The National Brand Affinity ranks highest MOOG at 19.56% . Very Strong. Score DMDB 70.37% | Fanbase 66.23%

The National — pop artist from US.

Formed in 1999 in Cincinnati, Ohio, the National consists of lead vocalist Matt Berninger, guitarist/bassist Aaron Dessner, and brothers Scott Devendorf…

The National

Superstar

Country: US | Artist ID: 11e81bcc-b791-73da-b55b-a0369fe50396

Find Artist

Genres

popindie poprockmodern rockrockalternativeindie rockalternativebluesstomp and holler

Influential: 70.37% Fanbase: 66.23% Trending: 72.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.56% • Very Strong

As of 2025-09-10

884,725

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.37% | Fanbase 66.23% | Trending 72.43% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1999 in Cincinnati, Ohio, the National consists of lead vocalist Matt Berninger, guitarist/bassist Aaron Dessner, and brothers Scott Devendorf (bass/guitar) and Bryan Devendorf (drums). Originally part of the garage punk band Nancy, the group transitioned to Brooklyn, New York, where they released their debut album on Brassland Records in 2001. Their sound evolved over the years, incorporating elements of alternative country-rock, Americana, and post-punk, leading to critical acclaim and commercial success with albums like Boxer (2007) and High Violet (2010).

The band's seventh studio album, Sleep Well Beast (2017), earned them a Grammy Award for Best Alternative Music Album. Their subsequent releases, including I Am Easy to Find (2019) and First Two Pages of Frankenstein (2023), continued to showcase their introspective songwriting and expansive soundscapes. Collaborations with artists like Taylor Swift and Bon Iver further expanded their reach, solidifying the National's position as influential figures in the indie rock scene.

Report Date: 2025-09-10

The National reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 14,800 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Tate Modern, Lollapalooza suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The National score 0.66% — Low bucket.

Brand: MOOGBrand: Tate ModernBrand: Lollapalooza

Followers:884,725

Engagements:5,850

Rate:0.7%

Posts:2,469

Avg Likes:5,812

Avg Comments:46

Avg Views:19,510

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 884,725 · Engagements 5,850 · Rate 0.7% Posts 2,469 · Views 19,510 · Avg Likes 5,812 · Avg Comments 46 · Avg Views 19,510	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 35% 35-44: 15% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 5,208 avg likes/post · Tiktok: 14,800 avg views/post · Youtube: 4,710 avg views/post	Best reach: Tiktok 14,800 avg views; best engagement: Instagram 5,208 avg likes

Top Brand Affinities

MOOG

Score: 19.56

Tate Modern

Score: 10.95

Lollapalooza

Score: 7.45

Pilsner Urquell

Score: 6.42

Ableton

Score: 6.30

Patek Philippe

Score: 5.41

Campari

Score: 5.06

Coachella

Score: 4.78

Summit Entertainment

Score: 4.70

Arezzo

Score: 4.66

Spotify Music

Score: 4.28

Fujifilm

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
MOOG		19.56
Tate Modern		10.95
Lollapalooza		7.45
Pilsner Urquell		6.42
Ableton		6.30
Patek Philippe		5.41
Campari		5.06
Coachella		4.78
Summit Entertainment		4.70
Arezzo		4.66
Spotify Music		4.28
Fujifilm		4.12
Oculus		4.12
Leica		4.03
Coors		3.99
Guinness		3.88
Paramount Pictures		3.84
Kickstarter		3.79
Kodak		3.77
Airbnb		3.73
Showtime		3.57
Verizon		3.56
Polaroid		3.44
Martini		3.34
Urban Outfitters		3.10
Aperol		3.01
Emporium		2.95
Pantone Inc		2.94
Dr. Martens		2.87
NHL		2.79
Columbia Pictures		2.77
BBC		2.75
Tinder		2.74
Busch		2.71
Warner Bros		2.64
HBO		2.53
Pepsi		2.48
Budweiser		2.45
Philips		2.33
Lego		2.30
SoundCloud		2.20
Lush		2.14
A Game of Tones		2.13
Fiat		2.10
Star Wars		2.10
AMC		2.08
Pixar		2.06
ASOS		2.04
Cadillac		1.93
Snoopy And The Peanuts Gang		1.92