The Rifles
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,131
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:13:26 UTC
Genres
Biography
Members Joel Stoker (vocals), Lucas Crowther (guitar), Rob Pyne (bass), and Grant Marsh (drums) got together in London in 2003. They made their performance debut a year later and earned praise from NME and BBC Radio 1's Zane Lowe, who quickly championed the Rifles' boyish rock & roll fun. Their debut, "When I'm Alone," arrived in May 2005 and did moderately well among their growing fan base, but it was "Local Boy" that gave the Rifles their first U.K. Top 40 hit that fall. Other chart hits, such as the Strokes-like "Repeat Offender" and "She's Got Standards," added to the band's heightened popularity in 2006. Produced by Ian Broudie (the Coral, the Subways, I Am Kloot), No Love Lost marked the Rifles' debut full-length in July of that year. Additional U.K. club shows and appearances at the annual V Festival in Chelmsford and Staffordshire followed in August. The 2007 single "Talking" was offered as a free download and inaugurated a new deal with 679 Recordings, which released the Rifles' sophomore record, Great Escape, which made it to number two on the U.K. indie charts in 2009. Shortly after it was released, Marsh and Pyne bid farewell to the band and were replaced by Lee Burgess and Kenton Shinn, both of the band Garda. Acoustic 1, an EP of re-recorded old songs and a handful of new ones, appeared in 2010, followed a year later by their third LP, Freedom Run. A second volume of the Acoustic series was issued in 2012 as the Rifles began preparing for a fourth album with a PledgeMusic crowd-funding campaign. Prior to recording sessions, both Marsh and Pyne returned to the band and, with their original lineup intact they completed work on 2014's None the Wiser, released by Cooking Vinyl. For their next project, 2016's Big Life, the Rifles opted for a grand statement, working with producer Charles Rees (Paul Weller) on a lengthy double album. Returning to the acoustic format, they set up shop at London's legendary Abbey Road to record 2017's The Rifles Unplugged Album. Live at the Roundhouse, recorded at London's iconic circular venue, appeared in 2020, Love Your Neighbour, the band's first studio album proper in eight years, arrived in 2024. ~ MacKenzie Wilson, Rovi
The Rifles is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, GERMANY. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (123,587 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Ben Sherman, Fred Perry, Aquascutum points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,131 · Engagements 1,176 · Rate 9.0% Posts 985 · Views 123,587 · Avg Likes 1,143 · Avg Comments 40 · Avg Views 123,587 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 36% 35-44: 12% 45-64: 8% |
Largest: 25-34 (40%); next: 18-24 (36%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED KINGDOM (79%) UNITED STATES (4%) GERMANY (2%) SPAIN (2%) AUSTRALIA (1%) |
Top regions: UNITED KINGDOM (79%), UNITED STATES (4%), GERMANY (2%) |
| Platform Engagement | Instagram: 356 avg likes/post · Youtube: 123,587 avg views/post | Best reach: Youtube 123,587 avg views; best engagement: Youtube 787 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Aquascutum
Barbour
Peroni
Sky Sports
Stone Island
Clarks
LG Group
Umbro
Morrisons
Carlsberg
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 201.13 | |
| Fred Perry | 171.35 | |
| Aquascutum | 93.91 | |
| Barbour | 27.16 | |
| Peroni | 25.82 | |
| Sky Sports | 25.62 | |
| Stone Island | 23.38 | |
| Clarks | 19.72 | |
| LG Group | 18.95 | |
| Umbro | 18.33 | |
| Morrisons | 17.82 | |
| Carlsberg | 17.48 | |
| Mixcloud | 17.06 | |
| Paul Smith | 16.54 | |
| Guinness | 15.25 | |
| Marks & Spencer | 13.24 | |
| Diadora | 13.09 | |
| Dr. Martens | 12.93 | |
| Ellesse | 12.27 | |
| Rapha | 12.14 | |
| Vauxhall | 11.84 | |
| British Airways | 11.52 | |
| All Saints | 10.36 | |
| Beck`s | 10.09 | |
| Selfridges | 9.41 | |
| Sainsbury's | 8.94 | |
| Stella Artois | 8.90 | |
| Next | 8.72 | |
| Tesco | 8.34 | |
| Amstel | 7.95 | |
| Tate Modern | 7.27 | |
| Pilsner Urquell | 7.01 | |
| Vivienne Westwood | 6.65 | |
| Cadbury | 6.56 | |
| BBC | 6.47 | |
| Lidl | 6.36 | |
| River Island | 6.33 | |
| Ryanair | 6.04 | |
| Baileys | 6.04 | |
| Topshop | 5.76 | |
| ALDI | 5.71 | |
| ASOS | 5.07 | |
| Harrods | 4.90 | |
| Showtime | 4.83 | |
| Jack Daniels | 4.81 | |
| Columbia Pictures | 4.65 | |
| Spotify Music | 4.26 | |
| Aperol | 4.22 | |
| Fila | 4.16 | |
| Lush | 4.08 |
Official Profiles
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LoginArtist: The Rifles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















