The Reign of Kindo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
16,842
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:33:30 UTC
Genres
Biography
In an industry where big money and privilege can buy you radio play, Kindo managed to rack up over 3 million views on YouTube, over 2.5 million Spotify plays, and sell over 30,000 records across the globe, all without the help of any major label. It has become evident, theirs is the sort of sound that so many music lovers are eager to discover and enjoy.
The band has become prolific in recent days; writing and producing a brand new song every month since late 2016. These efforts are made possible by a continually impressive showing of support from their most devoted fans on Patreon (patreon.com/thereignofkindo). Patrons receive a brand new song each month, at least a year before it is compiled onto an album to be released in the marketplace. They released their 4th full length, 'Happy However After' in April 2018. The new body of work is a continued exploration of neo-soul, post-rock, R&B as well as the next chapter in the story of their unique blend of sounds.
Every Kindo track since 2006 has been produced in-house by the band, engineered and mixed by frontman, Joey Secchiaroli. The music is made solely with the band and its fans in mind.
The Reign of Kindo speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, CANADA. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,187 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, MOOG, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,842 · Engagements 874 · Rate 5.2% Posts 235 · Views 3,560 · Avg Likes 845 · Avg Comments 58 · Avg Views 3,560 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 36% 35-44: 10% 45-64: 4% |
Largest: 25-34 (48%); next: 18-24 (36%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (18%) CANADA (5%) ITALY (4%) GERMANY (3%) |
Top regions: UNITED STATES (38%), BRAZIL (18%), CANADA (5%) |
| Platform Engagement | Instagram: 614 avg likes/post · Tiktok: 373 avg views/post · Youtube: 3,187 avg views/post | Best reach: Youtube 3,187 avg views; best engagement: Instagram 614 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Sennheiser
Ableton
Akai
Amazon Music
Final Fantasy
Spotify Music
TOMS
Capcom
| Brand | Category | Score |
|---|---|---|
| Ampeg | 48.00 | |
| MOOG | 42.99 | |
| Akg | 36.67 | |
| Pro Tools | 33.99 | |
| Sennheiser | 29.22 | |
| Ableton | 19.25 | |
| Akai | 18.86 | |
| Amazon Music | 11.75 | |
| Final Fantasy | 9.17 | |
| Spotify Music | 8.05 | |
| TOMS | 6.88 | |
| Capcom | 6.80 | |
| Kickstarter | 6.70 | |
| Sega | 6.05 | |
| Fallout | 5.87 | |
| Beats Electronics | 5.69 | |
| Nintendo | 5.65 | |
| NBC | 5.06 | |
| SoundCloud | 4.94 | |
| Bandai Namco | 4.55 | |
| Resident Evil | 4.55 | |
| Verizon | 4.40 | |
| Showtime | 4.37 | |
| iHeartRadio Music Awards | 4.12 | |
| Lollapalooza | 4.05 | |
| Oculus | 4.02 | |
| NHL | 3.88 | |
| Taco Bell | 3.80 | |
| Mortal Kombat | 3.80 | |
| Gundam | 3.76 | |
| Heinz | 3.67 | |
| Gillette | 3.63 | |
| Yamaha | 3.62 | |
| Star Wars | 3.62 | |
| Nickelodeon | 3.57 | |
| Bethesda Softworks | 3.57 | |
| Coors | 3.52 | |
| Pokemon Go | 3.48 | |
| Paramount Pictures | 3.47 | |
| Chipotle Mexican Grill | 3.21 | |
| Busch | 2.96 | |
| Airbnb | 2.95 | |
| Comedy Central | 2.89 | |
| MTV | 2.85 | |
| Columbia Pictures | 2.84 | |
| Activision Blizzard | 2.77 | |
| Fujifilm | 2.69 | |
| Warner Bros | 2.69 | |
| Kodak | 2.60 | |
| Pokemon | 2.52 |
Official Profiles
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LoginArtist: The Reign of Kindo
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
