The Primitives

The Primitives

Country: GB

Influence: 51.94% Fanbase: 26.31% Trending: 64.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 108.71% • Very Strong

As of 2025-09-08

12,809

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:08:29 UTC

Genres

poppopnew wave popc86candy popindie pop

Biography

British indie pop band the Primitives were formed in Coventry, England in mid-1985 by singer Kieron, guitarist Paul Court, bassist Steve Dullaghan, and drummer Pete Tweedie; after a handful of gigs Kieron was replaced by vocalist Tracy Tracy, a peroxide-blonde bombshell whose presence inspired a more melodic approach, which earned the group inevitable comparisons to Blondie. The Primitives' debut single, "Thru the Flowers," appeared on their own Lazy label in 1986 and was quickly followed by radio sessions for Janice Long, Andy Kershaw, and John Peel. Their second effort, "Really Stupid," preceded the band's first European tour, with "Stop Killing Me" appearing in early 1987. Tweedie was dismissed from the group (allegedly for mistreating Tracy's cats) prior to the Primitives' signing to major label RCA, and with new drummer Tig Williams the group recorded its 1988 debut LP, Lovely, scoring a major U.K. pop hit with the masterful "Crash." After completing an American tour, Dullaghan exited the lineup, with bassist Paul Sampson stepping in for 1989's Pure; the album failed to re-create the success and excitement of its predecessor, however, and when 1991's Ian Broudie-produced Galore met a similar fate, the Primitives disbanded.

Tragedy brought the band back together in 2009 when bassist Steve Dullaghan passed away. Tracy, Court, and Williams re-formed the band (with Raph Moore on bass) to play a couple of shows in October of that year. Things went so well that they decided to make a true comeback, launching a 2010 tour of England and even a show in New York City. They returned to the studio with original producer Paul Sampson and soon released a four-song EP of newly written songs (Never Kill a Secret) in 2011 and an album of covers of obscure female-fronted songs from the '60s (Echoes and Rhymes) in 2012. Both were released by Spanish label Elefant and showed that the band still had plenty of charm left, even after two decades. Not content to call it quits, the trio of Tracy, Court, and Williams began work on a new album with Sampson on bass guitar and in the producer's chair. Featuring all original material that harked back to their classic sound, their fourth LP, Spin-O-Rama, was released by Elefant in October of 2014; two songs from the album ("Purifying Tone" and "Lose the Reason") were remixed by the Argentinian group Modular in 2015. The four-song single New Thrills was released, again by Elefant, in 2017. ~ Jason Ankeny, Rovi

The Primitives Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Primitives performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, SPAIN. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,392 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ben Sherman, Fred Perry, Toei Animation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Primitives is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Primitives score 2.70%Strong bucket.
Brand: Ben ShermanBrand: Fred PerryBrand: Toei Animation
Followers:12,809
Engagements:346
Rate:2.7%
Posts:272
Views:3,392
Avg Likes:335
Avg Comments:19
Avg Views:3,392

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,809 · Engagements 346 · Rate 2.7%
Posts 272 · Views 3,392 · Avg Likes 335 · Avg Comments 19 · Avg Views 3,392
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
35-44: 25%
18-24: 22%
45-64: 15%
Largest: 25-34 (35%); next: 35-44 (25%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (18%)
UNITED KINGDOM (14%)
SPAIN (7%)
PHILIPPINES (5%)
BRAZIL (4%)
Top regions: UNITED STATES (18%), UNITED KINGDOM (14%), SPAIN (7%)
Platform Engagement Instagram: 157 avg likes/post · Youtube: 3,392 avg views/post Best reach: Youtube 3,392 avg views; best engagement: Youtube 178 avg likes

Top Brand Affinities

Ben Sherman
Score: 108.71
Fred Perry
Score: 41.16
Toei Animation
Score: 36.43
MOOG
Score: 26.14
Vauxhall
Score: 24.71
Warner Music
Score: 23.59
Ampeg
Score: 23.03
Sonic
Score: 21.76
Live Nation
Score: 21.57
Oldsmobile
Score: 16.63
Sainsbury's
Score: 15.92
Mixcloud
Score: 15.37
Brand Category Score
Ben Sherman 108.71
Fred Perry 41.16
Toei Animation 36.43
MOOG 26.14
Vauxhall 24.71
Warner Music 23.59
Ampeg 23.03
Sonic 21.76
Live Nation 21.57
Oldsmobile 16.63
Sainsbury's 15.92
Mixcloud 15.37
Amazon Music 11.59
Buick 11.26
Vivienne Westwood 10.95
Ryanair 9.93
Tate Modern 9.92
Pro Tools 9.51
Lush 9.16
Life Is Strange 8.63
Columbia Pictures 8.31
Bandai Namco 7.52
Dr. Martens 7.25
BBC 6.84
Ableton 6.82
Pilsner Urquell 6.74
Walgreens 6.61
Emporium 6.37
MTV 6.27
Spotify Music 6.18
RedBubble 6.14
Warner Bros 5.25
Guinness 5.04
Jaguar 5.03
Gundam 4.97
Coors 4.62
Fallout 4.44
Tesco 4.37
Nixon 4.23
Summit Entertainment 4.12
eBay 4.02
Final Fantasy 3.70
UberEATS 3.65
Coachella 3.19
Leica 3.17
Star Wars 3.16
Hot Wheels 3.12
Cadbury 3.00
Omega 3.00
Carhartt 2.94

Official Profiles

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Artist: The Primitives

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-26 08:00 UTC The Primitives Cavern Club Liverpool, United Kingdom
2026-02-27 04:00 UTC The Primitives Cavern Exeter, United Kingdom

Trending Artist