The Red Chord
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
16,109
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 08:02:47 UTC
Genres
Biography
The Red Chord is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (92%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,491 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Impericon, FromSoftware, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,109 · Engagements 376 · Rate 2.3% Posts 623 · Views 2,580 · Avg Likes 360 · Avg Comments 18 · Avg Views 2,580 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 39% 35-44: 11% 45-64: 2% |
Largest: 25-34 (48%); next: 18-24 (39%) |
| Gender Split |
Female: 8% Male: 92% Non-binary/Other: 0% |
Skews male (92%) |
| Top Countries |
UNITED STATES (86%) CANADA (3%) UNITED KINGDOM (2%) MEXICO (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (86%), CANADA (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 307 avg likes/post · Tiktok: 1,089 avg views/post · Youtube: 1,491 avg views/post | Best reach: Youtube 1,491 avg views; best engagement: Instagram 307 avg likes |
Top Brand Affinities
Ampeg
Impericon
FromSoftware
Bloodborne
Mapfre
Live Nation
Aeon
MOOG
Metal Gear Solid
Capcom
Mortal Kombat
Resident Evil
| Brand | Category | Score |
|---|---|---|
| Ampeg | 89.03 | |
| Impericon | 58.52 | |
| FromSoftware | 41.75 | |
| Bloodborne | 30.99 | |
| Mapfre | 23.67 | |
| Live Nation | 22.36 | |
| Aeon | 16.56 | |
| MOOG | 15.55 | |
| Metal Gear Solid | 15.38 | |
| Capcom | 14.44 | |
| Mortal Kombat | 14.39 | |
| Resident Evil | 14.03 | |
| Miller Lite | 13.74 | |
| Sennheiser | 12.06 | |
| Konami | 11.86 | |
| Akai | 11.63 | |
| Tekken | 11.63 | |
| Columbia Pictures | 11.53 | |
| Hot Topic | 11.35 | |
| Pro Tools | 11.32 | |
| God of War | 10.95 | |
| Mountain Dew | 10.86 | |
| Fallout | 10.03 | |
| DC Shoes | 9.68 | |
| Taco Bell | 9.36 | |
| Borderlands | 8.98 | |
| Sega | 8.86 | |
| Spotify Music | 8.28 | |
| Gundam | 8.02 | |
| Hasbro | 7.83 | |
| Amazon Music | 7.62 | |
| The Home Depot | 7.54 | |
| WWE | 7.46 | |
| NHL | 7.42 | |
| Kickstarter | 7.39 | |
| Nintendo | 7.33 | |
| GameStop | 7.28 | |
| The Witcher | 7.14 | |
| The Last of Us | 7.09 | |
| Bethesda Softworks | 6.95 | |
| Comedy Central | 6.92 | |
| Power Rangers | 6.74 | |
| Rockstar Games | 6.71 | |
| Warner Bros | 6.66 | |
| Pontiac | 6.56 | |
| MATTEL | 6.50 | |
| Jagermeister | 6.04 | |
| Pilsner Urquell | 6.01 | |
| Bandai Namco | 5.75 | |
| Paramount Pictures | 5.72 |
Official Profiles
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LoginArtist: The Red Chord
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 146,616
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 01:30 UTC | The Red Chord | The Brooklyn Monarch | New York, United States | |
| 2025-12-20 01:30 UTC | The Red Chord, The Number Twelve Looks Like You, See You Next Tuesday, Vomit Forth | Brooklyn Monarch | New York, United States | |
| 2025-12-21 02:00 UTC | The Red Chord, The Number Twelve Looks Like You, Vomit Forth | Sinclair Music Hall | Cambridge, United States | |
| 2025-12-21 03:00 UTC | The Red Chord, The Number Twelve Looks Like You, See You Next Tuesday, Vomit Forth | The Sinclair | Cambridge, United States |















