The Notorious B.I.G. Brand Affinity ranks highest Amazon Music at 10.40% . Very Strong. Score DMDB 67.60% | Fanbase 72.66%

The Notorious B.I.G. — hip-hop & rap artist from US.

Born Christopher Wallace on May 21, 1972, in Brooklyn, New York, the Notorious B.I.G. rose from a troubled upbringing to become a prominent figure in East…

The Notorious B.I.G.

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd1-f54d-6bd4-9d4a-a0369fe50396

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Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hop

Influential: 67.60% Fanbase: 72.66% Trending: 65.07%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.40% • Very Strong

As of 2025-09-10

2,851,742

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.60% | Fanbase 72.66% | Trending 65.07% | CAREER STAGE: MAINSTREAM

Biography

Born Christopher Wallace on May 21, 1972, in Brooklyn, New York, the Notorious B.I.G. rose from a troubled upbringing to become a prominent figure in East Coast hip-hop. Initially known as Biggie Smalls, he gained recognition with his debut album "Ready to Die" in 1994, which propelled him to stardom with hits like "Juicy" and "Big Poppa." Despite his success, his life was cut short on March 9, 1997, when he was fatally shot in Los Angeles, leaving a lasting impact on the rap community.

Following his tragic death, posthumous releases like "Life After Death" and "Born Again" continued to showcase the Notorious B.I.G.'s talent and influence in the music industry. The circumstances surrounding his murder remain unresolved, fueling speculation and theories about the events leading to his untimely demise. Despite the controversies and legal battles that followed, his legacy endures through his music and ongoing tributes, cementing his status as a rap icon.

Report Date: 2025-09-10

The Notorious B.I.G. resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (82%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (191,650 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, Pro Tools, Champion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Notorious B.I.G. score 1.90% — Moderate bucket.

Brand: Amazon MusicBrand: Pro ToolsBrand: Champion

Followers:2,851,742

Engagements:54,257

Rate:1.9%

Posts:1,344

Avg Likes:51,545

Avg Comments:762

Avg Views:191,650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,851,742 · Engagements 54,257 · Rate 1.9% Posts 1,344 · Views 191,650 · Avg Likes 51,545 · Avg Comments 762 · Avg Views 191,650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 33% 35-44: 10% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (33%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (31%) MEXICO (12%) UNITED KINGDOM (8%) BRAZIL (6%) SOUTH AFRICA (4%)	Top regions: UNITED STATES (31%), MEXICO (12%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 37,885 avg likes/post · Tiktok: 191,650 avg views/post	Best reach: Tiktok 191,650 avg views; best engagement: Instagram 37,885 avg likes

Top Brand Affinities

Amazon Music

Score: 10.40

Pro Tools

Score: 7.96

Champion

Score: 7.17

iHeartRadio Music Awards

Score: 6.21

ESPN

Score: 6.08

Ableton

Score: 5.85

Los Angeles Lakers

Score: 5.85

CNN

Score: 5.25

SoundCloud

Score: 4.60

Hennessy

Score: 4.58

NBA

Score: 4.40

Beats Electronics

Score: 4.38

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Top Brand Affinities

Brand	Category	Score
Amazon Music		10.40
Pro Tools		7.96
Champion		7.17
iHeartRadio Music Awards		6.21
ESPN		6.08
Ableton		5.85
Los Angeles Lakers		5.85
CNN		5.25
SoundCloud		4.60
Hennessy		4.58
NBA		4.40
Beats Electronics		4.38
Moncler		4.20
Mortal Kombat		4.04
Fendi		3.59
MTV		3.49
Sneakerhead		3.37
TOM FORD		3.30
Nickelodeon		3.23
Carhartt		3.17
Christian Louboutin		2.90
Dolce & Gabbana		2.87
Barber Shop Connect		2.81
FashionNova		2.78
Sprite		2.73
NBC		2.67
Philips		2.60
Spotify Music		2.60
GAP		2.58
Universal		2.52
NFL		2.40
Fenty beauty		2.30
AMC		2.27
ASICS		2.21
Rolls-Royce		2.17
Kodak		2.16
Grand Theft Auto		2.16
Timberland		2.14
shein		2.13
Armani		2.13
Nike		2.00
ASOS		2.00
Pepsi		1.98
Under Armour		1.94
Supreme		1.93
Lacoste		1.93
Warner Bros		1.92
UFC		1.85
Paramount Pictures		1.83
Jack Daniels		1.74