The Omnific
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
73,628
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:24 UTC
Genres
Biography
On June 7 2024, The Omnific return with their sophomore opus, 'The Law Of Augmenting Returns' (Wild Thing Records), an audacious and magnificent triumph. 'The Law Of Augmenting Returns' explores the notion that the more you invest in your artistry, the greater the rewards. This powerful trinity of bass and drums has fulfilled this prophecy, pushing their creative boundaries to unprecedented heights.
Their 2021 debut record 'Escapades' (Wild Thing Records) achieved significant acclaim, landing #3 on the Australian AIR Independent Album Charts and receiving extensive coverage from press outlets such as Metal Hammer (UK), Guitar World (UK), Bass Player (UK), and Bass Magazine (US), with PROG Magazine (UK) declaring “a veritable masterclass in the art of the bass player”.
The Omnific’s live show, full of swagger, showmanship, and stellar technical performances, has left a lasting impression on audiences worldwide. The Music (AU) put it simply, “The Omnific never cease to entice, excite and amaze”.
With their musical craft truly unique and a live show unlike any other, The Omnific stands tall as the world’s most prominent bass driven instrumental rock act.
The Omnific maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, INDIA. The audience leans heavily male (93%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,867 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Impericon, Pro Tools makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 73,628 · Engagements 1,028 · Rate 1.4% Posts 1,599 · Views 5,569 · Avg Likes 993 · Avg Comments 34 · Avg Views 5,569 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 36% 35-44: 12% 45-64: 4% |
Largest: 25-34 (46%); next: 18-24 (36%) |
| Gender Split |
Female: 7% Male: 93% Non-binary/Other: 0% |
Skews male (93%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (9%) INDIA (5%) INDONESIA (5%) CANADA (4%) |
Top regions: UNITED STATES (23%), BRAZIL (9%), INDIA (5%) |
| Platform Engagement | Instagram: 574 avg likes/post · Tiktok: 1,702 avg views/post · Youtube: 3,867 avg views/post | Best reach: Youtube 3,867 avg views; best engagement: Instagram 574 avg likes |
Top Brand Affinities
Ampeg
Impericon
Pro Tools
Akg
Sennheiser
MOOG
Ableton
Akai
Bloodborne
Amazon Music
DC Shoes
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 240.14 | |
| Impericon | 58.17 | |
| Pro Tools | 30.81 | |
| Akg | 27.54 | |
| Sennheiser | 25.10 | |
| MOOG | 24.67 | |
| Ableton | 22.38 | |
| Akai | 21.36 | |
| Bloodborne | 12.66 | |
| Amazon Music | 11.50 | |
| DC Shoes | 9.09 | |
| Spotify Music | 7.98 | |
| Final Fantasy | 6.95 | |
| Mortal Kombat | 6.39 | |
| RAZER | 5.86 | |
| Gundam | 5.79 | |
| Capcom | 5.73 | |
| Sega | 5.65 | |
| Fallout | 5.64 | |
| God of War | 5.32 | |
| Yamaha | 5.20 | |
| Power Rangers | 4.99 | |
| Beats Electronics | 4.91 | |
| Bethesda Softworks | 4.89 | |
| Omega | 4.54 | |
| SoundCloud | 4.37 | |
| The Witcher | 4.28 | |
| Nintendo | 3.88 | |
| Bacardi | 3.47 | |
| Star Wars | 3.40 | |
| Jack Daniels | 3.34 | |
| Monster Beverage | 3.32 | |
| ASUS | 3.29 | |
| Comedy Central | 3.11 | |
| Nickelodeon | 2.94 | |
| NBC | 2.78 | |
| musical.ly | 2.72 | |
| Vans | 2.60 | |
| Pokemon Go | 2.57 | |
| Sony | 2.53 | |
| NHL | 2.44 | |
| Hot Wheels | 2.44 | |
| Activision Blizzard | 2.42 | |
| PlayStation | 2.42 | |
| Carhartt | 2.36 | |
| Xbox | 2.32 | |
| AMC | 2.29 | |
| Warner Bros | 2.27 | |
| Pokemon | 2.16 | |
| Ubisoft | 2.16 |
Official Profiles
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LoginArtist: The Omnific
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Omnific, Seas of Titan, Vanishing Point, Terrestrial | Stay Gold | Melbourne, Australia |
