The New Pornographers

The New Pornographers

Country: CA

Influence: 60.03% Fanbase: 45.23% Trending: 67.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 28.13% • Very Strong

As of 2025-09-09

50,030

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:08 UTC

Genres

popindie popcanadian indievancouver indiemodern power poprockmodern rockrockpop rockalternativealternative rockindie rockalternativebluesstomp and hollerfolk & traditionalfreak folkanti-folk

Biography

With their 2000 debut album, Mass Romantic, the New Pornographers established themselves as 21st century torchbearers of smart, sophisticated power pop. Hailing from Vancouver, the band's deep roster of individual singer/songwriters and crafty instrumentalists gave them a unique, multi-voiced advantage and posed them as more of a collective or supergroup, albeit one with a surprisingly streamlined sonic identity. Spearheaded by Carl Newman, along with mainstays Neko Case, Dan Bejar, John Collins, and Todd Fancey, the New Pornographers were consistent critical favorites throughout the decade with standout releases like 2005's Twin Cinema and 2007's Challengers. Even as membership began to fluctuate over the coming years, they reached a new commercial peak with 2014's Brill Bruisers. The band ended their second decade with 2019's In the Morse Code of Brake Lights, then kicked off a new contract with Merge Records on 2023's Continue as a Guest, their ninth album.

Newman formed the New Pornographers in 1997, their name inspired by Japanese director Shōhei Imamura's film The Pornographers. Fresh off a stint leading Vancouver power pop outfit Zumpano, he stacked his new project's roster with other luminaries from the city's vibrant late-'90s indie rock scene. By 1999, the New Pornographers boasted a wrecking crew of prominent Vancouver-area players including singer/guitarist Dan Bejar (Destroyer), bassist John Collins (the Evaporators), lead guitarist Todd Fancey (Limblifter, Fancey), drummer Kurt Dahle (Limblifter), keyboardist and independent filmmaker Blaine Thurier, and American singer Neko Case, who was living in the city at the time of the band's formation.

Recorded sporadically over the previous three years and finally released in 2000, the New Pornographers' first album, Mass Romantic, was a resounding critical success and in Canada it went on to win the Juno Award for Alternative Album of the Year. Having so many bandmembers involved in other projects presented its difficulties, and it would be another three years before the band regrouped for their follow-up. Released in 2003 by American label Matador, Electric Version built on the promise of their debut and helped cement the New Pornographers' reputation for pairing complex, melodic pop with rock muscle, not unlike the Cars or Cheap Trick. With lead vocals generally split between Newman, Case, and Bejar, they also offered an appealing mix of tones and styles united by a shared musical sense.

The group reached a new creative peak with 2005's Twin Cinema, a career standout that landed on numerous critics' year-end lists and was shortlisted for Canada's Polaris Music Prize. By this point, Case's own success as a solo artist often prevented her from gigging with the band, and singer/keyboardist (and Newman's niece) Kathryn Calder was recruited to cover her parts on tour as well as add her own voice to future albums. Keeping a similar pace to melodic peers like the Shins and Spoon, the New Pornographers were in a peak period of indie acclaim and popularity as they made their fourth album. Though mellower in style than its predecessors, 2007's Challengers was consistent in quality and hit number four on Billboard's Indie chart. 2009 saw the group contributing a cover of Bejar's Destroyer song "Hey, Snow White" to the AIDS benefit compilation Dark Was the Night while they readied their fifth album.

