, Ampeg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Rocket Summer score 1.54%Moderate bucket.
Brand: Warby ParkerBrand: Live NationBrand: Ampeg
Followers:38,347
Engagements:590
Rate:1.5%
Posts:1,724
Views:2,595
Avg Likes:570
Avg Comments:28
Avg Views:2,595

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 38,347 · Engagements 590 · Rate 1.5%
Posts 1,724 · Views 2,595 · Avg Likes 570 · Avg Comments 28 · Avg Views 2,595
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 32%
13-17: 6%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split Female: 60%
Male: 40%
Non-binary/Other: 0%
Skews female (60%)
Top Countries UNITED STATES (59%)
CANADA (6%)
UNITED KINGDOM (4%)
AUSTRALIA (2%)
MEXICO (2%)
Top regions: UNITED STATES (59%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 461 avg likes/post · Tiktok: 1,388 avg views/post · Youtube: 1,207 avg views/post Best reach: Tiktok 1,388 avg views; best engagement: Instagram 461 avg likes

Top Brand Affinities

Warby Parker
Score: 23.91
Live Nation
Score: 22.78
Ampeg
Score: 21.52
Arctic Fox hair Color
Score: 16.76
MOOG
Score: 13.96
Miller Lite
Score: 13.60
Influenster
Score: 11.47
TOMS
Score: 10.41
Chick-fil-A
Score: 10.15
Pro Tools
Score: 10.09
Madewell
Score: 9.43
Amazon Music
Score: 8.87
Brand Category Score
Warby Parker 23.91
Live Nation 22.78
Ampeg 21.52
Arctic Fox hair Color 16.76
MOOG 13.96
Miller Lite 13.60
Influenster 11.47
TOMS 10.41
Chick-fil-A 10.15
Pro Tools 10.09
Madewell 9.43
Amazon Music 8.87
Delta 8.73
Houston Livestock Show and Rodeo 8.64
Hot Topic 8.19
Target 7.16
J.Crew 7.05
Taco Bell 6.87
Verizon 6.86
OLD NAVY 6.79
Kickstarter 6.64
Publix 6.45
Paramount Pictures 6.34
Coors 6.31
Anthropologie 6.23
Showtime 6.22
Free People 6.05
Kroger 5.87
The Home Depot 5.79
Walgreens 5.61
Pacific Northwest Wonderland 5.38
NHL 5.29
iHeartRadio Music Awards 5.26
NBC 5.11
Busch 5.09
PetSmart 5.06
Ableton 4.96
Spotify Music 4.88
Lollapalooza 4.87
Bud Light 4.75
HomeGoods 4.62
Margaritaville 4.59
Power Rangers 4.54
Gillette 4.45
Coachella 4.41
Amway 4.39
Airbnb 4.33
Nickelodeon 4.33
Steve Madden 4.32
BarkBox 4.08

Official Profiles

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Artist: The Rocket Summer

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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