The Pack A.D.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
15,230
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:12 UTC
Genres
Biography
The Pack A.D. was formed by drummer Maya Miller and vocalist/guitarist Becky Black, both of whom grew up in Vancouver's Downtown Eastside neighborhood. Black, who began playing guitar at the age of 13, met novice drummer Miller, who was working in the film industry, through mutual friends. They started writing songs together and began playing out in 2006, and soon built a buzz in their hometown for the power of their live shows. The Pack A.D. signed with respected Canadian indie label Mint Records in 2007 and released their debut album, Tintype, the following January. Funeral Mixtape, the duo's second offering, was issued eight months later, and the group toured heavily in support of both releases.
After returning to Vancouver, the bandmembers holed up at Hive Studios in their hometown and began tinkering with new sounds. Although still steeped in the blues, the Pack A.D. found themselves drawn to punk and garage rock, both of which steered the sound of 2010's We Kill Computers in a slightly different direction. After 2011's Unpersons, the Pack A.D. took a break from recording, and struck a new recording deal with Nettwerk Productions.
For their first Nettwerk release, they recorded sessions in 2013 at Hive Studios, as well as Ghetto Recorders in Detroit, with producer Jim Diamond mixing the final product. The album, Do Not Engage, was released in early 2014. In May 2015, the Pack A.D. issued a four-song EP, Meta Animal, which proved to be their last project for Nettwerk.
In 2016, the duo struck a new record deal with Cadence Music Group and, after teasing with the hard-rocking single "So What," released their sixth studio LP, Positive Thinking, in November of that year. Just 11 months later, in October 2017, the Pack A.D. were back in the saddle with 2017's Dollhouse, which they supported with a tour of Canada and the American Midwest. In April 2020, the Pack A.D. released It Was Fun While It Lasted; in the press materials for the record, the duo stated that it would be their final album. The musicians insisted they were not breaking up the act, though they were done with extended touring. ~ Andrew Leahey & Mark Deming, Rovi
The Pack A.D. resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, MEXICO. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (18,817 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Ampeg, Live Nation, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,230 · Engagements 727 · Rate 4.8% Posts 1,716 · Views 18,817 · Avg Likes 673 · Avg Comments 59 · Avg Views 18,817 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 36% 35-44: 15% 45-64: 10% |
Largest: 18-24 (36%); next: 25-34 (36%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (35%) CANADA (26%) MEXICO (6%) UNITED KINGDOM (5%) FRANCE (4%) |
Top regions: UNITED STATES (35%), CANADA (26%), MEXICO (6%) |
| Platform Engagement | Instagram: 180 avg likes/post · Youtube: 18,817 avg views/post | Best reach: Youtube 18,817 avg views; best engagement: Youtube 493 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Scotiabank
Akg
Sennheiser
Air Canada
Amazon Music
Pro Tools
Pilsner Urquell
Pacific Northwest Wonderland
Tim Hortons
| Brand | Category | Score |
|---|---|---|
| Ampeg | 54.67 | |
| Live Nation | 53.30 | |
| MOOG | 29.82 | |
| Scotiabank | 28.95 | |
| Akg | 14.47 | |
| Sennheiser | 13.62 | |
| Air Canada | 12.78 | |
| Amazon Music | 11.67 | |
| Pro Tools | 10.27 | |
| Pilsner Urquell | 9.45 | |
| Pacific Northwest Wonderland | 9.32 | |
| Tim Hortons | 7.82 | |
| Spotify Music | 7.37 | |
| NHL | 7.27 | |
| Paramount Pictures | 7.08 | |
| Nixon | 6.62 | |
| Budweiser | 6.28 | |
| Kickstarter | 6.18 | |
| Ableton | 6.13 | |
| Showtime | 5.98 | |
| Coors | 5.38 | |
| Columbia Pictures | 5.23 | |
| iHeartRadio Music Awards | 5.15 | |
| NBC | 4.08 | |
| Pfizer | 3.92 | |
| Fallout | 3.64 | |
| Emporium | 3.58 | |
| Polaroid | 3.51 | |
| MTV | 3.45 | |
| Cadillac | 3.42 | |
| Dr. Martens | 3.35 | |
| Campari | 3.34 | |
| Guinness | 3.01 | |
| Kodak | 3.00 | |
| SoundCloud | 2.96 | |
| Tinder | 2.93 | |
| WWE | 2.90 | |
| Lululemon Athletica | 2.84 | |
| Comedy Central | 2.83 | |
| Chipotle Mexican Grill | 2.77 | |
| A Game of Tones | 2.75 | |
| Coachella | 2.69 | |
| Star Wars | 2.66 | |
| Lush | 2.64 | |
| Costco | 2.57 | |
| Baileys | 2.56 | |
| AMC | 2.50 | |
| Airbnb | 2.47 | |
| Nintendo | 2.46 | |
| Jaguar | 2.42 |
Official Profiles
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Total Streams (2025-09-11)
Total: 117,899
| PLATFORM | TOTAL | % | |
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100,954 | 85.63% |
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16,945 | 14.37% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















