The Raven Age

The Raven Age

Country: GB

Influence: 50.45% Fanbase: 24.92% Trending: 63.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 90.18% • Very Strong

As of 2025-09-09

95,864

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:15:29 UTC

Genres

electronicgymcoremetalmetaluk metalcoremelodic groove metalalternative metalmetalcore/deathcore

Biography

The Raven Age are as brilliantly catchy as they are deviously heavy, delicately balancing classic and modern metal influences with an alt-rock twist. Having established their name as one of the finest in modern British metal, thanks to two brilliant albums, 2019’s Conspiracy and Darkness Will Rise debut in 2017, The Raven Age have garnered over 75 million streams worldwide and have toured heavily across the globe.

They have performed over 400 shows internationally across 38 countries including major festival performances such as the main stage at Download Festival, Rock in Rio, Wacken, Hellfest and many more, as well as touring with the likes of Killswitch Engage, Volbeat, Shinedown, Alter Bridge and Iron Maiden.

In Spring 2023, The Raven Age will announce their highly anticipated third album Blood Omen. Out July 7th, it is their first record with Music For Nations/Sony Music. Entitled Blood Omen, this effort pushes everything further than ever before. The choruses are made for arenas, the riffs are taut, direct, and free of fat. It all makes for a grand musical stage on which the record’s concept plays out.

The Raven Age are:
Matt James, vocals
George Harris, guitar
Tommy Gentry, guitar
Matt Cox, bass
Jai Patel, drums

The Raven Age Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Raven Age is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (78%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (894 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Live Nation, Ampeg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Raven Age score 0.79%Low bucket.
Brand: ImpericonBrand: Live NationBrand: Ampeg
Followers:95,864
Engagements:757
Rate:0.8%
Posts:3,346
Views:1,749
Avg Likes:742
Avg Comments:18
Avg Views:1,749

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 95,864 · Engagements 757 · Rate 0.8%
Posts 3,346 · Views 1,749 · Avg Likes 742 · Avg Comments 18 · Avg Views 1,749
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 37%
35-44: 13%
45-64: 5%
Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (26%)
BRAZIL (11%)
UNITED KINGDOM (6%)
CANADA (5%)
GERMANY (4%)
Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 580 avg likes/post · Tiktok: 855 avg views/post · Youtube: 894 avg views/post Best reach: Youtube 894 avg views; best engagement: Instagram 580 avg likes

Top Brand Affinities

Impericon
Score: 90.18
Live Nation
Score: 24.50
Ampeg
Score: 23.64
Akg
Score: 17.05
Movistar
Score: 12.29
Sennheiser
Score: 10.28
Amazon Music
Score: 9.69
The Last of Us
Score: 7.37
Monster Beverage
Score: 6.46
Jack Daniels
Score: 6.39
DeLorean Motor Company
Score: 6.22
Jagermeister
Score: 6.17
Brand Category Score
Impericon 90.18
Live Nation 24.50
Ampeg 23.64
Akg 17.05
Movistar 12.29
Sennheiser 10.28
Amazon Music 9.69
The Last of Us 7.37
Monster Beverage 6.46
Jack Daniels 6.39
DeLorean Motor Company 6.22
Jagermeister 6.17
God of War 5.91
Hot Topic 5.59
Lollapalooza 5.47
Capcom 5.43
Resident Evil 5.38
The Witcher 5.25
Spotify Music 5.10
Ryanair 4.98
Fallout 4.73
Final Fantasy 4.22
Star Wars 4.17
Budweiser 4.09
Mortal Kombat 3.95
Dr. Martens 3.94
NHL 3.89
AMC 3.84
Columbia Pictures 3.79
Bethesda Softworks 3.42
Guinness 3.17
HBO 3.14
WWE 2.98
Nintendo 2.97
Ubisoft 2.89
Harley-Davidson 2.86
PlayStation 2.70
MTV 2.69
NFL 2.51
Pokemon Go 2.50
BBC 2.40
Heineken 2.36
League of Legends 2.34
Vans 2.32
Xbox 2.30
Marvel Entertainment 2.30
Warner Bros 2.29
Tesco 2.28
Primark 2.26
Transformers 2.20

Official Profiles

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Artist: The Raven Age

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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