The Paper Kites
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
438,918
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:51:18 UTC
Genres
Biography
With a decade of global touring under their hats, playing at iconic venues, The Paper Kites tug on the heartstrings like few other acts whenever they perform live, compelling audiences to feel every single note.
Their live reputation is only matched by the strength of their discography — one cannot thrive without the other. Perennial fan-favourite ‘Bloom’, off the Woodland EP, has been certified platinum in the Netherlands, Canada, Italy, Australia, and New Zealand, as well as in the US. The RIAA platinum certification saw them enter rarified air as one of the few Australian artists to receive such an honour. Closer to home, and At The Roadhouse was nominated for an ARIA Award in 2024 for Best Blues & Roots Album, while 2018’s On The Corner Where You Live was nominated for Best Adult Contemporary Album at the 2019 ARIA Awards.
The Paper Kites commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,388 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Sennheiser, Amazon Music, Pacific Northwest Wonderland points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 438,918 · Engagements 1,765 · Rate 0.4% Posts 2,059 · Views 3,771 · Avg Likes 1,737 · Avg Comments 41 · Avg Views 3,771 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (9%) INDIA (8%) INDONESIA (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (17%), BRAZIL (9%), INDIA (8%) |
| Platform Engagement | Instagram: 1,401 avg likes/post · Tiktok: 1,383 avg views/post · Youtube: 2,388 avg views/post | Best reach: Youtube 2,388 avg views; best engagement: Instagram 1,401 avg likes |
Top Brand Affinities
Sennheiser
Amazon Music
Pacific Northwest Wonderland
Bacardi
Ableton
Kmart
Sunnies Studios
Free People
Spotify Music
Polaroid
Jollibee
Showtime
| Brand | Category | Score |
|---|---|---|
| Sennheiser | 9.11 | |
| Amazon Music | 7.57 | |
| Pacific Northwest Wonderland | 5.38 | |
| Bacardi | 5.35 | |
| Ableton | 5.25 | |
| Kmart | 5.14 | |
| Sunnies Studios | 4.94 | |
| Free People | 4.73 | |
| Spotify Music | 4.65 | |
| Polaroid | 4.02 | |
| Jollibee | 3.69 | |
| Showtime | 3.67 | |
| Summit Entertainment | 3.46 | |
| Airbnb | 3.33 | |
| Lollapalooza | 3.31 | |
| Fujifilm | 3.29 | |
| Kodak | 3.09 | |
| Leica | 3.05 | |
| Budweiser | 3.02 | |
| Urban Outfitters | 3.01 | |
| A Game of Tones | 2.95 | |
| Coachella | 2.92 | |
| Lululemon Athletica | 2.76 | |
| Dr. Martens | 2.75 | |
| Geocaching | 2.72 | |
| SoundCloud | 2.72 | |
| NBC | 2.59 | |
| Target | 2.51 | |
| Paramount Pictures | 2.51 | |
| Philips | 2.40 | |
| ASOS | 2.40 | |
| Lush | 2.37 | |
| Guinness | 2.24 | |
| Aperol | 2.20 | |
| National Geographic | 1.88 | |
| HBO | 1.87 | |
| The Olympic Games | 1.86 | |
| Pixar | 1.83 | |
| UNIQLO | 1.81 | |
| Chrysler | 1.76 | |
| Vans | 1.75 | |
| New Balance | 1.59 | |
| GoPro | 1.54 | |
| Converse | 1.53 | |
| Netflix | 1.52 | |
| Warner Bros | 1.52 | |
| McLaren | 1.50 | |
| H&M | 1.49 | |
| Sony | 1.48 | |
| Nikon | 1.48 |
Official Profiles
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LoginArtist: The Paper Kites
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 7,263,253
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
6,796,798 | 93.58% |
| [+] |
Pandora |
466,455 | 6.42% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-18 03:00 UTC | The Paper Kites | Limelight 1 | Belfast, United Kingdom | |
| 2026-02-18 03:00 UTC | The Paper Kites, Bess Atwell | Limelight | Belfast, United Kingdom | |
| 2026-02-19 03:00 UTC | The Paper Kites, Bess Atwell | 3Olympia Theatre | Dublin, Ireland | |
| 2026-02-20 03:00 UTC | Big Special | SWG3 | Glasgow, United Kingdom | |
| 2026-02-20 03:00 UTC | The Paper Kites | Galvanizers Yard, SWG3 | Glasgow, United Kingdom | |
| 2026-02-21 03:00 UTC | The Paper Kites, Bess Atwell | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2026-02-22 03:00 UTC | The Paper Kites, Bess Atwell | Stylus | Leeds, United Kingdom | |
| 2026-02-22 03:00 UTC | The Paper Kites | Leeds University Stylus | Leeds, United Kingdom | |
| 2026-02-24 03:00 UTC | The Paper Kites, Bess Atwell | Electric Bristol | Bristol, United Kingdom | |
| 2026-02-24 03:00 UTC | The Paper Kites, Bess Atwell | SWX | Bristol, United Kingdom | |
| 2026-02-25 03:00 UTC | The Paper Kites | Roundhouse | London, United Kingdom | |
| 2026-02-25 03:00 UTC | The Paper Kites, Bess Atwell | Roundhouse | London, United Kingdom | |
| 2026-02-27 04:00 UTC | The Paper Kites, Bess Atwell | Le Trianon | Paris, France | |
| 2026-02-28 03:00 UTC | Coach Party | Ancienne Belgique | Brussels, Belgium | |
| 2026-03-01 03:00 UTC | The Paper Kites, Bess Atwell | Poppodium 013 | Tilburg, Netherlands | |
| 2026-03-02 03:00 UTC | The Paper Kites, Bess Atwell | Melkweg | Amsterdam, Netherlands | |
| 2026-03-04 03:00 UTC | The Paper Kites, Bess Atwell, If You Go There, I Hope You Find It | Muffathalle | Munich, Germany | |
| 2026-03-05 03:00 UTC | The Paper Kites, Bess Atwell | Metropol | Berlin, Germany | |
| 2026-03-06 03:00 UTC | The Paper Kites, Bess Atwell | Fabrik | Hamburg, Germany | |
| 2026-03-07 03:00 UTC | The Paper Kites, Bess Atwell | Vega | Copenhagen, Denmark | |
| 2026-03-08 03:00 UTC | The Paper Kites, Rockefeller Scene | Rockefeller | Oslo, Norway | |
| 2026-03-08 03:00 UTC | The Paper Kites, Bess Atwell | Rockefeller Music Hall | Oslo, Norway |
