The Monkees Brand Affinity ranks highest Lucasfilm at 11.24% . Very Strong. Score DMDB 62.79% | Fanbase 53.70%

The Monkees — pop artist from US.

Formed in 1966, The Monkees were a group of talented singers, musicians, and songwriters who emerged through a television casting process for a comedy series…

The Monkees

Recognizable

Country: US | Artist ID: 11e81bbf-7010-0ede-b4bb-a0369fe50396

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Genres

poppopbubblegum popsunshine popcountrycountry rockrockrocksoft rockclassic rockmellow goldpsychedelic rockbeatlesquepop rockfolk & traditionalfolk rocksinger-songwriter

Influential: 62.79% Fanbase: 53.70% Trending: 67.33%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lucasfilm • 11.24% • Very Strong

As of 2025-09-10

325,337

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.79% | Fanbase 53.70% | Trending 67.33% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1966, The Monkees were a group of talented singers, musicians, and songwriters who emerged through a television casting process for a comedy series about a rock band. The band initially faced criticism for not writing their own material or playing all the instruments on their records. However, over time, The Monkees took control of their creative process, producing some of their best recordings. Their albums such as "The Monkees," "More of the Monkees," and "Pisces, Aquarius, Capricorn & Jones Ltd." showcased their evolution into a self-sufficient rock band.

After achieving commercial success with hit singles and albums, The Monkees' lineup began to splinter in the late '60s. Despite facing challenges, the band continued to release music and tour over the years, including reunion albums and tours. In 2016, The Monkees surprised fans with the successful album "Good Times!" featuring a mix of old and new recordings. The band continued to perform and release music, with various lineup changes, until the passing of members such as Peter Tork in 2019 and Michael Nesmith in 2021, marking the end of an era for The Monkees.

Report Date: 2025-09-10

The Monkees is already in the conversation with 45-64 & 25-34 audiences in UNITED STATES, NIGERIA, UNITED KINGDOM. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (70,189 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Lucasfilm, Columbia Pictures, Hasbro points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Monkees score 1.18% — Moderate bucket.

Brand: LucasfilmBrand: Columbia PicturesBrand: Hasbro

Followers:325,337

Engagements:3,850

Rate:1.2%

Posts:785

Avg Likes:3,714

Avg Comments:143

Avg Views:70,741

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 325,337 · Engagements 3,850 · Rate 1.2% Posts 785 · Views 70,741 · Avg Likes 3,714 · Avg Comments 143 · Avg Views 70,741	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 25-34: 23% 35-44: 22% 18-24: 20%	Largest: 45-64 (32%); next: 25-34 (23%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (54%) NIGERIA (13%) UNITED KINGDOM (8%) BRAZIL (7%) CANADA (4%)	Top regions: UNITED STATES (54%), NIGERIA (13%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 2,556 avg likes/post · Tiktok: 552 avg views/post · Youtube: 70,189 avg views/post	Best reach: Youtube 70,189 avg views; best engagement: Instagram 2,556 avg likes

Top Brand Affinities

Lucasfilm

Score: 11.24

Columbia Pictures

Score: 10.78

Hasbro

Score: 9.86

Barbie

Score: 9.36

Amazon Music

Score: 8.75

Kroger

Score: 8.14

Hot Topic

Score: 7.51

Margaritaville

Score: 7.46

NBC

Score: 6.78

DeLorean Motor Company

Score: 6.76

iHeartRadio Music Awards

Score: 6.34

Paramount Pictures

Score: 6.29

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Top Brand Affinities

Brand	Category	Score
Lucasfilm		11.24
Columbia Pictures		10.78
Hasbro		9.86
Barbie		9.36
Amazon Music		8.75
Kroger		8.14
Hot Topic		7.51
Margaritaville		7.46
NBC		6.78
DeLorean Motor Company		6.76
iHeartRadio Music Awards		6.34
Paramount Pictures		6.29
MATTEL		6.19
BBC		5.86
Publix		5.71
Nixon		5.51
NHL		5.41
Nickelodeon		5.32
MTV		5.28
Pixar		5.25
Walgreens		5.17
Warner Bros		5.10
Macy's		5.09
Chick-fil-A		5.03
Snoopy And The Peanuts Gang		4.95
Comedy Central		4.87
Star Wars		4.79
Pfizer		4.73
Kickstarter		4.70
Power Rangers		4.46
Sega		4.40
Holden		4.33
Walmart		4.32
FedEx		4.30
CNN		4.22
eBay		4.15
Cartoon Network		4.14
AMC		4.07
Verizon		4.01
Gillette		3.72
CBS		3.61
Oculus		3.60
Spotify Music		3.58
Target		3.54
WWE		3.46
Universal		3.35
Heinz		3.15
Cadillac		2.99
Chrysler		2.96
PetSmart		2.91