The Maine

The Maine — pop artist from US.

Formed in Arizona back in 2007, The Maine released their sixth studio album in the spring of 2017 - during their tenth year together as a band. Over the years,…

Influence: 62.78% Fanbase: 54.51% Trending: 66.91% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 21.99% • Very Strong

As of 2025-09-09

435,091

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:17 UTC

Genres

poppost-teen poppop emotempe indierockmodern rockrockpop rockalternative rockalternativemodern alternative rockalternativepunkpop punkneon pop punk

Biography

Formed in Arizona back in 2007, The Maine released their sixth studio album in the spring of 2017 - during their tenth year together as a band. Over the years, the band has been labelled as pop, alternative, rock, emo and every style in between. Now, The Maine continue to defy genre stereotypes with their most recent album and independent release, Lovely Little Lonely. First single and alt-radio track, “Bad Behavior” dances its way into your head and in true pop fashion, refuses to leave - making an impact with its catchy hooks. The single also served visually as the band’s first music video for the album. The song tethers true to the heart of The Maine’s charm - frontman John O’Callaghan’s writing style - packaging it together as poetic pop. The album pushes into rock boundaries with tracks like “Do You Remember” while the haunting “Black Butterflies & Deja Vu” uses much softer vocals. Cohesively, the album flows together as the perfect natural evolution from their last full length, American Candy. The band allowed the fans a unique look into the creation of this record with an online web series following the studio process. The Maine continues to redefine what it means to be a band nowadays, proven again last year when they hosted their very own music festival. After its release, the band brought their new album to life on a headlining run of the same name - in several different continents worldwide.

Top Brand Affinities

Report Date: 2025-09-09

The Maine is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (72%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (5,149 avg views per post); Instagram builds the community layer. Affinity data highlights Arctic Fox hair Color, Live Nation, Hot Topic, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Maine score 1.10% — Moderate bucket.

Brand: Arctic Fox hair ColorBrand: Live NationBrand: Hot Topic

Followers:435,091

Engagements:4,791

Rate:1.1%

Posts:6,842

Avg Likes:4,747

Avg Comments:215

Avg Views:6,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 435,091 · Engagements 4,791 · Rate 1.1% Posts 6,842 · Views 6,504 · Avg Likes 4,747 · Avg Comments 215 · Avg Views 6,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 22% 13-17: 8% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (22%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (33%) PHILIPPINES (11%) BRAZIL (11%) UNITED KINGDOM (8%) MEXICO (4%)	Top regions: UNITED STATES (33%), PHILIPPINES (11%), BRAZIL (11%)
Platform Engagement	Instagram: 4,099 avg likes/post · Tiktok: 5,149 avg views/post · Youtube: 1,355 avg views/post	Best reach: Tiktok 5,149 avg views; best engagement: Instagram 4,099 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 21.99

Live Nation

Score: 20.58

Hot Topic

Score: 13.52

Nasty Gal

Score: 12.50

Lollapalooza

Score: 12.27

Lime Crime

Score: 7.75

Glossier

Score: 7.69

Influenster

Score: 7.06

Free People

Score: 6.72

Urban Outfitters

Score: 6.46

Taco Bell

Score: 5.43

Amway

Score: 5.35

Brand	Category	Score
Arctic Fox hair Color		21.99
Live Nation		20.58
Hot Topic		13.52
Nasty Gal		12.50
Lollapalooza		12.27
Lime Crime		7.75
Glossier		7.69
Influenster		7.06
Free People		6.72
Urban Outfitters		6.46
Taco Bell		5.43
Amway		5.35
OLD NAVY		5.09
Steve Madden		5.01
Verizon		5.00
Gillette		4.97
Dr. Martens		4.59
Coors		4.58
Margaritaville		4.56
Busch		4.41
Showtime		4.22
iHeartRadio Music Awards		3.90
Vans		3.85
Target		3.78
Budweiser		3.78
American Eagle		3.69
Abercrombie & Fitch		3.65
Heinz		3.54
Lush		3.52
Polaroid		3.49
Coachella		3.36
Chrysler		3.28
Paramount Pictures		3.02
NHL		3.00
AMC		2.96
Forever 21		2.91
Fenty beauty		2.89
Spotify Music		2.88
PetSmart		2.86
Lululemon Athletica		2.81
Too Faced Cosmetics		2.81
Emporium		2.77
Tinder		2.68
MTV		2.66
Columbia Pictures		2.65
Pepsi		2.62
ASOS		2.56
Monster Beverage		2.55
Chipotle Mexican Grill		2.47
Universal		2.41