The Oak Ridge Boys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
127,878
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:39:27 UTC
Genres
Biography
Numerous personnel shifts ensued over the next few years, particularly in 1949, when the entire group split from Fowler; at that point, he hired a completely different band, the Bob Weber-led Calvary Quartet, to assume the Oak Ridge name. With a core of Fowler and Weber, plus a revolving-door cast of supporting vocalists, the group became one of the top draws on the Southern gospel circuit, continuing up to the end of 1956. At that point, Fowler disbanded the quartet and sold the name to group member Smitty Gatlin, who organized a new lineup in early 1957. In 1961, Gatlin changed their name to the Oak Ridge Boys, made them a full-time professional act, and started to modernize their sound on record with fuller arrangements and elements of country and folk. Future mainstay William Lee Golden joined as the group's baritone vocalist in 1964, and when Gatlin retired to become a full-time minister two years later, the group, acting on Golden's recommendation, hired ex-Southernairs singer Duane Allen as his replacement on lead vocals.
With bass singer Noel Fox and tenor singer Willie Wynn, the Oak Ridge Boys continued to broaden their appeal by adapting their sound to the times, adding a drummer to their backing band and incorporating bits of pop and even rock into their country gospel style. As a result, they grew into one of the most popular gospel acts of the late '60s, despite purist criticism over their secular influences and increasingly long-haired image. They even won their first Grammy in 1970 for "Talk About the Good Times." Fox and Wynn were replaced by Richard Sterban (ex-Keystone Quartet) and Philadelphia native Joe Bonsall in 1972 and 1973, respectively, and this lineup would remain intact for the next decade-and-a-half. In 1973, they recorded a single with Johnny Cash and the Carter Family called "Praise the Lord and Pass the Soup," which brought them their first appearance on the country charts. In 1975, they opened a series of tour dates for Roy Clark, whose manager was highly impressed and encouraged them to try their hands at secular country.
The Oak Ridge Boys signed with Columbia later that year but found the initial transition a rough one: they split their time between country and gospel, and without a strong identity their sales dropped. The resulting financial problems nearly forced them to disband, and a discouraged Columbia gave up on them after the 1976 single, "Family Reunion," barely charted, even though labelmate Paul Simon had tapped them to sing backup on his hit "Slip Slidin' Away." Fortunately, they got another chance with MCA and scored a breakout Top Five hit in 1977 with "Y'all Come Back Saloon," the title song from their label debut. The follow-up, "You're the One," reached number two, and their next album, 1978's Room Service, gave them their first number one hit in "I'll Be True to You" as well as two more Top Five hits in "Cryin' Again" and "Come on In."
Thus established as country hitmakers, the Oak Ridge Boys embarked on a run of chart success that would last through the '80s. Golden stopped cutting his hair and beard altogether, giving the group a hugely recognizable visual signature, as well. They hit number one again in 1980 with "Trying to Love Two Women," but it was the following year that would make them a genuine phenomenon. Their recording of "Elvira," an obscure, doo wop-style novelty song from the '60s, became a major, Grammy-winning crossover smash. Not only did it hit number one on the country charts, but its infectious "oom-pop-a-mow-mow" bass vocal hook boosted it into the Top Five on the pop charts. Its accompanying album, Fancy Free, became their first to top the country charts, not to mention their biggest seller to date. The title cut of their chart-topping 1982 follow-up, Bobbie Sue, also went number one country and nearly made the pop Top Ten as well. American Made's title track also topped the charts in 1983, as did its follow-up, "Love Song." In early 1984, Deliver became their third number one country album and landed two more number one singles that year with "Everyday" and "I Guess It Never Hurts to Hurt Sometimes." 1985 brought three number ones: "Little Things," "Make My Life with You," and "Touch a Hand, Make a Friend."
The Oak Ridge Boys' sales began to slow a bit in the latter half of the '80s, but they still produced big hits with regularity. They hit number one in 1987 ("It Takes a Little Rain," "This Crazy Love"), 1988 ("Gonna Take a Lot of River"), and 1990 ("No Matter How High"), giving them a total of 16 career country chart-toppers (and 29 Top Ten hits). However, by that point, the group's longtime lineup had split -- Golden, whose mountain-man appearance was increasingly supported by his rugged lifestyle, was given the boot in 1987 in an attempt to remake the group's image. He was replaced by longtime backing-band guitarist Steve Sanders and sued his former bandmates, eventually settling out of court. In 1991, the Oak Ridge Boys parted ways with MCA and signed with RCA, but after just two albums, it was apparent that their commercial prime had passed, and the relationship ended. The group returned to traditional-style country gospel on occasion during the '90s and continued to tour.
