The Primitives
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,809
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:08:29 UTC
Genres
Biography
Tragedy brought the band back together in 2009 when bassist Steve Dullaghan passed away. Tracy, Court, and Williams re-formed the band (with Raph Moore on bass) to play a couple of shows in October of that year. Things went so well that they decided to make a true comeback, launching a 2010 tour of England and even a show in New York City. They returned to the studio with original producer Paul Sampson and soon released a four-song EP of newly written songs (Never Kill a Secret) in 2011 and an album of covers of obscure female-fronted songs from the '60s (Echoes and Rhymes) in 2012. Both were released by Spanish label Elefant and showed that the band still had plenty of charm left, even after two decades. Not content to call it quits, the trio of Tracy, Court, and Williams began work on a new album with Sampson on bass guitar and in the producer's chair. Featuring all original material that harked back to their classic sound, their fourth LP, Spin-O-Rama, was released by Elefant in October of 2014; two songs from the album ("Purifying Tone" and "Lose the Reason") were remixed by the Argentinian group Modular in 2015. The four-song single New Thrills was released, again by Elefant, in 2017. ~ Jason Ankeny, Rovi
The Primitives performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, SPAIN. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,392 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ben Sherman, Fred Perry, Toei Animation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Primitives is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,809 · Engagements 346 · Rate 2.7% Posts 272 · Views 3,392 · Avg Likes 335 · Avg Comments 19 · Avg Views 3,392 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 25% 18-24: 22% 45-64: 15% |
Largest: 25-34 (35%); next: 35-44 (25%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (18%) UNITED KINGDOM (14%) SPAIN (7%) PHILIPPINES (5%) BRAZIL (4%) |
Top regions: UNITED STATES (18%), UNITED KINGDOM (14%), SPAIN (7%) |
| Platform Engagement | Instagram: 157 avg likes/post · Youtube: 3,392 avg views/post | Best reach: Youtube 3,392 avg views; best engagement: Youtube 178 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Toei Animation
MOOG
Vauxhall
Warner Music
Ampeg
Sonic
Live Nation
Oldsmobile
Sainsbury's
Mixcloud
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 108.71 | |
| Fred Perry | 41.16 | |
| Toei Animation | 36.43 | |
| MOOG | 26.14 | |
| Vauxhall | 24.71 | |
| Warner Music | 23.59 | |
| Ampeg | 23.03 | |
| Sonic | 21.76 | |
| Live Nation | 21.57 | |
| Oldsmobile | 16.63 | |
| Sainsbury's | 15.92 | |
| Mixcloud | 15.37 | |
| Amazon Music | 11.59 | |
| Buick | 11.26 | |
| Vivienne Westwood | 10.95 | |
| Ryanair | 9.93 | |
| Tate Modern | 9.92 | |
| Pro Tools | 9.51 | |
| Lush | 9.16 | |
| Life Is Strange | 8.63 | |
| Columbia Pictures | 8.31 | |
| Bandai Namco | 7.52 | |
| Dr. Martens | 7.25 | |
| BBC | 6.84 | |
| Ableton | 6.82 | |
| Pilsner Urquell | 6.74 | |
| Walgreens | 6.61 | |
| Emporium | 6.37 | |
| MTV | 6.27 | |
| Spotify Music | 6.18 | |
| RedBubble | 6.14 | |
| Warner Bros | 5.25 | |
| Guinness | 5.04 | |
| Jaguar | 5.03 | |
| Gundam | 4.97 | |
| Coors | 4.62 | |
| Fallout | 4.44 | |
| Tesco | 4.37 | |
| Nixon | 4.23 | |
| Summit Entertainment | 4.12 | |
| eBay | 4.02 | |
| Final Fantasy | 3.70 | |
| UberEATS | 3.65 | |
| Coachella | 3.19 | |
| Leica | 3.17 | |
| Star Wars | 3.16 | |
| Hot Wheels | 3.12 | |
| Cadbury | 3.00 | |
| Omega | 3.00 | |
| Carhartt | 2.94 |
Official Profiles
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LoginArtist: The Primitives
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-26 08:00 UTC | The Primitives | Cavern Club | Liverpool, United Kingdom | |
| 2026-02-27 04:00 UTC | The Primitives | Cavern | Exeter, United Kingdom |















