The Overtones

The Overtones — pop artist from GB.

Since bursting onto the UK music scene over ten years ago, The Overtones have racked up multi-platinum record sales, released 7 studio albums, sold out tours…

Influence: 49.51% Fanbase: 25.12% Trending: 61.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Quiz Clothing • 85.89% • Very Strong

As of 2025-09-08

99,036

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:02 UTC

Genres

poppopboy bandmainstream pop

Biography

Since bursting onto the UK music scene over ten years ago, The Overtones have racked up multi-platinum record sales, released 7 studio albums, sold out tours across the nation, and performed for Her Majesty The Queen - firmly establishing them as one of UK’s most prolific live acts.
Previously headlining some of the most prestigious venues including The London Palladium and The Royal Albert Hall - and achieving standout performances at Buckingham Palace for the Queen’s Diamond Jubilee and singing to one million people at the Brandenburg Gate in Berlin - The Overtones will set out on their biggest tour yet, in 2023, when they embark on the aptly named Good Times Tour!

Mark, Darren, Jay and Mike have mastered the perfect mix of originality with classic nostalgia, and combined with their charm and perfectly-timed dance moves - and of course their perfectly-pitched harmonies - their effortless performances and style have helped deliver their sell out successes across the globe.

Top Brand Affinities

Report Date: 2025-09-08

The Overtones reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,631 avg views per post); Instagram layers on depth and replies. The audience sits near Quiz Clothing, ITV, ASDA, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Overtones score 0.30% — Low bucket.

Brand: Quiz ClothingBrand: ITVBrand: ASDA

Followers:99,036

Engagements:295

Rate:0.3%

Posts:675

Avg Likes:286

Avg Comments:25

Avg Views:2,631

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 99,036 · Engagements 295 · Rate 0.3% Posts 675 · Views 2,631 · Avg Likes 286 · Avg Comments 25 · Avg Views 2,631	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 29% 35-44: 11% 45-64: 7%	Largest: 18-24 (48%); next: 25-34 (29%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (20%) BRAZIL (8%) GERMANY (7%) MEXICO (3%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (20%), BRAZIL (8%)
Platform Engagement	Instagram: 203 avg likes/post · Youtube: 2,631 avg views/post	Best reach: Youtube 2,631 avg views; best engagement: Instagram 203 avg likes

Top Brand Affinities

Quiz Clothing

Score: 85.89

ITV

Score: 45.06

ASDA

Score: 30.03

Virgin Atlantic

Score: 28.33

Sweaty Betty

Score: 26.36

Victoria Beckham

Score: 25.70

Marks & Spencer

Score: 23.61

Costa Coffee

Score: 22.49

River Island

Score: 21.27

Sainsbury's

Score: 19.89

Score: 19.38

Morrisons

Score: 18.85

Brand	Category	Score
Quiz Clothing		85.89
ITV		45.06
ASDA		30.03
Virgin Atlantic		28.33
Sweaty Betty		26.36
Victoria Beckham		25.70
Marks & Spencer		23.61
Costa Coffee		22.49
River Island		21.27
Sainsbury's		19.89
Next		19.38
Morrisons		18.85
Ted Baker		18.09
British Airways		17.21
TUI		15.63
Beefeater		14.79
Easyjet		14.53
boohoo		13.70
All Saints		13.62
Waitrose		13.59
Primark		13.55
Cadbury		12.77
Eurostar		12.74
Selfridges		12.31
ALDI		11.89
TUI Group		11.62
Newdress		9.67
Vauxhall		9.60
Tesco		9.35
Barbour		9.33
Amazon Music		9.24
MISSGUIDED		8.90
Lush		8.57
Harrods		7.65
ASOS		7.32
BBC		7.11
Baileys		7.04
T.G.I. Friday's		6.83
Lindt		6.41
Ryanair		5.79
Clarks		5.70
Vivienne Westwood		5.59
Topshop		5.40
Guinness		5.30
Haribo		4.93
Showtime		4.65
Jimmy Choo		4.64
Martini		4.46
LEGOLAND		4.27
Hilton		4.23

Official Profiles

Artist: The Overtones

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Overtones today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-11 03:00 UTC	The Overtones	MAST Mayflower Studios	Southampton, United Kingdom	mayflower.org.uk
2025-12-31 03:00 UTC	The Overtones	The Engine Shed	Lincoln, United Kingdom	songkick.com songkick.com