The Orwells

The Orwells — pop artist from US.

The Orwells formed in 2009 while they were attending high school in Elmhurst, Illinois. Cousins Mario Cuomo (vocals) and Dominic Corso (guitar) teamed up with…

Influence: 55.91% Fanbase: 39.44% Trending: 64.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.94% • Very Strong

As of 2025-09-21

51,242

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-08 04:24:40 UTC

Genres

popindie psych-popindie poprockindie garage rockpunk rockgarage rockalternativealternative

Biography

The Orwells formed in 2009 while they were attending high school in Elmhurst, Illinois. Cousins Mario Cuomo (vocals) and Dominic Corso (guitar) teamed up with brothers Grant (bass) and Henry Brinner (drums), alongside their friend Matt O'Keefe (guitar), and started making music together. Along with hitting the books and skating, the Orwells started recording their raucous indie rock songs. In 2011, they signed to L.A.-based blogger Justin Gage's Autumn Tone record label after they sent him a link to one of their videos with hopes it would lead to being featured on his website. The combination of their raw youth and rasping melodies on single "Mallrats (La La La)" was picked up by bloggers and the band's debut album, Remember When, followed in 2012.  
Their frenetic live performances brought interest from a host of major labels, but they eventually signed to Atlantic Records and headed to the studio with producer Jim Abbiss (Arctic Monkeys, Kasabian) to work on new material. The following year they toured North America with Arctic Monkeys and made a memorable appearance on Late Show with David Letterman. Their sophomore effort, Disgraceland, was released in 2014 and reached number 69 on the Billboard album chart. Terrible Human Beings was released by Atlantic at the beginning of 2017.

Top Brand Affinities

Report Date: 2025-09-21

The Orwells is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (48,888 avg views per post); Youtube builds the community layer. Affinity data highlights Live Nation, Ampeg, Miller Lite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Orwells score 1.78% — Moderate bucket.

Brand: Live NationBrand: AmpegBrand: Miller Lite

Followers:51,242

Engagements:912

Rate:1.8%

Posts:63

Avg Likes:879

Avg Comments:53

Avg Views:48,888

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,242 · Engagements 912 · Rate 1.8% Posts 63 · Views 48,888 · Avg Likes 879 · Avg Comments 53 · Avg Views 48,888	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 9% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (35%) BRAZIL (7%) MEXICO (6%) UNITED KINGDOM (6%) CANADA (5%)	Top regions: UNITED STATES (35%), BRAZIL (7%), MEXICO (6%)
Platform Engagement	Instagram: 352 avg likes/post · Youtube: 48,888 avg views/post	Best reach: Youtube 48,888 avg views; best engagement: Youtube 527 avg likes

Top Brand Affinities

Live Nation

Score: 24.94

Ampeg

Score: 22.81

Miller Lite

Score: 14.54

Lollapalooza

Score: 11.59

Coors

Score: 7.95

Coachella

Score: 6.70

Walgreens

Score: 5.96

Taco Bell

Score: 5.82

Spotify Music

Score: 5.49

Dr. Martens

Score: 4.88

Margaritaville

Score: 4.88

Emporium

Score: 4.88

Brand	Category	Score
Live Nation		24.94
Ampeg		22.81
Miller Lite		14.54
Lollapalooza		11.59
Coors		7.95
Coachella		6.70
Walgreens		5.96
Taco Bell		5.82
Spotify Music		5.49
Dr. Martens		4.88
Margaritaville		4.88
Emporium		4.88
Kodak		4.85
SoundCloud		4.71
Bud Light		4.59
Polaroid		4.51
Budweiser		4.40
Paramount Pictures		4.30
Ableton		4.25
Fallout		4.12
Heinz		4.01
Cadillac		3.83
NHL		3.78
Verizon		3.66
Showtime		3.63
Vans		3.62
Tinder		3.59
Columbia Pictures		3.31
Nickelodeon		3.25
Gatorade		3.12
Fujifilm		3.10
Carhartt		3.03
Urban Outfitters		3.02
Chrysler		2.94
Comedy Central		2.81
Busch		2.77
Guinness		2.69
Sunnies Studios		2.57
Chipotle Mexican Grill		2.36
Pepsi		2.35
MTV		2.26
Jaguar		2.17
Jack Daniels		2.16
Pokemon Go		2.03
Nintendo		2.02
Warner Bros		2.01
Airbnb		2.01
Walmart		1.99
Star Wars		1.96
BBC		1.95