The New Pornographers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
50,030
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:08 UTC
Genres
Biography
Newman formed the New Pornographers in 1997, their name inspired by Japanese director Shōhei Imamura's film The Pornographers. Fresh off a stint leading Vancouver power pop outfit Zumpano, he stacked his new project's roster with other luminaries from the city's vibrant late-'90s indie rock scene. By 1999, the New Pornographers boasted a wrecking crew of prominent Vancouver-area players including singer/guitarist Dan Bejar (Destroyer), bassist John Collins (the Evaporators), lead guitarist Todd Fancey (Limblifter, Fancey), drummer Kurt Dahle (Limblifter), keyboardist and independent filmmaker Blaine Thurier, and American singer Neko Case, who was living in the city at the time of the band's formation.
Recorded sporadically over the previous three years and finally released in 2000, the New Pornographers' first album, Mass Romantic, was a resounding critical success and in Canada it went on to win the Juno Award for Alternative Album of the Year. Having so many bandmembers involved in other projects presented its difficulties, and it would be another three years before the band regrouped for their follow-up. Released in 2003 by American label Matador, Electric Version built on the promise of their debut and helped cement the New Pornographers' reputation for pairing complex, melodic pop with rock muscle, not unlike the Cars or Cheap Trick. With lead vocals generally split between Newman, Case, and Bejar, they also offered an appealing mix of tones and styles united by a shared musical sense.
The group reached a new creative peak with 2005's Twin Cinema, a career standout that landed on numerous critics' year-end lists and was shortlisted for Canada's Polaris Music Prize. By this point, Case's own success as a solo artist often prevented her from gigging with the band, and singer/keyboardist (and Newman's niece) Kathryn Calder was recruited to cover her parts on tour as well as add her own voice to future albums. Keeping a similar pace to melodic peers like the Shins and Spoon, the New Pornographers were in a peak period of indie acclaim and popularity as they made their fourth album. Though mellower in style than its predecessors, 2007's Challengers was consistent in quality and hit number four on Billboard's Indie chart. 2009 saw the group contributing a cover of Bejar's Destroyer song "Hey, Snow White" to the AIDS benefit compilation Dark Was the Night while they readied their fifth album.
The New Pornographers' first release of the next decade was 2010's Together, a dense but cohesive set that featured guest appearances from fellow indie stars St. Vincent, Zach Condon (Beirut), and Will Sheff (Okkervil River). During the four-year span that followed, the band's lone output was a 2012 cover of "Think About Me" for the Fleetwood Mac tribute album Just Tell Me That You Want Me. They came back strong, however, with 2014's Brill Bruisers, a punchy effort that gave the group their highest American chart placement when it peaked at number 13 on the Billboard 200. Midway through that year, longtime drummer Kurt Dahle was replaced by Joe Seiders. Three years later, the band's seventh album, Whiteout Conditions, was also the first not to feature Bejar, who went on hiatus from the group. Their first record for the Concord label, all songs were written by Newman with he, Case, and Calder splitting up the vocals. With the addition of newcomer Simi Stone (violin, vocals), this lineup remained in place for 2019's In the Morse Code of Brake Lights, though Bejar's name did appear as a co-writer on one song, "Need Some Giants."
In 2021, as the New Pornographers prepared to play a series of concerts highlighting early albums Mass Romantic and Twin Cinema, more lineup shifts occurred with the departure of Stone and longtime keyboardist Thurier and the temporary return of Bejar. Two years later, the band reunited, this time sans Bejar, and signed with Merge to release their ninth album, 2023's Continue as a Guest. ~ Timothy Monger, Rovi
The New Pornographers draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 622 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Live Nation, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,030 · Engagements 366 · Rate 0.7% Posts 362 · Views 1,146 · Avg Likes 361 · Avg Comments 9 · Avg Views 1,146 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 28% 35-44: 21% 45-64: 14% |
Largest: 25-34 (34%); next: 18-24 (28%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (40%) CANADA (13%) NIGERIA (5%) BRAZIL (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (40%), CANADA (13%), NIGERIA (5%) |
| Platform Engagement | Instagram: 296 avg likes/post · Tiktok: 524 avg views/post · Youtube: 622 avg views/post | Best reach: Youtube 622 avg views; best engagement: Instagram 296 avg likes |
Top Brand Affinities
MOOG
Live Nation
Ampeg
Scotiabank
bonappetitmag
Kickstarter
Schwartz's
Paramount Pictures
Pro Tools
Amazon Music
Pacific Northwest Wonderland
DeLorean Motor Company
| Brand | Category | Score |
|---|---|---|
| MOOG | 28.13 | |
| Live Nation | 25.80 | |
| Ampeg | 25.42 | |
| Scotiabank | 15.78 | |
| bonappetitmag | 15.61 | |
| Kickstarter | 9.67 | |
| Schwartz's | 8.84 | |
| Paramount Pictures | 8.80 | |
| Pro Tools | 7.91 | |
| Amazon Music | 7.52 | |
| Pacific Northwest Wonderland | 7.01 | |
| DeLorean Motor Company | 6.81 | |
| Columbia Pictures | 6.75 | |
| Coors | 6.60 | |
| Lollapalooza | 6.56 | |
| Tim Hortons | 6.44 | |
| Walgreens | 6.35 | |
| Spotify Music | 6.17 | |
| NHL | 6.16 | |
| Verizon | 5.64 | |
| Kroger | 5.57 | |
| iHeartRadio Music Awards | 5.26 | |
| Budweiser | 5.21 | |
| Nixon | 5.08 | |
| Airbnb | 4.55 | |
| Anthropologie | 4.48 | |
| Pilsner Urquell | 4.38 | |
| Coachella | 4.26 | |
| Pfizer | 4.24 | |
| Showtime | 4.24 | |
| Taco Bell | 4.21 | |
| Guinness | 3.84 | |
| Campari | 3.82 | |
| Hurley | 3.81 | |
| Bethesda Softworks | 3.74 | |
| NBC | 3.73 | |
| Oculus | 3.71 | |
| Heinz | 3.61 | |
| Nickelodeon | 3.58 | |
| Holden | 3.56 | |
| Costco | 3.55 | |
| Gatorade | 3.51 | |
| Comedy Central | 3.50 | |
| MTV | 3.48 | |
| Emporium | 3.48 | |
| Pixar | 3.43 | |
| Warner Bros | 3.41 | |
| Busch | 3.25 | |
| Tinder | 3.10 | |
| Star Wars | 3.08 |
Official Profiles
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LoginArtist: The New Pornographers
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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