The Midnight

The Midnight — pop artist from US.

New live album Red, White and Bruised out now. There is a Japanese term: Mono no aware. It means basically, the sad beauty of seeing time pass - the aching…

Influence: 59.29% Fanbase: 39.86% Trending: 69.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hotline Miami • 83.48% • Very Strong

As of 2025-09-08

647,624

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:03:57 UTC

Genres

poppopwaveindie poppopelectronicelectronicnightrunother electronic music

Biography

New live album Red, White and Bruised out now.

There is a Japanese term: Mono no aware. It means basically, the sad beauty of seeing time pass - the aching awareness of impermanence. These are the days that we will return to one day in the future only in memories.
 
The Midnight consists of Tyler Lyle (a songwriter from the Deep South) and Tim McEwan (a producer from Denmark).

Top Brand Affinities

Report Date: 2025-09-08

The Midnight converts attention from 25-34 & 18-24 audiences across UNITED STATES, INDIA, BRAZIL. Audience shape is heavily male (81%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 11,292 avg views per post, with supportive conversation on Instagram. Shared audience with Hotline Miami, MOOG, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Midnight score 1.10% — Moderate bucket.

Brand: Hotline MiamiBrand: MOOGBrand: Akai

Followers:647,624

Engagements:7,118

Rate:1.1%

Posts:806

Avg Likes:6,917

Avg Comments:212

Avg Views:20,480

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 647,624 · Engagements 7,118 · Rate 1.1% Posts 806 · Views 20,480 · Avg Likes 6,917 · Avg Comments 212 · Avg Views 20,480	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 12% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (27%) INDIA (7%) BRAZIL (6%) UNITED KINGDOM (6%) CANADA (4%)	Top regions: UNITED STATES (27%), INDIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 4,657 avg likes/post · Tiktok: 9,188 avg views/post · Youtube: 11,292 avg views/post	Best reach: Youtube 11,292 avg views; best engagement: Instagram 4,657 avg likes

Top Brand Affinities

Hotline Miami

Score: 83.48

MOOG

Score: 27.37

Akai

Score: 22.83

DeLorean Motor Company

Score: 21.61

Mass Effect

Score: 20.09

Metal Gear Solid

Score: 19.42

Sega

Score: 18.40

BioShock

Score: 16.36

Ableton

Score: 15.84

Konami

Score: 14.68

Capcom

Score: 14.41

Bloodborne

Score: 12.13

Brand	Category	Score
Hotline Miami		83.48
MOOG		27.37
Akai		22.83
DeLorean Motor Company		21.61
Mass Effect		20.09
Metal Gear Solid		19.42
Sega		18.40
BioShock		16.36
Ableton		15.84
Konami		14.68
Capcom		14.41
Bloodborne		12.13
Columbia Pictures		12.07
Square Enix		12.00
Warner Bros		11.74
Lucasfilm		11.43
Sennheiser		11.10
Fallout		11.10
Pro Tools		10.52
The Last of Us		10.00
Hot Topic		9.76
Borderlands		9.46
Final Fantasy		8.66
Tomb Raider		8.28
Resident Evil		7.86
Kickstarter		7.58
Nintendo		7.44
Amazon Music		7.42
Rockstar Games		7.38
Pontiac		7.19
Bandai Namco		6.97
Mortal Kombat		6.89
God of War		6.69
GameStop		6.47
Hasbro		6.32
Datsun		6.25
Nvidia		6.13
Gundam		5.89
Power Rangers		5.85
Bethesda Softworks		5.72
Diablo		5.64
The Witcher		5.59
Nickelodeon		5.32
SoundCloud		5.28
Pioneer		5.27
MATTEL		5.25
Star Wars		4.95
Spotify Music		4.72
ASUS		4.70
Need for Speed		4.58