Meanwhile, Sanders' marital problems worsened, causing him to leave the group in late 1995; Golden and the other members resolved their differences, and he returned at their New Year's Eve show that year; they still performed often, notably in Branson, Missouri. Sadly, Sanders shot and killed himself in 1998. Fox, who moved on to run the group's publishing arm and later became a high-ranking music executive, passed away in April 2003. The group, with its classic '70s lineup of Sterban, Bonsall, Golden, and Allen, released a new studio album, The Boys Are Back, which featured re-imagined versions of songs by John Lee Hooker, Neil Young, and the White Stripes, in 2009. After this, the Oak Ridge Boys focused on recording spiritual albums for Gaither Music Group, but would continue to perform secular shows, including one for a 40th anniversary celebration in 2013. The Oak Ridge Boys were inducted into the Country Music Hall of Fame in 2015. Early 2018 saw the release of the single "Brand New Star" ahead of the arrival of the Dave Cobb-produced full-length 17th Avenue Revival, which dropped later that March. ~ Steve Huey & Steve Leggett
The Oak Ridge Boys maintains consistent pull among 45-64 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 34,668 avg views per post; Youtube functions as the community touchpoint. Affinity with Ariat, Kenworth, Dr Pepper makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 127,878 · Engagements 1,484 · Rate 1.2% Posts 1,578 · Views 34,668 · Avg Likes 1,420 · Avg Comments 71 · Avg Views 34,668 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 35% 25-34: 23% 35-44: 23% 18-24: 17% |
Largest: 45-64 (35%); next: 25-34 (23%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (79%) CANADA (4%) BRAZIL (3%) INDIA (2%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (79%), CANADA (4%), BRAZIL (3%) |
| Platform Engagement | Instagram: 566 avg likes/post · Youtube: 34,668 avg views/post | Best reach: Youtube 34,668 avg views; best engagement: Youtube 854 avg likes |
Top Brand Affinities
Ariat
Kenworth
Dr Pepper
Amazon Music
NBC
Kroger
Lowe's
Delta
FOX
Margaritaville
Bud Light
Houston Livestock Show and Rodeo
| Brand | Category | Score |
|---|---|---|
| Ariat | 25.72 | |
| Kenworth | 14.17 | |
| Dr Pepper | 12.63 | |
| Amazon Music | 12.26 | |
| NBC | 12.00 | |
| Kroger | 11.18 | |
| Lowe's | 11.03 | |
| Delta | 10.79 | |
| FOX | 9.96 | |
| Margaritaville | 9.16 | |
| Bud Light | 8.35 | |
| Houston Livestock Show and Rodeo | 8.18 | |
| Publix | 8.12 | |
| iHeartRadio Music Awards | 7.63 | |
| Chick-fil-A | 6.43 | |
| Busch | 5.90 | |
| MamaBear | 5.84 | |
| Walmart | 5.75 | |
| Coors | 5.74 | |
| Carhartt | 5.49 | |
| Cadillac | 5.24 | |
| Verizon | 5.04 | |
| GMC | 4.83 | |
| FedEx | 4.83 | |
| Gillette | 4.75 | |
| The Home Depot | 4.42 | |
| Holden | 4.00 | |
| Dunkin' Donuts | 3.89 | |
| Taco Bell | 3.76 | |
| Target | 3.73 | |
| Columbia Pictures | 3.63 | |
| Paramount Pictures | 3.54 | |
| NFL | 3.52 | |
| Chevrolet | 3.49 | |
| Heinz | 3.44 | |
| Spotify Music | 3.43 | |
| Harley-Davidson | 3.39 | |
| NHL | 3.37 | |
| Snoopy And The Peanuts Gang | 3.33 | |
| Bentley | 3.33 | |
| WWE | 3.32 | |
| PetSmart | 3.26 | |
| ABC | 3.23 | |
| Jack Daniels | 3.19 | |
| Dodge | 3.19 | |
| ESPN | 3.15 | |
| Budweiser | 3.03 | |
| Jeep | 3.02 | |
| Emporium | 2.92 | |
| MTV | 2.63 |
Official Profiles
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LoginArtist: The Oak Ridge Boys
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Top 10 Songs Played Today
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Total Streams (2025-09-14)
Total: 955,546
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852,309 | 89.20% |
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103,237 | 10.80% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Oak Ridge Boys | Niswonger Performing Arts Center | Greeneville, United States | |
| 2025-12-12 03:30 UTC | The Oak Ridge Boys | Grand Theater | Wausau, United States | — |
| 2025-12-13 04:00 UTC | The Oak Ridge Boys | Medina Entertainment Center | Medina, United States | |
| 2025-12-13 23:00 UTC | The Oak Ridge Boys | Crystal Grand Music Theatre | Wisconsin Dells, United States | |
| 2025-12-19 03:00 UTC | The Oak Ridge Boys | Honeywell Center | wabash, United States | |
| 2025-12-20 03:00 UTC | The Oak Ridge Boys | Canton Palace Theatre | Canton, United States | — |
| 2025-12-21 03:30 UTC | The Oak Ridge Boys | Midland Center for the Arts | Midland, United States |















