The Rapture
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,549
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:50:32 UTC
Genres
Biography
The Rapture's profile increased with the release of "House of Jealous Lovers" in 2003. The song had been recorded with help from the DFA production team, who added heavy electronics to the band's sound, and its popularity convinced the Rapture to continue working with DFA on a full-length album. The result was Echoes, which was released in late 2003 and spawned two Top 40 singles in the U.K. Its follow-up, Pieces of the People We Love, was released three years later by Mercury and involved production input from Ewan Pearson, Danger Mouse, and Paul Epworth. Tapes, a stylistically broad mix album, came out through !K7 in 2008. Safer left the following year and it would be two more years before the band would release another studio album. In the Grace of Your Love, issued in 2011, saw their return to the DFA label, with Andruzzi filling in on bass. ~ Andy Kellman, Rovi
The Rapture stands out with 18-24 & 25-34 audiences across UNITED STATES, MEXICO, UNITED KINGDOM. The profile is heavily male (58%), and content lands hardest on Instagram, where posts average 930 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Rapture a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,549 · Engagements 930 · Rate 6.9% Posts 85 · Views 0 · Avg Likes 930 · Avg Comments 27 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 45% 35-44: 5% 13-17: 3% |
Largest: 18-24 (46%); next: 25-34 (45%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (38%) MEXICO (18%) UNITED KINGDOM (7%) FRANCE (7%) AUSTRALIA (4%) |
Top regions: UNITED STATES (38%), MEXICO (18%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 930 avg likes/post · Youtube: 0 avg views/post | best engagement: Instagram 930 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Live Nation
Coachella
Accor Hotels
Ableton
Fred Perry
Pioneer
Akai
Lollapalooza
DeLorean Motor Company
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 37.69 | |
| Mixcloud | 33.41 | |
| Live Nation | 22.24 | |
| Coachella | 16.82 | |
| Accor Hotels | 15.04 | |
| Ableton | 15.00 | |
| Fred Perry | 13.98 | |
| Pioneer | 13.19 | |
| Akai | 13.02 | |
| Lollapalooza | 11.54 | |
| DeLorean Motor Company | 8.89 | |
| Tate Modern | 8.13 | |
| Movistar | 6.88 | |
| Oculus | 6.20 | |
| Jameson | 6.00 | |
| SoundCloud | 5.96 | |
| Spotify Music | 5.57 | |
| Paramount Pictures | 5.43 | |
| Dr. Martens | 5.23 | |
| Pepsi | 5.13 | |
| Columbia Pictures | 4.84 | |
| Leica | 4.54 | |
| Kickstarter | 4.45 | |
| Loewe | 4.33 | |
| Kodak | 4.10 | |
| Summit Entertainment | 4.05 | |
| Pantone Inc | 3.73 | |
| Bacardi | 3.70 | |
| MTV | 3.54 | |
| Warner Bros | 3.53 | |
| Polaroid | 3.50 | |
| Nickelodeon | 3.35 | |
| Campari | 3.34 | |
| Garnier | 3.27 | |
| Snoopy And The Peanuts Gang | 3.25 | |
| Comedy Central | 3.18 | |
| Stüssy | 3.08 | |
| Showtime | 3.05 | |
| Fujifilm | 3.01 | |
| NBC | 2.97 | |
| Yves Saint Laurent | 2.77 | |
| Aperol | 2.75 | |
| Beats Electronics | 2.74 | |
| Urban Outfitters | 2.70 | |
| Tinder | 2.67 | |
| Star Wars | 2.63 | |
| Vans | 2.63 | |
| Budweiser | 2.62 | |
| HBO | 2.58 | |
| Sunnies Studios | 2.49 |
Official Profiles
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LoginArtist: The Rapture
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 1,113,114
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,113,114 | 100.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |















