The O’Jays Brand Affinity ranks highest Mixcloud at 24.20% . Very Strong. Score DMDB 65.71% | Fanbase 50.08%

The O’Jays — pop artist from US.

Walter Williams and Eddie Levert met as children in Canton, Ohio, forming the band The O'Jays in 1963 with several other members. The group's original lead…

The O’Jays

Recognizable

Country: US | Artist ID: 11e81bc1-d14c-b7ea-a336-a0369fe50396

Find Artist

Genres

poppost-discor&b, funk & soulurban contemporaryquiet stormr&b/soulclassic soulfunksouldiscomotownsouthern soulphilly soul

Influential: 65.71% Fanbase: 50.08% Trending: 73.52%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 24.20% • Very Strong

As of 2025-09-10

582,973

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.71% | Fanbase 50.08% | Trending 73.52% | CAREER STAGE: MAINSTREAM

Biography

Walter Williams and Eddie Levert met as children in Canton, Ohio, forming the band The O'Jays in 1963 with several other members. The group's original lead singers, Eddie Levert and Walter Williams, remain at the forefront today.

In 1972, The O'Jays signed with Gamble & Huff's Philadelphia International label, achieving success with hits like "Backstabbers," "Love Train," and "For The Love of Money." The band has been inducted into the Rock & Roll Hall of Fame, Vocal Group Hall of Fame, and Official R&B Music Hall of Fame, and continues to perform with Eddie Levert Sr., Walter Williams Sr., and Eric Nolan Grant.

Report Date: 2025-09-10

The O’Jays cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 807,339 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Warner Music, WNBA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The O’Jays score 2.46% — Strong bucket.

Brand: MixcloudBrand: Warner MusicBrand: WNBA

Followers:582,973

Engagements:14,332

Rate:2.5%

Posts:412

Avg Likes:13,624

Avg Comments:735

Avg Views:807,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 582,973 · Engagements 14,332 · Rate 2.5% Posts 412 · Views 807,339 · Avg Likes 13,624 · Avg Comments 735 · Avg Views 807,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 25% 18-24: 20% 45-64: 18%	Largest: 25-34 (35%); next: 35-44 (25%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (77%) UNITED KINGDOM (3%) SOUTH AFRICA (3%) BRAZIL (2%) CANADA (1%)	Top regions: UNITED STATES (77%), UNITED KINGDOM (3%), SOUTH AFRICA (3%)
Platform Engagement	Instagram: 1,755 avg likes/post · Youtube: 807,339 avg views/post	Best reach: Youtube 807,339 avg views; best engagement: Youtube 11,869 avg likes

Top Brand Affinities

Mixcloud

Score: 24.20

Warner Music

Score: 22.32

WNBA

Score: 17.24

Amazon Music

Score: 15.72

Akai

Score: 15.17

NBC

Score: 11.08

CNN

Score: 10.57

Benihana

Score: 9.26

FOX

Score: 8.92

Pro Tools

Score: 8.36

Marshalls

Score: 8.24

ESPN

Score: 7.89

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Mixcloud		24.20
Warner Music		22.32
WNBA		17.24
Amazon Music		15.72
Akai		15.17
NBC		11.08
CNN		10.57
Benihana		9.26
FOX		8.92
Pro Tools		8.36
Marshalls		8.24
ESPN		7.89
Pioneer		7.68
MTV		7.59
Delta		7.03
FedEx		6.85
iHeartRadio Music Awards		6.76
Los Angeles Lakers		6.58
Verizon		6.53
Publix		6.32
NFL		5.81
Paramount Pictures		5.70
Macy's		5.66
Kroger		5.61
Nixon		4.98
Hennessy		4.92
Bethesda Softworks		4.39
HomeGoods		4.26
NBA		4.25
Spotify Music		4.15
Margaritaville		4.11
Beats Electronics		4.10
Nickelodeon		3.96
ABC		3.84
Walmart		3.80
CBS		3.71
SoundCloud		3.52
Columbia Pictures		3.01
Tiffany & Co		2.97
Comedy Central		2.96
Uber		2.95
FashionNova		2.79
Warner Bros		2.76
The Olympic Games		2.72
Cadillac		2.69
Philips		2.65
Amazon		2.63
TOM FORD		2.50
Universal		2.48
WWE		2.25