The Mission UK

The Mission UK

Country: GB

Influence: 52.89% Fanbase: 30.52% Trending: 64.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 26.84% • Very Strong

As of 2025-09-09

27,917

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:12 UTC

Biography

Described by critics as melodramatic and bombastic, [wimpLink artistId="3885669"]the Mission[/wimpLink] nonetheless attracted a core audience of goth rock fans. The group was formed in 1986 by guitarist/singer [wimpLink artistId="4150450"]Wayne Hussey[/wimpLink] and bassist Craig Adams, who both left [wimpLink artistId="13079"]the Sisters of Mercy[/wimpLink] to do so. ([wimpLink artistId="4150450"]Hussey[/wimpLink] had also played with the Walkie Talkies and [wimpLink artistId="1189"]Dead or Alive[/wimpLink].) The two recruited [wimpLink artistId="3613173"]Artery[/wimpLink] guitarist [wimpLink artistId="7547688"]Simon Hinkler[/wimpLink] and former [wimpLink artistId="3605785"]Red Lorry Yellow Lorry[/wimpLink] drummer [wimpLink artistId="6878714"]Mick Brown[/wimpLink] and called themselves the Sisterhood, to which [wimpLink artistId="13079"]Sisters of Mercy[/wimpLink] leader Andrew Eldritch objected strenuously. The Mission released two successful independent singles in the U.K. and signed to Mercury in 1986. The group soon completed its debut album, God's Own Medicine, which went on to produce a handful of U.K. hits, while critics found much of the record to be reminiscent of [wimpLink artistId="67522"]Led Zeppelin[/wimpLink] and [wimpLink artistId="8752651"]Yes[/wimpLink]. Although the band toured extensively in the U.K. and America; Adams had to return home from the latter leg after suffering from exhaustion. Produced by [wimpLink artistId="67522"]Led Zeppelin[/wimpLink] bassist [wimpLink artistId="3611850"]John Paul Jones[/wimpLink], their second album Children, widened the band's audience, reaching number two on the U.K. album charts. 1990's [wimpLink albumId="530116"]Carved in Sand[/wimpLink] shed some of [wimpLink artistId="3885669"]the Mission[/wimpLink]'s [wimpLink artistId="67522"]Zep[/wimpLink] fascination for more refined songwriting. [wimpLink artistId="7547688"]Hinkler[/wimpLink] left the band midway through the supporting tour and was eventually replaced permanently by Paul Etchells. Meanwhile, several [wimpLink artistId="3885669"]Mission[/wimpLink] members backed [wimpLink artistId="15530283"]Slade[/wimpLink] members [wimpLink artistId="6452679"]Noddy Holder[/wimpLink] and [wimpLink artistId="8077889"]Jim Lea[/wimpLink] on the Christmas charity single "Merry Xmas Everybody."
By 1992, [wimpLink artistId="4150450"]Hussey[/wimpLink] was the only original member left; following the 1994 [wimpLink albumId="575509"]Sum and Substance[/wimpLink] retrospective, he recorded the 1995 album Neverland with a new [wimpLink artistId="3885669"]Mission[/wimpLink] lineup. Blue followed a year later, with the greatest-hits retrospective Resurrection appearing in fall 1999. The 2001 album Aura was followed by a world tour that slowly saw the new line-up dissolving. By the time God Is a Bullet arrived courtesy of the 2007 version of the band, [wimpLink artistId="4150450"]Hussey[/wimpLink] was living in Brazil. He announced that [wimpLink artistId="3885669"]the Mission[/wimpLink] would actively promote the album through early 2008, after which he would be focusing on solo work. His first release to fall into this category was Bare, a [wimpLink artistId="4150450"]Hussey[/wimpLink] album largely made up of cover versions which appeared before the end of that year. Next, an album of outtakes from the God Is a Bullet sessions was issued in 2010, under the name Dum-Dum Bullets, before [wimpLink albumId="9986410"]Curios[/wimpLink] -- an album of covers and original material -- appeared in 2011 under the [wimpLink artistId="4261887"]Hussey & Regan[/wimpLink] moniker, re-kindling [wimpLink artistId="4150450"]Hussey[/wimpLink]'s creative relationship with the [wimpLink artistId="17394"]All About Eve[/wimpLink] founder [wimpLink artistId="6461399"]Julianne Regan[/wimpLink]. For much of 2011 and 2012, [wimpLink artistId="4150450"]Hussey[/wimpLink] appeared live under [wimpLink artistId="3885669"]the Mission[/wimpLink] name in celebration of their 25th anniversary, and in September 2013, the band released a new album, [wimpLink albumId="34480258"]Brightest Light[/wimpLink]. Three years later they released their 11th studio album, the 12-string heavy [wimpLink albumId="84764231"]Another Fall from Grace[/wimpLink], which [wimpLink artistId="4150450"]Hussey[/wimpLink] described as the "lost link between [wimpLink artistId="13079"]the Sisters of Mercy[/wimpLink]'s [wimpLink albumId="49200627"]First and Last and Always[/wimpLink] and [wimpLink artistId="3885669"]the Mission[/wimpLink]'s own first album." ~ Steve Huey & James Wilkinson

