The LOX
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
721,179
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:11:20 UTC
Genres
Biography
Styles P (David Styles), Jadakiss (Jason Phillips), and Sheek Louch (Sean Jacobs) rapped together in high school under the name the Bomb Squad (not to be confused with Public Enemy's production team) and eventually became known as the Warlocks. A demo they recorded with Jaz-O won over fellow Yonkers native Mary J. Blige, and consequently Sean "Puff Daddy" Combs, who signed the group to Bad Boy Entertainment. After the trio had their name shortened by Combs to the LOX -- eventually acronymic for Living Off Experience -- they achieved a commercial breakthrough in 1997. They contributed "We'll Always Love Big Poppa" to the maxi-single edition of Puff Daddy's chart-topping "I'll Be Missing You," and were featured on a slew of tracks highlighted by the remix of Puff's "All About the Benjamins" and the Bad Boy remix of Mariah Carey's "Honey," which were likewise among that year's biggest pop hits.
All of that activity primed the LOX for the release of their debut full-length. Money, Power & Respect was issued in January 1998. Highly anticipated, the album entered the Billboard 200 at number three and produced Top 40 singles with "If You Think I'm Jiggy" and the title track, the latter of which, featuring Lil' Kim and DMX, also topped the rap chart. Even though the group thrived with Bad Boy, they opted to then consolidate their affiliation with Ruff Ryders, a management and label enterprise with a tougher, more compatible image. The trio returned on Ruff Ryders in January 2000 with We Are the Streets. Produced almost exclusively by RR linchpin Swizz Beatz, it debuted at number five on the Billboard 200. The biggest single was "Ryde or Die, B****," a collaboration with Timbaland, Eve, and Drag-On.
Each member of the LOX soon established a solo career and focused on work outside the group. Rather impressively, Jadakiss' Kiss tha Game Goodbye, Styles' A Gangster and a Gentleman, and Sheek's Walk witt Me, constituting the first wave of solo LOX releases, all placed within the Top Ten of the Billboard 200 from 2001 through 2003. Under the name D-Block, the three MCs reconvened to put together the 2009 compilation No Security, a platform for themselves and developing artists on the D-Block label. During 2013 and 2014, they released the LOX EPs The Trinity and The Trinity: 2nd Sermon, along with The Trinity: 3rd Sermon, a mixtape.
The group's first proper album in 16 years, Filthy America...It's Beautiful, arrived in 2016 with DJ Premier, Pete Rock, and Dame Grease among the producers. The joint D-Block/Roc Nation release reached number 42 on the Billboard 200. In 2020, they inched toward album four, Living Off Xperience, with the singles "Loyalty and Love" and "Gave It to 'Em." The LP arrived that August and contained a fearsome collaboration with DMX, "Bout Shit." A handful of group featured appearances followed over the next few years, and in 2024, the LOX returned with the spare and menacing "Isley Money." ~ Andy Kellman
The LOX reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily male (83%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 406,216 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Spinrilla, New Era, Akai suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 721,179 · Engagements 8,060 · Rate 1.1% Posts 627 · Views 406,216 · Avg Likes 7,676 · Avg Comments 530 · Avg Views 406,216 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 18-24: 22% 35-44: 22% 45-64: 3% |
Largest: 25-34 (51%); next: 18-24 (22%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (5%) CANADA (4%) GERMANY (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (5%), CANADA (4%) |
| Platform Engagement | Instagram: 661 avg likes/post · Youtube: 406,216 avg views/post | Best reach: Youtube 406,216 avg views; best engagement: Youtube 7,015 avg likes |
Top Brand Affinities
Spinrilla
New Era
Akai
Live Nation
Flight Club
WNBA
Amazon Music
Pro Tools
iHeartRadio Music Awards
True Religion
Hennessy
ESPN
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 31.32 | |
| New Era | 26.34 | |
| Akai | 24.67 | |
| Live Nation | 24.58 | |
| Flight Club | 24.42 | |
| WNBA | 17.54 | |
| Amazon Music | 17.40 | |
| Pro Tools | 16.80 | |
| iHeartRadio Music Awards | 16.18 | |
| True Religion | 16.07 | |
| Hennessy | 15.55 | |
| ESPN | 14.32 | |
| Hennessey | 13.59 | |
| Mixcloud | 12.12 | |
| SoundCloud | 11.08 | |
| CNN | 10.79 | |
| Foot Locker | 10.38 | |
| Beats Electronics | 10.24 | |
| Benihana | 9.64 | |
| Sneakerhead | 9.44 | |
| MTV | 8.68 | |
| Maybach | 8.65 | |
| NBA | 8.42 | |
| Sneaker News | 8.37 | |
| FOX | 8.33 | |
| Los Angeles Lakers | 7.87 | |
| Pioneer | 7.83 | |
| NFL | 7.78 | |
| Sole Collector | 7.22 | |
| Timberland | 7.01 | |
| Nice Kicks | 6.68 | |
| Kickstagram | 6.56 | |
| Verizon | 6.42 | |
| Champion | 5.84 | |
| Carhartt | 5.83 | |
| Kodak | 5.68 | |
| Jameson | 5.46 | |
| NBC | 5.27 | |
| Macy's | 5.22 | |
| Ableton | 5.12 | |
| Spotify Music | 5.10 | |
| Moncler | 5.09 | |
| Gillette | 4.68 | |
| Barber Shop Connect | 4.37 | |
| Coach | 4.30 | |
| Mortal Kombat | 4.04 | |
| Versace | 3.98 | |
| Polo Ralph Lauren | 3.81 | |
| Stüssy | 3.61 | |
| Acura | 3.46 |
Official Profiles
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LoginArtist: The LOX
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















