The Mystery Lights

The Mystery Lights

Country: BR

Influence: 53.54% Fanbase: 27.81% Trending: 66.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 59.51% • Very Strong

As of 2025-09-09

30,096

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:05:02 UTC

Genres

rockneo-psychedelicrockindie garage rockpsychedelic rockgarage rock

Biography

The Mystery Lights story begins in 2004 in the small town of Salinas California when friends Michael Brandon and Luis Alfonso - whose shared fondness for groups like The Mc5, Velvet Underground, Dead Moon, and The Fall (just to name a few) - decided to join forces and craft their own brand of unhinged rock and roll. From there they spent the better part of 10 years touring relentlessly before migrating to Queens, New York in 2014.

The buzz soon caught the attention of Daptone Records execs who were in the beginning stages of launching a new rock-centric imprint, Wick Records. Though a rock band at heart, the parallels to what Daptone Records had traditionally looked for in their Soul artists was undeniable. The release of their debut single “Too Many Girls” b/w “Too Tough to Bear” launched to mass critical fanfare.

After two years of break-neck, non-stop touring, the group settled back into Queens to prepare for their second full-length record, Too Much Tension! (May 2019). While keeping the hard-hitting approach of the first LP, Too Much Tension finds the group digging deeper into their well of eclectic influences, enriching their sound without echoing the past. Mixing the eerie, insistent synth sounds of groups like The Normal and Suicide, the energy and swagger of punk’s golden age, the pop sensibility of The Kinks, and the stark, deliberate execution of Television - The Mystery Lights are taking their idiosyncratic brand of rock and roll to dizzying new heights.

The Mystery Lights Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Mystery Lights is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, FRANCE, UNITED KINGDOM. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,618 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, MOOG, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Mystery Lights score 1.12%Moderate bucket.
Brand: AmpegBrand: MOOGBrand: Mixcloud
Followers:30,096
Engagements:336
Rate:1.1%
Posts:1,623
Views:1,618
Avg Likes:334
Avg Comments:8
Avg Views:1,618

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 30,096 · Engagements 336 · Rate 1.1%
Posts 1,623 · Views 1,618 · Avg Likes 334 · Avg Comments 8 · Avg Views 1,618
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 32%
35-44: 18%
45-64: 11%
Largest: 25-34 (37%); next: 18-24 (32%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (52%)
FRANCE (7%)
UNITED KINGDOM (6%)
SPAIN (5%)
AUSTRALIA (4%)
Top regions: UNITED STATES (52%), FRANCE (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 315 avg likes/post · Youtube: 1,618 avg views/post Best reach: Youtube 1,618 avg views; best engagement: Instagram 315 avg likes

Top Brand Affinities

Ampeg
Score: 59.51
MOOG
Score: 41.88
Mixcloud
Score: 28.73
Live Nation
Score: 21.85
Akg
Score: 14.61
Fred Perry
Score: 11.03
Sennheiser
Score: 9.42
Pro Tools
Score: 9.21
Kodak
Score: 8.97
Spotify Music
Score: 8.69
Amazon Music
Score: 8.49
Ableton
Score: 6.62
Brand Category Score
Ampeg 59.51
MOOG 41.88
Mixcloud 28.73
Live Nation 21.85
Akg 14.61
Fred Perry 11.03
Sennheiser 9.42
Pro Tools 9.21
Kodak 8.97
Spotify Music 8.69
Amazon Music 8.49
Ableton 6.62
Tate Modern 6.54
Polaroid 6.30
Paramount Pictures 5.67
SoundCloud 5.45
Volcom 5.34
Coachella 4.56
Fujifilm 4.47
Vodafone 4.45
Kickstarter 4.41
Dr. Martens 4.21
Campari 3.91
Leica 3.83
Coors 3.76
Lollapalooza 3.66
Emporium 3.50
MTV 3.45
Columbia Pictures 3.43
Cadillac 3.41
Carhartt 3.24
Olympus 3.17
Tinder 3.14
Comedy Central 3.12
Budweiser 3.05
Nickelodeon 2.97
Showtime 2.97
Guinness 2.64
Warner Bros 2.62
Paypal 2.61
Airbnb 2.57
Beats Electronics 2.55
Vans 2.47
NBC 2.45
Philips 2.27
Garnier 2.24
Aperol 2.15
Busch 2.13
Sunnies Studios 2.03
Harley-Davidson 1.96

Official Profiles

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Artist: The Mystery Lights

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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