The Raconteurs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
147,704
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:20 UTC
Genres
Biography
The roots of the Raconteurs lie in "Steady, As She Goes," a song Brendan Benson and Jack White co-wrote together. Initially, the tune was homeless, but the duo were so satisfied with the song that they recruited drummer Patrick Keeler and bassist Jack Lawrence to form a full band (White had produced the Greenhornes in the past). Settling in at Benson's East Grand Studio, the group worked on the album that became Broken Boy Soldiers throughout the course of 2005. Adopting the name the Raconteurs (in Australia, the group had to call themselves the Saboteurs due to a Queensland band already operating under their chosen moniker), the group released their debut in May 2016 and spent much of the year supporting the album. By the end of the year, Broken Boy Soldiers peaked at seven in the U.S. and two in the U.K., and earned a Grammy nomination for Best Rock Album and Best Rock Performance by a Duo or Group with Vocal for "Steady, As She Goes."
The Raconteurs swiftly released their second album, Consolers of the Lonely, in March 2008; "Salute Your Solution" was released as a companion single. The band supported the album with an extensive tour containing appearances at numerous festivals, while the record itself peaked once again at seven in the U.S.; in the U.K., it reached number eight. Consolers of the Lonely earned Grammy nominations for Best Rock Album and Best Engineered Non-Classical Album; it took home the trophy for the latter.
Following the Consolers of the Lonely tour, the Raconteurs quietly entered a hiatus. Over the next few years, various members would play one-off shows together, with the group reuniting to play a few festival dates in 2011. Rumors of a new album circulated in 2013 but that record never materialized. In 2015, Benson and Lawrence played "Steady, As She Goes" and "Salute Your Solution" during an encore at a 2015 Jack White show in the band's adopted hometown of Nashville.
Consolers of the Lonely received a deluxe vinyl reissue as part of Third Man Records' Vault series in the fourth quarter of 2018. Accompanying the new Consolers set was a 7" single containing "Sunday Driver" and "Now That You're Gone," the first new Raconteurs music in a decade. The two songs anchored Help Us Stranger, released in June 2019. The album entered the Billboard 200 at number one. ~ Stephen Thomas Erlewine, Rovi
The Raconteurs engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, MEXICO. The fan base skews heavily male (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (2,231 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 147,704 · Engagements 2,231 · Rate 1.5% Posts 626 · Views 0 · Avg Likes 2,231 · Avg Comments 20 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 25% 18-24: 20% 45-64: 11% |
Largest: 25-34 (41%); next: 35-44 (25%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (49%) UNITED KINGDOM (6%) MEXICO (6%) BRAZIL (5%) CANADA (4%) |
Top regions: UNITED STATES (49%), UNITED KINGDOM (6%), MEXICO (6%) |
| Platform Engagement | Instagram: 2,231 avg likes/post | best engagement: Instagram 2,231 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Pro Tools
Sennheiser
Lollapalooza
Amazon Music
Kroger
DeLorean Motor Company
Ableton
Spotify Music
Jameson
| Brand | Category | Score |
|---|---|---|
| Ampeg | 43.70 | |
| Live Nation | 23.07 | |
| MOOG | 22.46 | |
| Pro Tools | 11.17 | |
| Sennheiser | 9.68 | |
| Lollapalooza | 9.61 | |
| Amazon Music | 8.85 | |
| Kroger | 6.44 | |
| DeLorean Motor Company | 6.20 | |
| Ableton | 6.18 | |
| Spotify Music | 5.92 | |
| Jameson | 5.27 | |
| Kickstarter | 5.06 | |
| Coors | 4.76 | |
| Comedy Central | 4.48 | |
| Columbia Pictures | 4.36 | |
| MTV | 4.17 | |
| NHL | 4.02 | |
| Dr. Martens | 3.93 | |
| Leica | 3.93 | |
| Verizon | 3.84 | |
| Paramount Pictures | 3.82 | |
| Movistar | 3.81 | |
| Star Wars | 3.75 | |
| Coachella | 3.66 | |
| Guinness | 3.54 | |
| Budweiser | 3.28 | |
| Jaguar | 3.27 | |
| Warner Bros | 3.21 | |
| Jack Daniels | 3.10 | |
| Polaroid | 3.02 | |
| SoundCloud | 2.89 | |
| Showtime | 2.88 | |
| Cadillac | 2.84 | |
| NBC | 2.83 | |
| Kodak | 2.82 | |
| Pepsi | 2.71 | |
| Tinder | 2.68 | |
| HBO | 2.63 | |
| AMC | 2.60 | |
| Martini | 2.51 | |
| Emporium | 2.51 | |
| Lego | 2.50 | |
| Vans | 2.34 | |
| Nintendo | 2.33 | |
| Airbnb | 2.29 | |
| Beats Electronics | 2.19 | |
| BBC | 2.17 | |
| Nickelodeon | 2.17 | |
| Fujifilm | 2.16 |
Official Profiles
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|---|---|---|---|---|
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