The Psychedelic Furs

The Psychedelic Furs — pop artist from GB.

If you were to dissect the today’s alternative rock music, you’ll find that much of it pays homage to The Psychedelic Furs. Led by vocalist and songwriter…

Influence: 65.21% Fanbase: 50.68% Trending: 72.48% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 39.44% • Very Strong

As of 2025-09-10

172,514

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 18:13:05 UTC

Genres

popnew romanticnew wave poprockrockart rocknew wavepost-punkpop rockalternativealternative rock

Biography

If you were to dissect the today’s alternative rock music, you’ll find that much of it pays homage to The Psychedelic Furs. Led by vocalist and songwriter Richard Butler, and his bass-wielding brother Tim, the Furs scored major hits with "Love My Way," "Pretty In Pink," "Heaven," "The Ghost In You," and “Heartbreak Beat” in all releasing seven studio albums, spawning several compilations, a boxed set, and a live concert DVD. Born out of the post-punk UK rock scene, the Furs quickly developed as one of the premiere bands on US College and Modern Rock radio scoring a multitude of #1 singles. With the advent of MTV in the early 80’s the band took off into the stratosphere, and when John Hughes’ approached the band with his film built around the Furs’ song “Pretty In Pink”, the band’s legacy was cemented. After a brief hiatus in the 90’s, and a side project called “Love Spit Love", the band regrouped at the dawn of the new millennium. In 2020, The Furs re-entered the music charts with their first new studio album since 1991 called "Made Of Rain". The Psychedelic Furs touring lineup remains Richard Butler (vocals), Tim Butler (bass), Rich Good (guitar), Mars Williams (saxophone), Amanda Kramer (keyboards), and Zachary Alford (drums).

Top Brand Affinities

Report Date: 2025-09-10

The Psychedelic Furs indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 131,001 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Live Nation, MOOG, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Psychedelic Furs when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Psychedelic Furs score 1.44% — Moderate bucket.

Brand: Live NationBrand: MOOGBrand: Ampeg

Followers:172,514

Engagements:2,480

Rate:1.4%

Posts:1,418

Avg Likes:2,356

Avg Comments:147

Avg Views:131,001

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 172,514 · Engagements 2,480 · Rate 1.4% Posts 1,418 · Views 131,001 · Avg Likes 2,356 · Avg Comments 147 · Avg Views 131,001	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 18-24: 25% 35-44: 24% 45-64: 19%	Largest: 25-34 (29%); next: 18-24 (25%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (45%) BRAZIL (6%) CANADA (5%) ITALY (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (45%), BRAZIL (6%), CANADA (5%)
Platform Engagement	Instagram: 341 avg likes/post · Youtube: 131,001 avg views/post	Best reach: Youtube 131,001 avg views; best engagement: Youtube 2,015 avg likes

Top Brand Affinities

Live Nation

Score: 39.44

MOOG

Score: 26.31

Ampeg

Score: 23.30

Mixcloud

Score: 14.28

Amazon Music

Score: 13.89

Fred Perry

Score: 9.64

Paramount Pictures

Score: 8.78

Pro Tools

Score: 7.42

MTV

Score: 6.67

Vivienne Westwood

Score: 6.36

Tate Modern

Score: 6.20

Warner Bros

Score: 5.88

Brand	Category	Score
Live Nation		39.44
MOOG		26.31
Ampeg		23.30
Mixcloud		14.28
Amazon Music		13.89
Fred Perry		9.64
Paramount Pictures		8.78
Pro Tools		7.42
MTV		6.67
Vivienne Westwood		6.36
Tate Modern		6.20
Warner Bros		5.88
Columbia Pictures		5.81
Publix		5.33
Hot Topic		5.30
Spotify Music		5.30
Walgreens		5.15
Lollapalooza		5.07
Dr. Martens		5.05
Margaritaville		5.03
Verizon		4.99
iHeartRadio Music Awards		4.98
NHL		4.86
Cadillac		4.60
Nixon		4.60
Gillette		4.53
Kickstarter		4.44
CNN		4.38
Guinness		4.32
NBC		4.30
Coors		4.29
Coachella		4.22
Pilsner Urquell		4.21
Heinz		4.04
NORDSTROM		4.02
Snoopy And The Peanuts Gang		3.77
Oculus		3.73
Budweiser		3.70
Pfizer		3.67
Taco Bell		3.47
Campari		3.35
Summit Entertainment		3.33
Star Wars		3.26
Martini		3.25
AMC		3.18
Pixar		3.15
Showtime		3.13
Leica		3.08
ESPN		3.05
BBC		3.03