The Rish
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,200
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 18:56:54 UTC
Genres
Biography
Starting off his journey releasing music in 2021 featuring on QARAN’s Hope You Don't Mind (feat. The Rish), The Rish recently had his Bollywood debut made to life by the same artist - a pioneer of modern-age Pop/Dance Music & long time mentor - QARAN, featuring on the songs Haanji & Desi Wine for the film ‘Thank You For Coming’. He also sang for the Bollywood duo Sachin-Jigar, on the song ‘Ro Lehn De’ ft The Rish, for the web series ‘Jee Karda’, while simultaneously releasing solo music, forming a distinct sonic style of his own.
Having a classically trained background and playing in an English alt/rock band in his early days, helped shape up the influences of his two worlds.
To sum up, The Rish represents the genre of ‘emotion’ with themes of loving/ unloving using melodies that draw from his Indian-roots; through the medium of new age sound of today.
The Rish reliably reaches 18-24 & 25-34 audiences in INDIA, BANGLADESH, PAKISTAN. The base is heavily male (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (41,946 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,200 · Engagements 1,224 · Rate 7.6% Posts 22 · Views 41,946 · Avg Likes 1,161 · Avg Comments 63 · Avg Views 41,946 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 34% 13-17: 5% 35-44: 3% |
Largest: 18-24 (56%); next: 25-34 (34%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
INDIA (73%) BANGLADESH (5%) PAKISTAN (4%) UNITED STATES (3%) FRANCE (2%) |
Top regions: INDIA (73%), BANGLADESH (5%), PAKISTAN (4%) |
| Platform Engagement | Youtube: 41,946 avg views/post | Best reach: Youtube 41,946 avg views; best engagement: Youtube 1,161 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: The Rish
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