The Mission UK Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Mission UK resonates with 45-64 & 35-44 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 314 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Mixcloud, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Mission UK score 1.12%Moderate bucket.
Brand: AmpegBrand: MixcloudBrand: MOOG
Followers:27,917
Engagements:314
Rate:1.1%
Posts:992
Views:0
Avg Likes:314
Avg Comments:13
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 27,917 · Engagements 314 · Rate 1.1%
Posts 992 · Views 0 · Avg Likes 314 · Avg Comments 13 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 36%
35-44: 33%
25-34: 22%
18-24: 8%
Largest: 45-64 (36%); next: 35-44 (33%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED KINGDOM (22%)
UNITED STATES (17%)
BRAZIL (13%)
GERMANY (6%)
SPAIN (4%)
Top regions: UNITED KINGDOM (22%), UNITED STATES (17%), BRAZIL (13%)
Platform Engagement Instagram: 314 avg likes/post best engagement: Instagram 314 avg likes

Top Brand Affinities

Ampeg
Score: 26.84
Mixcloud
Score: 24.48
MOOG
Score: 21.76
Vivienne Westwood
Score: 7.71
Dr. Martens
Score: 7.14
Vauxhall
Score: 6.86
Warner Bros
Score: 6.46
RedBubble
Score: 6.23
Spotify Music
Score: 5.26
Movistar
Score: 5.17
MTV
Score: 5.10
Lollapalooza
Score: 4.80
Brand Category Score
Ampeg 26.84
Mixcloud 24.48
MOOG 21.76
Vivienne Westwood 7.71
Dr. Martens 7.14
Vauxhall 6.86
Warner Bros 6.46
RedBubble 6.23
Spotify Music 5.26
Movistar 5.17
MTV 5.10
Lollapalooza 4.80
Guinness 4.67
BBC 4.39
Kickstarter 4.27
The Witcher 3.94
Jack Daniels 3.72
Columbia Pictures 3.63
Paramount Pictures 3.48
Heinz 3.43
Star Wars 2.89
Tesco 2.87
AMC 2.74
Baileys 2.65
Harley-Davidson 2.59
Heineken 2.51
Emporium 2.48
Jaguar 2.40
SoundCloud 2.40
Lush 2.31
Urban Decay Cosmetics 2.31
Pixar 2.19
HBO 2.15
Philips 2.11
Showtime 1.99
Lego 1.91
Budweiser 1.80
Cadillac 1.80
DC Entertainment 1.78
Polaroid 1.65
Amazon 1.62
McLaren 1.58
Coachella 1.58
Paypal 1.55
Nintendo 1.50
Marvel Entertainment 1.45
Yamaha 1.40
Etsy 1.37
NYX Cosmetics 1.37
Universal 1.34

Official Profiles

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Artist: The Mission UK

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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