The Rifles

The Rifles

Country: GB

Influence: 50.85% Fanbase: 30.11% Trending: 61.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 201.13% • Very Strong

As of 2025-09-08

13,131

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:26 UTC

Genres

rockmodern rockbritish indie rockrockpop rockalternativeindie rockeuropeanbritpop

Biography

British indie outfit the Rifles rose to popularity in the mid-2000s with a jaunty garage rock & roll sound that has equal parts of Jam-like swagger and a playfulness not unlike contemporaries the Kooks. First grabbing public attention with the 2005 hit "Local Boy," the band found chart success in the latter part of the decade with their first two albums reaching number two on the U.K. indie charts and 2009's career highlight Great Escape. Amid subsequent rock-oriented releases like 2014's None the Wiser, the Rifles also embraced the acoustic format, releasing a pair of acoustic EPs and a 2017 unplugged album which they recorded at Abbey Road.

Members Joel Stoker (vocals), Lucas Crowther (guitar), Rob Pyne (bass), and Grant Marsh (drums) got together in London in 2003. They made their performance debut a year later and earned praise from NME and BBC Radio 1's Zane Lowe, who quickly championed the Rifles' boyish rock & roll fun. Their debut, "When I'm Alone," arrived in May 2005 and did moderately well among their growing fan base, but it was "Local Boy" that gave the Rifles their first U.K. Top 40 hit that fall. Other chart hits, such as the Strokes-like "Repeat Offender" and "She's Got Standards," added to the band's heightened popularity in 2006. Produced by Ian Broudie (the Coral, the Subways, I Am Kloot), No Love Lost marked the Rifles' debut full-length in July of that year. Additional U.K. club shows and appearances at the annual V Festival in Chelmsford and Staffordshire followed in August. The 2007 single "Talking" was offered as a free download and inaugurated a new deal with 679 Recordings, which released the Rifles' sophomore record, Great Escape, which made it to number two on the U.K. indie charts in 2009. Shortly after it was released, Marsh and Pyne bid farewell to the band and were replaced by Lee Burgess and Kenton Shinn, both of the band Garda. Acoustic 1, an EP of re-recorded old songs and a handful of new ones, appeared in 2010, followed a year later by their third LP, Freedom Run. A second volume of the Acoustic series was issued in 2012 as the Rifles began preparing for a fourth album with a PledgeMusic crowd-funding campaign. Prior to recording sessions, both Marsh and Pyne returned to the band and, with their original lineup intact they completed work on 2014's None the Wiser, released by Cooking Vinyl. For their next project, 2016's Big Life, the Rifles opted for a grand statement, working with producer Charles Rees (Paul Weller) on a lengthy double album. Returning to the acoustic format, they set up shop at London's legendary Abbey Road to record 2017's The Rifles Unplugged Album. Live at the Roundhouse, recorded at London's iconic circular venue, appeared in 2020, Love Your Neighbour, the band's first studio album proper in eight years, arrived in 2024. ~ MacKenzie Wilson, Rovi

The Rifles Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Rifles is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, GERMANY. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (123,587 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Ben Sherman, Fred Perry, Aquascutum points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Rifles score 8.96%Very Strong bucket.
Brand: Ben ShermanBrand: Fred PerryBrand: Aquascutum
Followers:13,131
Engagements:1,176
Rate:9.0%
Posts:985
Views:123,587
Avg Likes:1,143
Avg Comments:40
Avg Views:123,587

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 13,131 · Engagements 1,176 · Rate 9.0%
Posts 985 · Views 123,587 · Avg Likes 1,143 · Avg Comments 40 · Avg Views 123,587
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 12%
45-64: 8%
Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED KINGDOM (79%)
UNITED STATES (4%)
GERMANY (2%)
SPAIN (2%)
AUSTRALIA (1%)
Top regions: UNITED KINGDOM (79%), UNITED STATES (4%), GERMANY (2%)
Platform Engagement Instagram: 356 avg likes/post · Youtube: 123,587 avg views/post Best reach: Youtube 123,587 avg views; best engagement: Youtube 787 avg likes

Top Brand Affinities

Ben Sherman
Score: 201.13
Fred Perry
Score: 171.35
Aquascutum
Score: 93.91
Barbour
Score: 27.16
Peroni
Score: 25.82
Sky Sports
Score: 25.62
Stone Island
Score: 23.38
Clarks
Score: 19.72
LG Group
Score: 18.95
Umbro
Score: 18.33
Morrisons
Score: 17.82
Carlsberg
Score: 17.48
Brand Category Score
Ben Sherman 201.13
Fred Perry 171.35
Aquascutum 93.91
Barbour 27.16
Peroni 25.82
Sky Sports 25.62
Stone Island 23.38
Clarks 19.72
LG Group 18.95
Umbro 18.33
Morrisons 17.82
Carlsberg 17.48
Mixcloud 17.06
Paul Smith 16.54
Guinness 15.25
Marks & Spencer 13.24
Diadora 13.09
Dr. Martens 12.93
Ellesse 12.27
Rapha 12.14
Vauxhall 11.84
British Airways 11.52
All Saints 10.36
Beck`s 10.09
Selfridges 9.41
Sainsbury's 8.94
Stella Artois 8.90
Next 8.72
Tesco 8.34
Amstel 7.95
Tate Modern 7.27
Pilsner Urquell 7.01
Vivienne Westwood 6.65
Cadbury 6.56
BBC 6.47
Lidl 6.36
River Island 6.33
Ryanair 6.04
Baileys 6.04
Topshop 5.76
ALDI 5.71
ASOS 5.07
Harrods 4.90
Showtime 4.83
Jack Daniels 4.81
Columbia Pictures 4.65
Spotify Music 4.26
Aperol 4.22
Fila 4.16
Lush 4.08

Official Profiles

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Artist: The Rifles

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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