The Piano Guys Brand Affinity ranks highest Bonneville at 13.20% . Very Strong. Score DMDB 66.40% | Fanbase 57.43%

The Piano Guys — pop artist from US.

The Piano Guys, consisting of Jon Schmidt, Steven Sharp Nelson, Al van der Beek, and Paul Anderson, have spent over a decade together releasing music, music…

The Piano Guys

Recognizable

Country: US | Artist ID: 11e81bd2-bffa-f234-8970-a0369fe50396

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Genres

popbow popothersclassify

Influential: 66.40% Fanbase: 57.43% Trending: 70.89%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Bonneville • 13.20% • Very Strong

As of 2025-09-10

7,589,177

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.40% | Fanbase 57.43% | Trending 70.89% | CAREER STAGE: MAINSTREAM

Biography

The Piano Guys, consisting of Jon Schmidt, Steven Sharp Nelson, Al van der Beek, and Paul Anderson, have spent over a decade together releasing music, music videos, and touring globally. In celebration of their eleventh anniversary, they released two new albums, "Chill" and "Lullaby", aiming to provide relaxation and peace through instrumental versions of popular songs. The albums feature covers like "Stressed Out", "Sweet Child O' Mine", "Eye of the Tiger", and "You'll be in my Heart".

Known for their creative visuals and musical talent, The Piano Guys have achieved significant milestones during their career. The Utah quartet has performed on unique locations such as The Great Wall of China and Chichén-Itzá, as well as prestigious venues like Carnegie Hall and Sydney Opera House. With a focus on providing a unique musical experience, The Piano Guys continue to captivate audiences worldwide.

Report Date: 2025-09-10

The Piano Guys builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a male-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (23,521 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Bonneville, DreamWorks, Chick-fil-A point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Piano Guys score 0.03% — Low bucket.

Brand: BonnevilleBrand: DreamWorksBrand: Chick-fil-A

Followers:7,589,177

Engagements:2,015

Rate:0.0%

Posts:2,399

Avg Likes:1,984

Avg Comments:63

Avg Views:25,919

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,589,177 · Engagements 2,015 · Rate 0.0% Posts 2,399 · Views 25,919 · Avg Likes 1,984 · Avg Comments 63 · Avg Views 25,919	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 9% 45-64: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (24%) BRAZIL (14%) UNITED KINGDOM (4%) MEXICO (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (24%), BRAZIL (14%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,076 avg likes/post · Tiktok: 2,398 avg views/post · Youtube: 23,521 avg views/post	Best reach: Youtube 23,521 avg views; best engagement: Instagram 1,076 avg likes

Top Brand Affinities

Bonneville

Score: 13.20

DreamWorks

Score: 7.36

Chick-fil-A

Score: 5.82

Summit Entertainment

Score: 4.34

Costco

Score: 3.25

BBC

Score: 2.94

Star Wars

Score: 2.85

Pixar

Score: 2.81

Paramount Pictures

Score: 2.49

Lego

Score: 2.36

Snoopy And The Peanuts Gang

Score: 2.34

Busch

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
Bonneville		13.20
DreamWorks		7.36
Chick-fil-A		5.82
Summit Entertainment		4.34
Costco		3.25
BBC		2.94
Star Wars		2.85
Pixar		2.81
Paramount Pictures		2.49
Lego		2.36
Snoopy And The Peanuts Gang		2.34
Busch		2.28
LEGOLAND		2.07
HBO		1.98
Walt Disney		1.85
Universal		1.85
Transformers		1.83
Pokemon Go		1.81
Marvel Entertainment		1.81
The Olympic Games		1.72
Walmart		1.70
Target		1.65
Guinness		1.64
musical.ly		1.64
Warner Bros		1.62
League of Legends		1.62
Amazon		1.59
Nintendo		1.57
Spotify Music		1.54
Showtime		1.52
DC Entertainment		1.52
Bellagio		1.48
Marvel		1.46
Tesla Motors		1.43
Yamaha		1.41
Chipotle Mexican Grill		1.41
Activision Blizzard		1.39
Oakley		1.37
Bentley		1.36
Starbucks		1.35
Nikon		1.31
Pokemon		1.28
Sony		1.25
Microsoft		1.24
Netflix		1.24
Beats Electronics		1.24
Airbnb		1.23
Tiffany & Co		1.22
Pepsi		1.21
Adobe		1.20