The New Pornographers' first release of the next decade was 2010's Together, a dense but cohesive set that featured guest appearances from fellow indie stars St. Vincent, Zach Condon (Beirut), and Will Sheff (Okkervil River). During the four-year span that followed, the band's lone output was a 2012 cover of "Think About Me" for the Fleetwood Mac tribute album Just Tell Me That You Want Me. They came back strong, however, with 2014's Brill Bruisers, a punchy effort that gave the group their highest American chart placement when it peaked at number 13 on the Billboard 200. Midway through that year, longtime drummer Kurt Dahle was replaced by Joe Seiders. Three years later, the band's seventh album, Whiteout Conditions, was also the first not to feature Bejar, who went on hiatus from the group. Their first record for the Concord label, all songs were written by Newman with he, Case, and Calder splitting up the vocals. With the addition of newcomer Simi Stone (violin, vocals), this lineup remained in place for 2019's In the Morse Code of Brake Lights, though Bejar's name did appear as a co-writer on one song, "Need Some Giants."

In 2021, as the New Pornographers prepared to play a series of concerts highlighting early albums Mass Romantic and Twin Cinema, more lineup shifts occurred with the departure of Stone and longtime keyboardist Thurier and the temporary return of Bejar. Two years later, the band reunited, this time sans Bejar, and signed with Merge to release their ninth album, 2023's Continue as a Guest. ~ Timothy Monger, Rovi

The New Pornographers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The New Pornographers draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 622 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Live Nation, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The New Pornographers score 0.73%Low bucket.
Brand: MOOGBrand: Live NationBrand: Ampeg
Followers:50,030
Engagements:366
Rate:0.7%
Posts:362
Views:1,146
Avg Likes:361
Avg Comments:9
Avg Views:1,146

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 50,030 · Engagements 366 · Rate 0.7%
Posts 362 · Views 1,146 · Avg Likes 361 · Avg Comments 9 · Avg Views 1,146
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
18-24: 28%
35-44: 21%
45-64: 14%
Largest: 25-34 (34%); next: 18-24 (28%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (40%)
CANADA (13%)
NIGERIA (5%)
BRAZIL (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (40%), CANADA (13%), NIGERIA (5%)
Platform Engagement Instagram: 296 avg likes/post · Tiktok: 524 avg views/post · Youtube: 622 avg views/post Best reach: Youtube 622 avg views; best engagement: Instagram 296 avg likes

Top Brand Affinities

MOOG
Score: 28.13
Live Nation
Score: 25.80
Ampeg
Score: 25.42
Scotiabank
Score: 15.78
bonappetitmag
Score: 15.61
Kickstarter
Score: 9.67
Schwartz's
Score: 8.84
Paramount Pictures
Score: 8.80
Pro Tools
Score: 7.91
Amazon Music
Score: 7.52
Pacific Northwest Wonderland
Score: 7.01
DeLorean Motor Company
Score: 6.81
Brand Category Score
MOOG 28.13
Live Nation 25.80
Ampeg 25.42
Scotiabank 15.78
bonappetitmag 15.61
Kickstarter 9.67
Schwartz's 8.84
Paramount Pictures 8.80
Pro Tools 7.91
Amazon Music 7.52
Pacific Northwest Wonderland 7.01
DeLorean Motor Company 6.81
Columbia Pictures 6.75
Coors 6.60
Lollapalooza 6.56
Tim Hortons 6.44
Walgreens 6.35
Spotify Music 6.17
NHL 6.16
Verizon 5.64
Kroger 5.57
iHeartRadio Music Awards 5.26
Budweiser 5.21
Nixon 5.08
Airbnb 4.55
Anthropologie 4.48
Pilsner Urquell 4.38
Coachella 4.26
Pfizer 4.24
Showtime 4.24
Taco Bell 4.21
Guinness 3.84
Campari 3.82
Hurley 3.81
Bethesda Softworks 3.74
NBC 3.73
Oculus 3.71
Heinz 3.61
Nickelodeon 3.58
Holden 3.56
Costco 3.55
Gatorade 3.51
Comedy Central 3.50
MTV 3.48
Emporium 3.48
Pixar 3.43
Warner Bros 3.41
Busch 3.25
Tinder 3.10
Star Wars 3.08

Official Profiles

Login to view Contact

Login

Artist: The New Pornographers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The New Pornographers today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist