The Parlor Mob

The Parlor Mob — pop artist from US.

The Asbury Park, New Jersey band —Mark Melicia [vocals], Paul Ritchie [guitar], Sam Bey [drums] and now joined by Gianni Scalise [bass] and Erik Rudic [guitar]…

Influence: 51.81% Fanbase: 28.15% Trending: 63.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 60.91% • Very Strong

As of 2025-09-09

7,980

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:04 UTC

Genres

popasbury park indierockmodern blues rockmodern hard rockrockhard rockalternativemodern alternative rockalternativeindie rock

Biography

The Asbury Park, New Jersey band —Mark Melicia [vocals], Paul Ritchie [guitar], Sam Bey [drums] and now joined by Gianni Scalise [bass] and Erik Rudic [guitar] synthesize raw and robust musicality with cinematic production on their forthcoming full-length debut for Britannia Row Recordings. Produced by label founder and GRAMMY® Award-winning powerhouse Malay [Frank Ocean, ZAYN], the group capitalize on an adventurous spirit and willingness to sonically push boundaries, while crafting ambitious arena-size anthems.
 
The record represents the culmination of a decade-long journey for the musicians. On that road, they released two fan favorite albums, ‘And You Were a Crow’ and ‘DOGS’ plus 2015’s independent ‘Cry Wolf’ EP, garnering praise from The New York Times. https://www.parlormob.com/

Top Brand Affinities

Report Date: 2025-09-09

The Parlor Mob indexes high with fans in the 25-34 range in UNITED STATES, CANADA, SPAIN. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,434 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, Live Nation, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Parlor Mob when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Parlor Mob score 3.28% — Very Strong bucket.

Brand: AmpegBrand: Live NationBrand: MOOG

Followers:7,980

Engagements:262

Rate:3.3%

Posts:168

Avg Likes:252

Avg Comments:17

Avg Views:3,434

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,980 · Engagements 262 · Rate 3.3% Posts 168 · Views 3,434 · Avg Likes 252 · Avg Comments 17 · Avg Views 3,434	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 38% 35-44: 13% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (24%) CANADA (9%) SPAIN (9%) BRAZIL (7%) GERMANY (7%)	Top regions: UNITED STATES (24%), CANADA (9%), SPAIN (9%)
Platform Engagement	Instagram: 195 avg likes/post · Youtube: 3,434 avg views/post	Best reach: Youtube 3,434 avg views; best engagement: Instagram 195 avg likes

Top Brand Affinities

Ampeg

Score: 60.91

Live Nation

Score: 38.26

MOOG

Score: 27.42

Akg

Score: 18.33

Pro Tools

Score: 16.84

Miller Lite

Score: 15.31

Sennheiser

Score: 13.62

Barstool Sports

Score: 13.50

Amazon Music

Score: 12.92

Paramount Pictures

Score: 9.73

Coors

Score: 9.57

Jameson

Score: 8.24

Brand	Category	Score
Ampeg		60.91
Live Nation		38.26
MOOG		27.42
Akg		18.33
Pro Tools		16.84
Miller Lite		15.31
Sennheiser		13.62
Barstool Sports		13.50
Amazon Music		12.92
Paramount Pictures		9.73
Coors		9.57
Jameson		8.24
United		8.24
Ableton		7.85
Free People		7.84
Spotify Music		7.45
NHL		7.14
Bud Light		6.29
iHeartRadio Music Awards		5.60
Taco Bell		5.60
Budweiser		5.52
Pilsner Urquell		5.34
Anthropologie		4.96
NBC		4.82
Urban Outfitters		4.78
MTV		4.68
Lollapalooza		4.64
Guinness		4.55
The Home Depot		4.48
Comedy Central		4.40
Coachella		4.38
Cadillac		4.28
ESPN		4.23
Kickstarter		4.12
SoundCloud		4.06
Margaritaville		4.04
Verizon		3.99
Oculus		3.98
Columbia Pictures		3.89
Showtime		3.77
Uber		3.75
Gillette		3.67
Harley-Davidson		3.65
Kodak		3.63
Polaroid		3.48
Jack Daniels		3.41
Billabong		3.32
Carhartt		3.30
Monster Beverage		3.24
NFL		3.22