The Prodigy

The Prodigy — rock artist from GB.

Liam Howlett, along with Maxim and Keef Flint, have collaborated on the band album "No Tourists," the seventh studio record by The Prodigy. The album was…

Influence: 73.84% Fanbase: 75.77% Trending: 72.88% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 27.93% • Very Strong

As of 2025-09-27

2,225,671

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:47 UTC

Genres

rockdance rockhip-hop & rapbreakbeatelectronicelectronichardcore technobig beatraveother electronic music

Biography

Liam Howlett, along with Maxim and Keef Flint, have collaborated on the band album "No Tourists," the seventh studio record by The Prodigy. The album was written, produced, and mixed in Howlett's London studio over the course of a year. While there are a few collaborators involved, the core trio brings their signature riotous sound to both longtime fans and new audiences, maintaining the aggressive energy that has defined their music for over two decades.

Howlett describes "No Tourists" as a continuation of the band's aggressive style, tailored for live performances. The album is crafted with the intention of translating seamlessly to the stage, reflecting The Prodigy's unwavering dedication to their live shows. The title, "No Tourists," embodies the band's ethos of seeking escapism and embracing the thrill of deviating from the conventional path, reflecting their enduring commitment to their music and live performances.

Top Brand Affinities

Report Date: 2025-09-27

The Prodigy has momentum with 25-34 & 18-24 audiences—particularly in RUSSIA, UNITED STATES, UNITED KINGDOM. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 88,200 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Prodigy score 1.00% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:2,225,671

Engagements:22,162

Rate:1.0%

Posts:2,043

Avg Likes:21,268

Avg Comments:338

Avg Views:126,022

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,225,671 · Engagements 22,162 · Rate 1.0% Posts 2,043 · Views 126,022 · Avg Likes 21,268 · Avg Comments 338 · Avg Views 126,022	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 30% 35-44: 18% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (30%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	RUSSIA (13%) UNITED STATES (12%) UNITED KINGDOM (10%) UKRAINE (6%) POLAND (5%)	Top regions: RUSSIA (13%), UNITED STATES (12%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 12,605 avg likes/post · Tiktok: 88,200 avg views/post · Youtube: 37,822 avg views/post	Best reach: Tiktok 88,200 avg views; best engagement: Instagram 12,605 avg likes

Top Brand Affinities

Mixcloud

Score: 27.93

MOOG

Score: 23.01

Akai

Score: 20.79

Ableton

Score: 20.79

Pioneer

Score: 19.69

Trancefamily

Score: 12.82

Vivienne Westwood

Score: 6.81

Carlsberg

Score: 6.75

Tate Modern

Score: 6.58

Jagermeister

Score: 6.04

Jameson

Score: 5.18

Ryanair

Score: 5.12

Brand	Category	Score
Mixcloud		27.93
MOOG		23.01
Akai		20.79
Ableton		20.79
Pioneer		19.69
Trancefamily		12.82
Vivienne Westwood		6.81
Carlsberg		6.75
Tate Modern		6.58
Jagermeister		6.04
Jameson		5.18
Ryanair		5.12
SoundCloud		5.12
Columbia Pictures		5.01
Pilsner Urquell		5.01
Movistar		4.72
Dr. Martens		4.68
Guinness		4.57
Resident Evil		4.22
Beats Electronics		4.09
Sega		4.02
Tomorrowland		3.95
Tesco		3.88
Mortal Kombat		3.82
Jack Daniels		3.79
Warner Bros		3.55
Stüssy		3.53
Campari		3.52
Fallout		3.51
Monster Beverage		3.38
The Witcher		3.32
AMC		3.29
Star Wars		3.16
Lollapalooza		3.09
MTV		3.07
Lego		3.05
Matrix		3.03
Alfa Romeo		2.94
Spotify Music		2.90
Heineken		2.77
BBC		2.74
NHL		2.66
Hot Wheels		2.53
Citroen		2.53
Red Bull		2.43
Martini		2.42
Aperol		2.37
TOM FORD		2.37
Lush		2.37
ASOS		2.30