The Record Company
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
84,295
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 04:33:39 UTC
Genres
Biography
“A common theme on this record was keeping the sound raw and back-to-basics, says TRC bassist and in-house producer Alex Stiff. “We still had the cheap recording gear from our first album– including the junky yard sale guitars and no-name drum set –and we dug deep on the writing to find the songs and the spirit.”
That stripped-back approach has served TRC well since their 2016 debut, Give It Back To You. They self-produced that album in the living room studio at Alex’s house, on that same cheap equipment. They had a zero-dollar album budget, played ferocious shows, and made friends wherever they went.
TRC’s tenacity did the trick. Their debut album garnered a Grammy nomination and contained “Off The Ground”– a song that shot to #1 on the AAA radio chart. 2018’s All Of This Life continued to build this momentum with single “Life To Fix” again hitting #1 at AAA radio. 2021’s Play Loud saw the band take a slightly more polished approach to their bluesy Rock and Roll.
Throughout their career, TRC has mounted countless headline tours across the US and Europe, and have toured with legendary acts John Mayer, Bob Seger, My Morning Jacket, and many others.
The Record Company draws 25-34 & 45-64 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (72%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 934 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 84,295 · Engagements 443 · Rate 0.5% Posts 1,702 · Views 1,827 · Avg Likes 436 · Avg Comments 16 · Avg Views 1,827 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 45-64: 25% 35-44: 25% 18-24: 18% |
Largest: 25-34 (30%); next: 45-64 (25%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (59%) NIGERIA (5%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (3%) |
Top regions: UNITED STATES (59%), NIGERIA (5%), CANADA (5%) |
| Platform Engagement | Instagram: 335 avg likes/post · Tiktok: 893 avg views/post · Youtube: 934 avg views/post | Best reach: Youtube 934 avg views; best engagement: Instagram 335 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
Amazon Music
Miller Lite
Coors
Sennheiser
Pro Tools
Verizon
Jameson
Margaritaville
Delta
| Brand | Category | Score |
|---|---|---|
| Live Nation | 40.91 | |
| Ampeg | 35.59 | |
| MOOG | 16.10 | |
| Amazon Music | 15.54 | |
| Miller Lite | 14.65 | |
| Coors | 12.09 | |
| Sennheiser | 10.69 | |
| Pro Tools | 10.67 | |
| Verizon | 8.90 | |
| Jameson | 8.04 | |
| Margaritaville | 7.31 | |
| Delta | 7.18 | |
| Paramount Pictures | 7.10 | |
| Spotify Music | 5.91 | |
| iHeartRadio Music Awards | 5.82 | |
| Gillette | 5.70 | |
| Pilsner Urquell | 5.65 | |
| NHL | 5.65 | |
| Busch | 5.44 | |
| Pacific Northwest Wonderland | 5.35 | |
| Bud Light | 5.32 | |
| Kroger | 5.07 | |
| The Home Depot | 5.03 | |
| Guinness | 5.00 | |
| NBC | 4.95 | |
| Coachella | 4.88 | |
| Kickstarter | 4.26 | |
| Heinz | 4.11 | |
| NFL | 4.04 | |
| Cadillac | 3.89 | |
| Budweiser | 3.87 | |
| Columbia Pictures | 3.78 | |
| MTV | 3.77 | |
| FedEx | 3.73 | |
| Lollapalooza | 3.71 | |
| Harley-Davidson | 3.63 | |
| Emporium | 3.48 | |
| ESPN | 3.34 | |
| Airbnb | 3.29 | |
| Jack Daniels | 3.23 | |
| Leica | 3.18 | |
| Showtime | 3.17 | |
| Comedy Central | 3.14 | |
| PetSmart | 2.93 | |
| Target | 2.82 | |
| Costco | 2.76 | |
| SoundCloud | 2.75 | |
| Star Wars | 2.59 | |
| Martini | 2.57 | |
| Chipotle Mexican Grill | 2.45 |
Official Profiles
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LoginArtist: The Record Company
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Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 722,332
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
438,609 | 60.72% |
| [+] |
Pandora |
168,226 | 23.29% |
| [+] |
Last.fm |
115,497 | 15.99% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 05:30 UTC | LCD Soundsystem, The Record Company | Belly Up Tavern | Solana Beach, United States | |
| 2026-01-09 04:00 UTC | The Record Company | Egyptian Theatre | Park City, United States | |
| 2026-01-10 04:00 UTC | The Record Company | Egyptian Theatre | Park City, United States | |
| 2026-01-11 04:00 UTC | The Record Company | Egyptian Theatre | Park City, United States | |
| 2026-01-31 02:30 UTC | The Record Company | Blue Note Hawaii | Honolulu, United States | |
| 2026-02-01 02:30 UTC | The Record Company | Blue Note Hawaii | Honolulu, United States |
