The Mission UK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,917
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:12 UTC
Biography
By 1992, [wimpLink artistId="4150450"]Hussey[/wimpLink] was the only original member left; following the 1994 [wimpLink albumId="575509"]Sum and Substance[/wimpLink] retrospective, he recorded the 1995 album Neverland with a new [wimpLink artistId="3885669"]Mission[/wimpLink] lineup. Blue followed a year later, with the greatest-hits retrospective Resurrection appearing in fall 1999. The 2001 album Aura was followed by a world tour that slowly saw the new line-up dissolving. By the time God Is a Bullet arrived courtesy of the 2007 version of the band, [wimpLink artistId="4150450"]Hussey[/wimpLink] was living in Brazil. He announced that [wimpLink artistId="3885669"]the Mission[/wimpLink] would actively promote the album through early 2008, after which he would be focusing on solo work. His first release to fall into this category was Bare, a [wimpLink artistId="4150450"]Hussey[/wimpLink] album largely made up of cover versions which appeared before the end of that year. Next, an album of outtakes from the God Is a Bullet sessions was issued in 2010, under the name Dum-Dum Bullets, before [wimpLink albumId="9986410"]Curios[/wimpLink] -- an album of covers and original material -- appeared in 2011 under the [wimpLink artistId="4261887"]Hussey & Regan[/wimpLink] moniker, re-kindling [wimpLink artistId="4150450"]Hussey[/wimpLink]'s creative relationship with the [wimpLink artistId="17394"]All About Eve[/wimpLink] founder [wimpLink artistId="6461399"]Julianne Regan[/wimpLink]. For much of 2011 and 2012, [wimpLink artistId="4150450"]Hussey[/wimpLink] appeared live under [wimpLink artistId="3885669"]the Mission[/wimpLink] name in celebration of their 25th anniversary, and in September 2013, the band released a new album, [wimpLink albumId="34480258"]Brightest Light[/wimpLink]. Three years later they released their 11th studio album, the 12-string heavy [wimpLink albumId="84764231"]Another Fall from Grace[/wimpLink], which [wimpLink artistId="4150450"]Hussey[/wimpLink] described as the "lost link between [wimpLink artistId="13079"]the Sisters of Mercy[/wimpLink]'s [wimpLink albumId="49200627"]First and Last and Always[/wimpLink] and [wimpLink artistId="3885669"]the Mission[/wimpLink]'s own first album." ~ Steve Huey & James Wilkinson
The Mission UK resonates with 45-64 & 35-44 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 314 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Mixcloud, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,917 · Engagements 314 · Rate 1.1% Posts 992 · Views 0 · Avg Likes 314 · Avg Comments 13 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 35-44: 33% 25-34: 22% 18-24: 8% |
Largest: 45-64 (36%); next: 35-44 (33%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (22%) UNITED STATES (17%) BRAZIL (13%) GERMANY (6%) SPAIN (4%) |
Top regions: UNITED KINGDOM (22%), UNITED STATES (17%), BRAZIL (13%) |
| Platform Engagement | Instagram: 314 avg likes/post | best engagement: Instagram 314 avg likes |
Top Brand Affinities
Ampeg
Mixcloud
MOOG
Vivienne Westwood
Dr. Martens
Vauxhall
Warner Bros
RedBubble
Spotify Music
Movistar
MTV
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Ampeg | 26.84 | |
| Mixcloud | 24.48 | |
| MOOG | 21.76 | |
| Vivienne Westwood | 7.71 | |
| Dr. Martens | 7.14 | |
| Vauxhall | 6.86 | |
| Warner Bros | 6.46 | |
| RedBubble | 6.23 | |
| Spotify Music | 5.26 | |
| Movistar | 5.17 | |
| MTV | 5.10 | |
| Lollapalooza | 4.80 | |
| Guinness | 4.67 | |
| BBC | 4.39 | |
| Kickstarter | 4.27 | |
| The Witcher | 3.94 | |
| Jack Daniels | 3.72 | |
| Columbia Pictures | 3.63 | |
| Paramount Pictures | 3.48 | |
| Heinz | 3.43 | |
| Star Wars | 2.89 | |
| Tesco | 2.87 | |
| AMC | 2.74 | |
| Baileys | 2.65 | |
| Harley-Davidson | 2.59 | |
| Heineken | 2.51 | |
| Emporium | 2.48 | |
| Jaguar | 2.40 | |
| SoundCloud | 2.40 | |
| Lush | 2.31 | |
| Urban Decay Cosmetics | 2.31 | |
| Pixar | 2.19 | |
| HBO | 2.15 | |
| Philips | 2.11 | |
| Showtime | 1.99 | |
| Lego | 1.91 | |
| Budweiser | 1.80 | |
| Cadillac | 1.80 | |
| DC Entertainment | 1.78 | |
| Polaroid | 1.65 | |
| Amazon | 1.62 | |
| McLaren | 1.58 | |
| Coachella | 1.58 | |
| Paypal | 1.55 | |
| Nintendo | 1.50 | |
| Marvel Entertainment | 1.45 | |
| Yamaha | 1.40 | |
| Etsy | 1.37 | |
| NYX Cosmetics | 1.37 | |
| Universal | 1.34 |
Official Profiles
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LoginArtist: The Mission UK
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















