The Northern Boys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
591,857
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:35:13 UTC
Genres
Biography
The Northern Boys speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, AUSTRALIA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (310,300 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ableton, Fallout, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 591,857 · Engagements 24,952 · Rate 4.2% Posts 155 · Views 412,758 · Avg Likes 22,262 · Avg Comments 211 · Avg Views 412,758 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 38% 35-44: 15% 13-17: 4% |
Largest: 18-24 (39%); next: 25-34 (38%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (31%) AUSTRALIA (8%) CANADA (7%) NETHERLANDS (3%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (31%), AUSTRALIA (8%) |
| Platform Engagement | Instagram: 499 avg likes/post · Tiktok: 310,300 avg views/post · Youtube: 102,458 avg views/post | Best reach: Tiktok 310,300 avg views; best engagement: Tiktok 19,981 avg likes |
Top Brand Affinities
MOOG
Ableton
Fallout
Jameson
Sega
Guinness
The Witcher
Taco Bell
SoundCloud
Mortal Kombat
Coors
Bethesda Softworks
| Brand | Category | Score |
|---|---|---|
| MOOG | 14.01 | |
| Ableton | 6.59 | |
| Fallout | 6.36 | |
| Jameson | 5.11 | |
| Sega | 4.17 | |
| Guinness | 3.90 | |
| The Witcher | 3.84 | |
| Taco Bell | 3.79 | |
| SoundCloud | 3.70 | |
| Mortal Kombat | 3.67 | |
| Coors | 3.62 | |
| Bethesda Softworks | 3.53 | |
| Columbia Pictures | 3.31 | |
| Budweiser | 3.23 | |
| Gundam | 3.15 | |
| Nintendo | 3.12 | |
| Carhartt | 3.01 | |
| Monster Beverage | 2.98 | |
| Activision Blizzard | 2.92 | |
| Rover | 2.91 | |
| Tesco | 2.89 | |
| NHL | 2.87 | |
| Comedy Central | 2.85 | |
| Showtime | 2.85 | |
| Harley-Davidson | 2.76 | |
| Chrysler | 2.63 | |
| Beats Electronics | 2.60 | |
| Nickelodeon | 2.58 | |
| Star Wars | 2.56 | |
| Tinder | 2.48 | |
| Pokemon Go | 2.44 | |
| Mazda | 2.44 | |
| Spotify Music | 2.43 | |
| Vans | 2.40 | |
| Xbox | 2.36 | |
| Aston Martin | 2.33 | |
| Kodak | 2.29 | |
| Ford | 2.28 | |
| Subaru | 2.26 | |
| WWE | 2.25 | |
| Volkswagen | 2.24 | |
| Polaroid | 2.23 | |
| Dodge | 2.22 | |
| Pokemon | 2.15 | |
| Chipotle Mexican Grill | 2.14 | |
| Ubisoft | 2.13 | |
| Scion | 2.13 | |
| Jack Daniels | 2.13 | |
| Sprite | 2.12 | |
| Cadillac | 2.08 |
Official Profiles
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LoginArtist: The Northern Boys
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | The Northern Boys | Room2 | Glasgow, United Kingdom | |
| 2025-12-11 03:30 UTC | The Northern Boys | The Grove | Newcastle upon Tyne, United Kingdom | |
| 2025-12-12 02:00 UTC | The Northern Boys | New Cross Inn | London, United Kingdom | |
| 2025-12-12 02:00 UTC | The Northern Boys | New Cross Inn | London, United Kingdom |
