The LOX

The LOX

Country: US

Influence: 61.34% Fanbase: 42.06% Trending: 70.98% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 31.32% • Very Strong

As of 2025-09-08

721,179

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:20 UTC

Genres

pophip pophip-hop & raphip hoppop raprapsouthern hip hoptrapgangster rapeast coast hip hophip-hop/raphardcore hip hop

Biography

Veteran rap group the LOX carry the torch for hard-hitting East Coast hip-hop. Within only a few years during the late '90s and the following decade, they were factors in the commercial dominance of Bad Boy and the ascent of Ruff Ryders. After they established themselves with a good amount of supporting collaborative work, the LOX cashed in with their Top Ten debut, Money, Power & Respect (1998), then made a better stylistic fit with Ruff Ryders, where they issued another Top Ten hit with We Are the Streets (2000). MCs Styles P, Jadakiss, and Sheek Louch then went solo with across-the-board commercial success, and in the process became one of few groups with a Top Ten entry on the Billboard 200 from each member. Years after achieving the feat, the LOX resumed recording together with the Trinity series, the albums Filthy America...It's Beautiful (2016) and Living Off Xperience (2020), and the single "Isley Money" (2024), all of which were issued through the self-operated D-Block label.

Styles P (David Styles), Jadakiss (Jason Phillips), and Sheek Louch (Sean Jacobs) rapped together in high school under the name the Bomb Squad (not to be confused with Public Enemy's production team) and eventually became known as the Warlocks. A demo they recorded with Jaz-O won over fellow Yonkers native Mary J. Blige, and consequently Sean "Puff Daddy" Combs, who signed the group to Bad Boy Entertainment. After the trio had their name shortened by Combs to the LOX -- eventually acronymic for Living Off Experience -- they achieved a commercial breakthrough in 1997. They contributed "We'll Always Love Big Poppa" to the maxi-single edition of Puff Daddy's chart-topping "I'll Be Missing You," and were featured on a slew of tracks highlighted by the remix of Puff's "All About the Benjamins" and the Bad Boy remix of Mariah Carey's "Honey," which were likewise among that year's biggest pop hits.

All of that activity primed the LOX for the release of their debut full-length. Money, Power & Respect was issued in January 1998. Highly anticipated, the album entered the Billboard 200 at number three and produced Top 40 singles with "If You Think I'm Jiggy" and the title track, the latter of which, featuring Lil' Kim and DMX, also topped the rap chart. Even though the group thrived with Bad Boy, they opted to then consolidate their affiliation with Ruff Ryders, a management and label enterprise with a tougher, more compatible image. The trio returned on Ruff Ryders in January 2000 with We Are the Streets. Produced almost exclusively by RR linchpin Swizz Beatz, it debuted at number five on the Billboard 200. The biggest single was "Ryde or Die, B****," a collaboration with Timbaland, Eve, and Drag-On.

Each member of the LOX soon established a solo career and focused on work outside the group. Rather impressively, Jadakiss' Kiss tha Game Goodbye, Styles' A Gangster and a Gentleman, and Sheek's Walk witt Me, constituting the first wave of solo LOX releases, all placed within the Top Ten of the Billboard 200 from 2001 through 2003. Under the name D-Block, the three MCs reconvened to put together the 2009 compilation No Security, a platform for themselves and developing artists on the D-Block label. During 2013 and 2014, they released the LOX EPs The Trinity and The Trinity: 2nd Sermon, along with The Trinity: 3rd Sermon, a mixtape.

The group's first proper album in 16 years, Filthy America...It's Beautiful, arrived in 2016 with DJ Premier, Pete Rock, and Dame Grease among the producers. The joint D-Block/Roc Nation release reached number 42 on the Billboard 200. In 2020, they inched toward album four, Living Off Xperience, with the singles "Loyalty and Love" and "Gave It to 'Em." The LP arrived that August and contained a fearsome collaboration with DMX, "Bout Shit." A handful of group featured appearances followed over the next few years, and in 2024, the LOX returned with the spare and menacing "Isley Money." ~ Andy Kellman

The LOX Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The LOX reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily male (83%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 406,216 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Spinrilla, New Era, Akai suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The LOX score 1.12%Moderate bucket.
Brand: SpinrillaBrand: New EraBrand: Akai
Followers:721,179
Engagements:8,060
Rate:1.1%
Posts:627
Views:406,216
Avg Likes:7,676
Avg Comments:530
Avg Views:406,216

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 721,179 · Engagements 8,060 · Rate 1.1%
Posts 627 · Views 406,216 · Avg Likes 7,676 · Avg Comments 530 · Avg Views 406,216
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 51%
18-24: 22%
35-44: 22%
45-64: 3%
Largest: 25-34 (51%); next: 18-24 (22%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (67%)
UNITED KINGDOM (5%)
CANADA (4%)
GERMANY (2%)
AUSTRALIA (2%)
Top regions: UNITED STATES (67%), UNITED KINGDOM (5%), CANADA (4%)
Platform Engagement Instagram: 661 avg likes/post · Youtube: 406,216 avg views/post Best reach: Youtube 406,216 avg views; best engagement: Youtube 7,015 avg likes

Top Brand Affinities

Spinrilla
Score: 31.32
New Era
Score: 26.34
Akai
Score: 24.67
Live Nation
Score: 24.58
Flight Club
Score: 24.42
WNBA
Score: 17.54
Amazon Music
Score: 17.40
Pro Tools
Score: 16.80
iHeartRadio Music Awards
Score: 16.18
True Religion
Score: 16.07
Hennessy
Score: 15.55
ESPN
Score: 14.32
Brand Category Score
Spinrilla 31.32
New Era 26.34
Akai 24.67
Live Nation 24.58
Flight Club 24.42
WNBA 17.54
Amazon Music 17.40
Pro Tools 16.80
iHeartRadio Music Awards 16.18
True Religion 16.07
Hennessy 15.55
ESPN 14.32
Hennessey 13.59
Mixcloud 12.12
SoundCloud 11.08
CNN 10.79
Foot Locker 10.38
Beats Electronics 10.24
Benihana 9.64
Sneakerhead 9.44
MTV 8.68
Maybach 8.65
NBA 8.42
Sneaker News 8.37
FOX 8.33
Los Angeles Lakers 7.87
Pioneer 7.83
NFL 7.78
Sole Collector 7.22
Timberland 7.01
Nice Kicks 6.68
Kickstagram 6.56
Verizon 6.42
Champion 5.84
Carhartt 5.83
Kodak 5.68
Jameson 5.46
NBC 5.27
Macy's 5.22
Ableton 5.12
Spotify Music 5.10
Moncler 5.09
Gillette 4.68
Barber Shop Connect 4.37
Coach 4.30
Mortal Kombat 4.04
Versace 3.98
Polo Ralph Lauren 3.81
Stüssy 3.61
Acura 3.46

Official Profiles

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Artist: The LOX

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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