The Octopus Project
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
7,982
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 12:28:44 UTC
Genres
Biography
The Octopus Project came together in the late '90s. Their music caught the ears of the folks at Peek-a-boo Records in 2001, and the band released their first album on that label, Identification Parade, one year later. Their second album, One Ten Hundred Thousand Million, followed in 2004, and the Octopus Project went on to tour heavily over the course of the next year, appearing at festivals like Noise Pop, Wall of Sound, and SXSW, where the trio snagged the title of Best Experimental Band. The Octopus Project managed to make their way back into the studio amid all this touring, teaming up with Black Moth Super Rainbow for their third release, 2006's The House of Apples and Eyeballs. Also that year, unbeknownst to the band, they were nominated and won a slot at the Coachella festival as a result of a MySpace contest. Buzz like this grew the band's minions significantly and 2007's Hello, Avalanche was one of their best-received works yet.
They proceeded to tour tirelessly, supporting acts as divergent as Devo, And You Will Know Us by the Trail of Dead, and Aesop Rock. The band followed the commercial success of Hello, Avalanche with 2010's more ambitious Hexadecagon and returned in 2013 with the pop-friendly Fever Forms, which featured fourth member Ryan Figg. The group's soundtrack for independent film Kumiko, The Treasure Hunter was released in 2015. Lauren Gurgiolo (Okkervil River) replaced Figg, and the Octopus Project released their sixth proper album, Memory Mirror, in 2017. In January 2018, the Octopus Project released an expanded vinyl edition of Hello, Avalanche featuring a set of unreleased demos and the 2009 EP Golden Beds. ~ Paul Simpson, Rovi
The Octopus Project resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, SPAIN, CANADA. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (173 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ampeg, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,982 · Engagements 173 · Rate 2.2% Posts 893 · Views 0 · Avg Likes 173 · Avg Comments 5 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 30% 18-24: 14% 45-64: 11% |
Largest: 25-34 (43%); next: 35-44 (30%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (84%) SPAIN (2%) CANADA (2%) UNITED KINGDOM (2%) MEXICO (2%) |
Top regions: UNITED STATES (84%), SPAIN (2%), CANADA (2%) |
| Platform Engagement | Instagram: 173 avg likes/post | best engagement: Instagram 173 avg likes |
Top Brand Affinities
MOOG
Ampeg
Ableton
Akai
Pro Tools
Paramount Pictures
Mixcloud
Sennheiser
Amazon Music
Kickstarter
Arduino
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 107.51 | |
| Ampeg | 52.90 | |
| Ableton | 26.45 | |
| Akai | 19.40 | |
| Pro Tools | 14.76 | |
| Paramount Pictures | 13.93 | |
| Mixcloud | 13.18 | |
| Sennheiser | 11.04 | |
| Amazon Music | 11.04 | |
| Kickstarter | 9.95 | |
| Arduino | 8.15 | |
| Spotify Music | 7.99 | |
| Pioneer | 6.36 | |
| SoundCloud | 5.93 | |
| Volcom | 5.66 | |
| Bud Light | 5.26 | |
| Jameson | 5.11 | |
| Verizon | 4.91 | |
| Coors | 4.90 | |
| Kroger | 4.81 | |
| Beats Electronics | 4.66 | |
| Polaroid | 4.59 | |
| Comedy Central | 4.46 | |
| Lollapalooza | 4.39 | |
| Columbia Pictures | 4.38 | |
| Taco Bell | 4.35 | |
| Oculus | 4.33 | |
| Nixon | 4.32 | |
| Coachella | 4.09 | |
| Airbnb | 3.93 | |
| Kodak | 3.92 | |
| Warner Bros | 3.65 | |
| Tinder | 3.54 | |
| Summit Entertainment | 3.53 | |
| Emporium | 3.51 | |
| Nickelodeon | 3.42 | |
| Prismacolor | 3.41 | |
| Pfizer | 3.40 | |
| Showtime | 3.33 | |
| Fujifilm | 3.32 | |
| Nintendo | 3.29 | |
| MTV | 3.26 | |
| Leica | 3.23 | |
| Cadillac | 3.17 | |
| Gundam | 2.96 | |
| Panasonic | 2.80 | |
| Transformers | 2.79 | |
| Adobe | 2.72 | |
| NBC | 2.60 | |
| WWE | 2.46 |
Official Profiles
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LoginArtist: The Octopus Project
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
