The Prodigy Brand Affinity ranks highest Mixcloud at 24.25% . Very Strong. Score DMDB 73.84% | Fanbase 75.77%

The Prodigy — rock artist from GB.

Liam Howlett, along with Maxim and Keef Flint, have collaborated on the band album "No Tourists," the seventh studio record by The Prodigy. The album was…

The Prodigy

Superstar

Country: GB | Artist ID: 11e81bc2-8abb-808a-8bd6-a0369fe50396

Find Artist

Genres

rockdance rockhip-hop & rapbreakbeatelectronicelectronichardcore technobig beatraveother electronic music

Influential: 73.84% Fanbase: 75.77% Trending: 72.88%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 24.25% • Very Strong

As of 2025-09-10

2,207,973

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 73.84% | Fanbase 75.77% | Trending 72.88% | CAREER STAGE: SUPERSTAR

Biography

Liam Howlett, along with Maxim and Keef Flint, have collaborated on the band album "No Tourists," the seventh studio record by The Prodigy. The album was written, produced, and mixed in Howlett's London studio over the course of a year. While there are a few collaborators involved, the core trio brings their signature riotous sound to both longtime fans and new audiences, maintaining the aggressive energy that has defined their music for over two decades.

Howlett describes "No Tourists" as a continuation of the band's aggressive style, tailored for live performances. The album is crafted with the intention of translating seamlessly to the stage, reflecting The Prodigy's unwavering dedication to their live shows. The title, "No Tourists," embodies the band's ethos of seeking escapism and embracing the thrill of deviating from the conventional path, reflecting their enduring commitment to their music and live performances.

Report Date: 2025-09-10

The Prodigy has momentum with 25-34 & 18-24 audiences—particularly in RUSSIA, UNITED KINGDOM, UNITED STATES. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 88,200 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Ableton, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Prodigy score 0.97% — Low bucket.

Brand: MixcloudBrand: AbletonBrand: Akai

Followers:2,207,973

Engagements:21,504

Rate:1.0%

Posts:2,036

Avg Likes:20,606

Avg Comments:358

Avg Views:122,075

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,207,973 · Engagements 21,504 · Rate 1.0% Posts 2,036 · Views 122,075 · Avg Likes 20,606 · Avg Comments 358 · Avg Views 122,075	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 30% 35-44: 18% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (30%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	RUSSIA (14%) UNITED KINGDOM (12%) UNITED STATES (9%) UKRAINE (6%) POLAND (5%)	Top regions: RUSSIA (14%), UNITED KINGDOM (12%), UNITED STATES (9%)
Platform Engagement	Instagram: 11,842 avg likes/post · Tiktok: 88,200 avg views/post · Youtube: 33,875 avg views/post	Best reach: Tiktok 88,200 avg views; best engagement: Instagram 11,842 avg likes

Top Brand Affinities

Mixcloud

Score: 24.25

Ableton

Score: 18.81

Akai

Score: 17.72

Pioneer

Score: 16.20

MOOG

Score: 15.60

Trancefamily

Score: 13.47

Vauxhall

Score: 7.92

Jagermeister

Score: 6.95

Vivienne Westwood

Score: 6.83

SoundCloud

Score: 5.33

Movistar

Score: 4.71

Dr. Martens

Score: 4.65

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Mixcloud		24.25
Ableton		18.81
Akai		17.72
Pioneer		16.20
MOOG		15.60
Trancefamily		13.47
Vauxhall		7.92
Jagermeister		6.95
Vivienne Westwood		6.83
SoundCloud		5.33
Movistar		4.71
Dr. Martens		4.65
Sega		4.61
Fallout		4.53
Beats Electronics		4.28
Guinness		3.97
Mortal Kombat		3.74
Campari		3.73
Monster Beverage		3.60
Stüssy		3.50
Jack Daniels		3.47
Matrix		3.43
Tomorrowland		3.41
Tesco		3.38
Columbia Pictures		3.32
Star Wars		3.20
Warner Bros		3.20
Spotify Music		2.99
Lego		2.99
BBC		2.94
AMC		2.81
Nintendo		2.68
Lush		2.68
Lollapalooza		2.66
Alfa Romeo		2.64
Heineken		2.64
Rover		2.64
Aston Martin		2.59
HBO		2.56
Hot Wheels		2.51
MTV		2.47
TOM FORD		2.35
Citroen		2.30
Boeing		2.29
ASOS		2.29
Red Bull		2.28
Primark		2.25
Aperol		2.23
PlayStation		2.23
Garnier		2.22