The Mary Wallopers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
148,521
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:44 UTC
Genres
Biography
To capture the chaotic energy of their famous livestream, the Wallopers expanded to a six-piece, including Roisin Barrett on bass, Ken Mooney on drums and Finian O’ Connor on tin whistle. When lockdown restrictions lifted, the band picked up where they left off, playing to ecstatic audiences of 1500 people a night at two sold out gigs at the prestigious Vicar Street in Dublin before blazing a trail through the UK, ending up with a raucous sold out date at the Powerhaus in Camden.
The Mary Wallopers keeps 25-34 & 18-24 audiences engaged throughout IRELAND, UNITED KINGDOM, UNITED STATES. The composition is heavily male (84%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 20,700 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Guinness, FlatOut, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 148,521 · Engagements 3,890 · Rate 2.6% Posts 694 · Views 28,044 · Avg Likes 3,740 · Avg Comments 33 · Avg Views 28,044 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 29% 35-44: 16% 45-64: 13% |
Largest: 25-34 (39%); next: 18-24 (29%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
IRELAND (49%) UNITED KINGDOM (23%) UNITED STATES (10%) CANADA (3%) FRANCE (2%) |
Top regions: IRELAND (49%), UNITED KINGDOM (23%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 2,263 avg likes/post · Tiktok: 20,700 avg views/post · Youtube: 7,344 avg views/post | Best reach: Tiktok 20,700 avg views; best engagement: Instagram 2,263 avg likes |
Top Brand Affinities
Guinness
FlatOut
Mixcloud
Jameson
Ryanair
Carlsberg
Fred Perry
Tesco
Depop
River Island
Hurley
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Guinness | 33.30 | |
| FlatOut | 29.47 | |
| Mixcloud | 25.99 | |
| Jameson | 25.94 | |
| Ryanair | 17.38 | |
| Carlsberg | 14.32 | |
| Fred Perry | 11.55 | |
| Tesco | 10.40 | |
| Depop | 9.62 | |
| River Island | 8.71 | |
| Hurley | 8.29 | |
| Vauxhall | 7.60 | |
| Tate Modern | 7.21 | |
| Ableton | 7.06 | |
| New Line Cinema | 6.78 | |
| MISSGUIDED | 6.36 | |
| boohoo | 5.67 | |
| Showtime | 5.62 | |
| Heineken | 5.19 | |
| Spotify Music | 5.14 | |
| Baileys | 4.63 | |
| Hennessy | 4.53 | |
| Pilsner Urquell | 4.26 | |
| Kodak | 4.25 | |
| Emporium | 4.21 | |
| Tinder | 4.15 | |
| Kickstarter | 3.66 | |
| SoundCloud | 3.60 | |
| Polaroid | 3.47 | |
| Primark | 3.28 | |
| Pringles | 3.20 | |
| Olympus | 3.19 | |
| BBC | 3.03 | |
| Urban Outfitters | 2.92 | |
| Cadbury | 2.86 | |
| UFC | 2.69 | |
| Lush | 2.69 | |
| Topshop | 2.68 | |
| Dr. Martens | 2.60 | |
| Airbnb | 2.57 | |
| The Olympic Games | 2.40 | |
| ASOS | 2.39 | |
| HBO | 2.38 | |
| Aperol | 2.35 | |
| Fujifilm | 2.30 | |
| Sunnies Studios | 2.18 | |
| Warner Bros | 2.04 | |
| Geocaching | 2.03 | |
| Beats Electronics | 2.02 | |
| Pixar | 2.00 |
Official Profiles
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LoginArtist: The Mary Wallopers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 03:00 UTC | The Mary Wallopers | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2025-12-19 03:00 UTC | The Mary Wallopers | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2025-12-20 03:00 UTC | The Mary Wallopers | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2025-12-21 03:00 UTC | The Mary Wallopers | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2025-12-22 03:00 UTC | The Mary Wallopers | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2025-12-24 02:30 UTC | The Mary Wallopers | SSE Arena | Belfast, United Kingdom | |
| 2025-12-24 02:30 UTC | The Mary Wallopers, Share a Suite | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2025-12-31 03:30 UTC | The Mary Wallopers | Gleneagle INEC Arena | Killarney, Ireland | |
| 2025-12-31 03:30 UTC | The Mary Wallopers | Gleneagle Arena | County Kerry, Ireland |
