The National Parks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
124,894
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:57 UTC
Genres
Biography
The National Parks connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,682 avg views per post; Instagram adds dependable engagement depth. Overlap with Eddie Bauer, Bonneville, Pacific Northwest Wonderland highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The National Parks moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 124,894 · Engagements 861 · Rate 0.7% Posts 1,340 · Views 3,597 · Avg Likes 844 · Avg Comments 20 · Avg Views 3,597 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 33% 35-44: 10% 13-17: 7% |
Largest: 18-24 (44%); next: 25-34 (33%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (59%) BRAZIL (5%) CANADA (4%) INDIA (3%) INDONESIA (3%) |
Top regions: UNITED STATES (59%), BRAZIL (5%), CANADA (4%) |
| Platform Engagement | Instagram: 671 avg likes/post · Tiktok: 915 avg views/post · Youtube: 2,682 avg views/post | Best reach: Youtube 2,682 avg views; best engagement: Instagram 671 avg likes |
Top Brand Affinities
Eddie Bauer
Bonneville
Pacific Northwest Wonderland
Free People
Arc'teryx
Fabletics
Anthropologie
Chick-fil-A
Madewell
Delta
Target
OLD NAVY
| Brand | Category | Score |
|---|---|---|
| Eddie Bauer | 57.36 | |
| Bonneville | 40.08 | |
| Pacific Northwest Wonderland | 12.70 | |
| Free People | 12.21 | |
| Arc'teryx | 11.86 | |
| Fabletics | 11.00 | |
| Anthropologie | 9.44 | |
| Chick-fil-A | 9.18 | |
| Madewell | 9.06 | |
| Delta | 8.06 | |
| Target | 7.91 | |
| OLD NAVY | 7.55 | |
| Coors | 7.07 | |
| The Home Depot | 6.58 | |
| Carhartt | 6.22 | |
| Costco | 5.92 | |
| Kickstarter | 5.72 | |
| Kroger | 5.59 | |
| New Line Cinema | 5.44 | |
| Airbnb | 5.12 | |
| Taco Bell | 4.90 | |
| Verizon | 4.76 | |
| American Eagle | 4.56 | |
| Walmart | 4.55 | |
| Busch | 4.45 | |
| The North Face | 4.35 | |
| Margaritaville | 4.22 | |
| Lululemon Athletica | 4.16 | |
| The Olympic Games | 4.08 | |
| Gatorade | 3.86 | |
| NORDSTROM | 3.86 | |
| Showtime | 3.60 | |
| Holden | 3.57 | |
| ESPN | 3.54 | |
| Nickelodeon | 3.50 | |
| Paramount Pictures | 3.29 | |
| Urban Outfitters | 3.26 | |
| PetSmart | 3.14 | |
| Spotify Music | 3.12 | |
| Chipotle Mexican Grill | 2.84 | |
| Columbia Pictures | 2.83 | |
| Cadillac | 2.80 | |
| Walt Disney | 2.78 | |
| Geocaching | 2.78 | |
| Jeep | 2.70 | |
| Abercrombie & Fitch | 2.68 | |
| WWE | 2.59 | |
| Lollapalooza | 2.54 | |
| NBC | 2.50 | |
| Chrysler | 2.49 |
Official Profiles
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LoginArtist: The National Parks
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
