The Orielles

The Orielles — pop artist from GB.

Post- Disco Punk Defiant in the face of existential dread, The Orielles were always going to approach their second album with nothing but stellar levels of…

Influence: 49.24% Fanbase: 23.04% Trending: 62.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 42.85% • Very Strong

As of 2025-09-09

23,791

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:44:59 UTC

Genres

popchamber psychrockgarage psychrockalternativealternativebubblegrungeindie rockeuropeanwest yorkshire indie

Biography

Post- Disco Punk

Defiant in the face of existential dread, The Orielles were always going to approach their second album with nothing but stellar levels of intent. Disco Volador sees the 4-piece push their sonic horizon to its outer limits as astral travellers, hitching a ride on the melodic skyway to evade the space-time continuum through a sharp collection of progressive strato-pop symphonies.

Top Brand Affinities

Report Date: 2025-09-09

The Orielles stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, FRANCE. The profile is heavily male (74%), and content lands hardest on Youtube, where posts average 2,657 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fred Perry, Mixcloud, Ampeg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Orielles a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Orielles score 1.87% — Moderate bucket.

Brand: Fred PerryBrand: MixcloudBrand: Ampeg

Followers:23,791

Engagements:444

Rate:1.9%

Posts:899

Avg Likes:440

Avg Comments:9

Avg Views:3,081

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,791 · Engagements 444 · Rate 1.9% Posts 899 · Views 3,081 · Avg Likes 440 · Avg Comments 9 · Avg Views 3,081	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 16% 45-64: 10%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (44%) UNITED STATES (13%) FRANCE (4%) JAPAN (3%) CANADA (3%)	Top regions: UNITED KINGDOM (44%), UNITED STATES (13%), FRANCE (4%)
Platform Engagement	Instagram: 350 avg likes/post · Tiktok: 424 avg views/post · Youtube: 2,657 avg views/post	Best reach: Youtube 2,657 avg views; best engagement: Instagram 350 avg likes

Top Brand Affinities

Fred Perry

Score: 42.85

Mixcloud

Score: 38.98

Ampeg

Score: 24.34

MOOG

Score: 19.50

Morrisons

Score: 14.54

Akg

Score: 14.16

Tate Modern

Score: 13.16

Dr. Martens

Score: 10.56

Sainsbury's

Score: 10.46

Depop

Score: 10.10

Tesco

Score: 9.04

Spotify Music

Score: 8.84

Brand	Category	Score
Fred Perry		42.85
Mixcloud		38.98
Ampeg		24.34
MOOG		19.50
Morrisons		14.54
Akg		14.16
Tate Modern		13.16
Dr. Martens		10.56
Sainsbury's		10.46
Depop		10.10
Tesco		9.04
Spotify Music		8.84
Pro Tools		8.28
Selfridges		8.25
Vauxhall		8.12
Guinness		7.51
Amazon Music		7.20
Carlsberg		6.92
Kodak		6.68
Ableton		6.64
BBC		6.58
Marks & Spencer		6.50
SoundCloud		6.14
Vivienne Westwood		5.96
Clarks		5.21
Polaroid		4.85
ALDI		4.54
Urban Outfitters		4.53
Topshop		4.32
Showtime		4.30
Aperol		4.22
Pilsner Urquell		4.19
ASOS		3.73
Kickstarter		3.68
Emporium		3.65
Olympus		3.39
Primark		3.35
Lush		3.21
Sunnies Studios		3.14
Tinder		3.03
Columbia Pictures		3.01
Stüssy		2.81
Fujifilm		2.78
Lollapalooza		2.54
Coachella		2.49
Carhartt		2.41
Baileys		2.29
Warner Bros		2.13
Beats Electronics		2.02
Paramount Pictures		2.01