The Mamas & the Papas Brand Affinity ranks highest Stella McCartney at 9.63% . Very Strong. Score DMDB 60.80% | Fanbase 50.49%

The Mamas & the Papas — pop artist from US.

The Mamas & the Papas were a significant pop group in the 1960s known for their radiant vocal harmonies and electric folk sound. Founded by John Phillips, the…

The Mamas & the Papas

Recognizable

Country: US | Artist ID: 11e81bc6-d7b7-8f24-8311-a0369fe50396

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Genres

poppopbrill building popbubblegum popsunshine popmainstream poprockrockclassic rockmellow goldpsychedelic rockfolk & traditionalfolkfolk rock

Influential: 60.80% Fanbase: 50.49% Trending: 65.95%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Stella McCartney • 9.63% • Very Strong

As of 2025-09-10

30,062

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.80% | Fanbase 50.49% | Trending 65.95% | CAREER STAGE: MAINSTREAM

Biography

The Mamas & the Papas were a significant pop group in the 1960s known for their radiant vocal harmonies and electric folk sound. Founded by John Phillips, the group's appeal was rooted in their easygoing California lifestyle. Despite a brief prime of three years and only four albums, their influence on the era was lasting.

John Phillips, a key figure in the group's formation, had a musical background in folk groups before establishing the Mamas & the Papas. The group's lineup evolved through various iterations before finding success with hits like "California Dreamin'" and "Monday, Monday." Despite internal conflicts and lineup changes, the group's music continued to resonate, leading to their induction into the Rock & Roll Hall of Fame in 1997.

Report Date: 2025-09-10

The Mamas & the Papas stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (59%), and content lands hardest on Instagram, where posts average 2,665 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Stella McCartney, Barbie, Paramount Pictures, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Mamas & the Papas a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Mamas & the Papas score 8.87% — Very Strong bucket.

Brand: Stella McCartneyBrand: BarbieBrand: Paramount Pictures

Followers:30,062

Engagements:2,665

Rate:8.9%

Posts:229

Avg Likes:2,665

Avg Comments:25

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,062 · Engagements 2,665 · Rate 8.9% Posts 229 · Views 0 · Avg Likes 2,665 · Avg Comments 25 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 32% 35-44: 15% 45-64: 12%	Largest: 25-34 (34%); next: 18-24 (32%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (46%) BRAZIL (8%) UNITED KINGDOM (6%) MEXICO (4%) ITALY (3%)	Top regions: UNITED STATES (46%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,665 avg likes/post	best engagement: Instagram 2,665 avg likes

Top Brand Affinities

Stella McCartney

Score: 9.63

Barbie

Score: 6.71

Paramount Pictures

Score: 5.94

MTV

Score: 5.93

Free People

Score: 5.32

NBC

Score: 5.01

Columbia Pictures

Score: 4.70

Pixar

Score: 4.14

Warner Bros

Score: 3.79

Urban Outfitters

Score: 3.59

Dr. Martens

Score: 3.41

Nickelodeon

Score: 3.32

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Top Brand Affinities

Brand	Category	Score
Stella McCartney		9.63
Barbie		6.71
Paramount Pictures		5.94
MTV		5.93
Free People		5.32
NBC		5.01
Columbia Pictures		4.70
Pixar		4.14
Warner Bros		3.79
Urban Outfitters		3.59
Dr. Martens		3.41
Nickelodeon		3.32
Spotify Music		3.26
Cadillac		2.94
Polaroid		2.90
AMC		2.78
Chrysler		2.74
Lollapalooza		2.62
Coachella		2.40
BBC		2.34
Philips		2.30
CBS		2.25
Vogue		2.22
Universal		2.06
Snoopy And The Peanuts Gang		2.01
Fujifilm		1.99
Kodak		1.94
Showtime		1.94
HBO		1.93
Star Wars		1.86
Target		1.73
Pepsi		1.73
Netflix		1.71
Budweiser		1.68
Fenty beauty		1.63
Guess		1.62
Nintendo		1.55
The Olympic Games		1.54
Tiffany & Co		1.53
Versace		1.52
Jaguar		1.52
SoundCloud		1.50
Los Angeles Lakers		1.50
Polo Ralph Lauren		1.50
Calvin Klein		1.47
Walmart		1.46
Lush		1.44
McLaren		1.38
Microsoft		1.37
Harley-Davidson		1.36