The Red Clay Strays

The Red Clay Strays — country artist from US.

Hailing from Mobile, AL, The Red Clay Strays are one of music’s fastest-rising bands and poised for a huge breakout this year. The group is currently having a…

Influence: 66.45% Fanbase: 49.71% Trending: 74.82% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 39.14% • Very Strong

As of 2025-09-10

3,466,221

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:09:21 UTC

Genres

countrycountryamericanroots americana

Biography

Hailing from Mobile, AL, The Red Clay Strays are one of music’s fastest-rising bands and poised for a huge breakout this year. The group is currently having a massive moment with their single, “Wondering Why,” which has garnered over 75 million streams to date, spent a week at # 1 on Spotify’s Viral 50 USA Playlist and is currently #1 on the Americana Singles chart for the sixth-consecutive week. The song is also charting on the all-genre Billboard Hot 100 as well as Billboard’s Hot Rock Songs chart, AAA chart and Hot Country Songs chart, and continuing to gain support across platforms. “Wondering Why” is from the band’s album, Moment of Truth, which is currently #2 on the Americana Albums Chart and is filled with their eclectic rock-n-roll sound. Of the record, Billboard praises, “Lead singer Coleman’s gruff, impassioned vocal shines here as always, bolstered by the group’s exemplary musicianship.” Known for their electric live shows, the band will continue to tour through this fall with sold-out shows across the country, including their three-night headline debut at Nashville’s historic Ryman Auditorium in September, all three nights of which sold-out within just hours. The Red Clay Strays are Brandon Coleman (lead vocals, guitar), Drew Nix (electric guitar, vocals, harmonica), Zach Rishel (electric guitar), Andrew Bishop (bass) and John Hall (drums).

Top Brand Affinities

Report Date: 2025-09-10

The Red Clay Strays speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (270,600 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Miller Lite, Ampeg, Ariat, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Red Clay Strays score 1.98% — Moderate bucket.

Brand: Miller LiteBrand: AmpegBrand: Ariat

Followers:3,466,221

Engagements:68,495

Rate:2.0%

Posts:1,631

Avg Likes:63,814

Avg Comments:689

Avg Views:358,156

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,466,221 · Engagements 68,495 · Rate 2.0% Posts 1,631 · Views 358,156 · Avg Likes 63,814 · Avg Comments 689 · Avg Views 358,156	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 24% 35-44: 21% 45-64: 20%	Largest: 25-34 (31%); next: 18-24 (24%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (77%) CANADA (4%) UNITED KINGDOM (3%) NIGERIA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (77%), CANADA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 28,711 avg likes/post · Tiktok: 270,600 avg views/post · Youtube: 87,556 avg views/post	Best reach: Tiktok 270,600 avg views; best engagement: Tiktok 32,750 avg likes

Top Brand Affinities

Miller Lite

Score: 39.14

Ampeg

Score: 29.24

Ariat

Score: 21.52

Sherri Hill

Score: 19.96

Amazon Music

Score: 19.61

Publix

Score: 16.76

Barstool Sports

Score: 14.61

Margaritaville

Score: 12.28

Coors

Score: 11.04

Houston Livestock Show and Rodeo

Score: 10.73

Pro Tools

Score: 9.09

Kroger

Score: 8.35

Brand	Category	Score
Miller Lite		39.14
Ampeg		29.24
Ariat		21.52
Sherri Hill		19.96
Amazon Music		19.61
Publix		16.76
Barstool Sports		14.61
Margaritaville		12.28
Coors		11.04
Houston Livestock Show and Rodeo		10.73
Pro Tools		9.09
Kroger		8.35
Delta		7.93
Free People		7.86
Chick-fil-A		7.30
Jameson		6.92
Busch		6.85
NBC		6.67
Bud Light		6.36
iHeartRadio Music Awards		5.89
Innisfree		5.82
Taco Bell		5.81
Spotify Music		5.79
Verizon		5.25
The Home Depot		4.82
Budweiser		4.61
Cadillac		4.44
Carhartt		4.39
Walmart		4.38
ESPN		4.34
Paramount Pictures		4.31
Holden		4.24
Emporium		4.19
Gillette		3.67
GMC		3.64
Lululemon Athletica		3.54
American Eagle		3.51
Billabong		3.43
Paypal		3.25
Philips		3.24
Showtime		3.18
Target		3.12
Jeep		2.99
Airbnb		2.90
Bentley		2.86
Chrysler		2.67
Monster Beverage		2.65
Harley-Davidson		2.63
WWE		2.62
The Olympic Games		2.61