The Lowdown Drifters

The Lowdown Drifters — country artist from US.

The Lowdown Drifters are a hard living, hard loving and hard leaving group of Ft. Worth based musicians blending country, rock and Americana into a sound of…

Influence: 49.38% Fanbase: 17.86% Trending: 65.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 61.96% • Very Strong

As of 2025-09-10

43,403

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:03:15 UTC

Genres

countrycountryred dirtamericanroots americana

Biography

The Lowdown Drifters are a hard living, hard loving and hard leaving group of Ft. Worth based musicians blending country, rock and Americana into a sound of their own; the epitome of a rock band with a fiddle problem. With heartfelt and sincere melodies crafted by their accurately named frontman Big John Cannon, the Drifters live show is a high energy experience, highlighting their songs that capture the highs and lows of the human experience. The Drifters have been propelled to over 500,000 monthly listeners and 50 million total streams by their wildly successful album Last Call for Dreamers which has led them to share the stage with artists including Randy Rogers, Koe Wetzel, LeAnn Rimes and Zach Bryan. The Lowdown Drifters look forward to a packed 2024, releasing the single Bridges to Burn along with a full album to follow with Grammy Award nominated producer Wes Sharon (Turnpike Troubadours, American Aquarium, John Fulbright) and Malcolm Springer (Matchbox 20, Collective Soul) as well as a national supporting tour to follow.

Top Brand Affinities

Report Date: 2025-09-10

The Lowdown Drifters engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, NIGERIA. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (13,287 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Ariat, Pacific Northwest Wonderland, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lowdown Drifters score 1.13% — Moderate bucket.

Brand: AriatBrand: Pacific Northwest WonderlandBrand: Miller Lite

Followers:43,403

Engagements:491

Rate:1.1%

Posts:2,563

Avg Likes:473

Avg Comments:22

Avg Views:14,040

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,403 · Engagements 491 · Rate 1.1% Posts 2,563 · Views 14,040 · Avg Likes 473 · Avg Comments 22 · Avg Views 14,040	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 27% 35-44: 22% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (27%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (86%) CANADA (6%) NIGERIA (5%) AUSTRALIA (2%) BRAZIL (2%)	Top regions: UNITED STATES (86%), CANADA (6%), NIGERIA (5%)
Platform Engagement	Instagram: 184 avg likes/post · Tiktok: 753 avg views/post · Youtube: 13,287 avg views/post	Best reach: Youtube 13,287 avg views; best engagement: Youtube 244 avg likes

Top Brand Affinities

Ariat

Score: 61.96

Pacific Northwest Wonderland

Score: 36.30

Miller Lite

Score: 31.96

Live Nation

Score: 26.19

Coors

Score: 25.23

Ampeg

Score: 24.29

Houston Livestock Show and Rodeo

Score: 19.59

Amazon Music

Score: 18.83

Tagaz

Score: 16.97

Crown Royal

Score: 15.50

Kenworth

Score: 14.32

Carhartt

Score: 13.76

Brand	Category	Score
Ariat		61.96
Pacific Northwest Wonderland		36.30
Miller Lite		31.96
Live Nation		26.19
Coors		25.23
Ampeg		24.29
Houston Livestock Show and Rodeo		19.59
Amazon Music		18.83
Tagaz		16.97
Crown Royal		15.50
Kenworth		14.32
Carhartt		13.76
Bud Light		13.67
Stihl		13.64
Pro Tools		12.04
Barstool Sports		11.93
Busch		11.18
Jim Beam		11.16
Margaritaville		10.82
Sennheiser		10.57
Bonneville		8.54
Jameson		8.31
NBC		7.93
GMC		7.34
Paramount Pictures		7.15
Spotify Music		6.95
Free People		6.41
Ableton		6.13
Jack Daniels		6.08
The Home Depot		5.90
Budweiser		5.81
Jeep		5.68
MamaBear		5.55
iHeartRadio Music Awards		5.31
Cadillac		5.07
Harley-Davidson		5.05
Pilsner Urquell		5.00
Dodge		4.83
Husqvarna Motorcycles		4.75
Verizon		4.51
ESPN		4.26
Gillette		4.15
NORDSTROM		4.14
OLD NAVY		4.13
Oakley		3.80
Kickstarter		3.73
Taco Bell		3.61
NFL		3.54
NHL		3.50
Under Armour		3.42

Official Profiles

Artist: The Lowdown Drifters

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Lowdown Drifters today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-11 04:00 UTC	The Lowdown Drifters	Dosey Doe Coffee	The Woodlands, United States	doseydoetickets.com
2026-01-18 03:00 UTC	The Lowdown Drifters	Bell Theatre	Pineville, United States	facebook.com