The Lonely Island Brand Affinity ranks highest Showtime at 5.69% . Very Strong. Score DMDB 63.67% | Fanbase 58.06%

The Lonely Island — hip-hop & rap artist from US.

The Lonely Island is a comedic trio consisting of Andy Samberg, Akiva Schaffer, and Jorma Taccone, who originally gained recognition for their "digital shorts"…

The Lonely Island

Recognizable

Country: US | Artist ID: 11e81bc7-763d-049e-97f8-a0369fe50396

Find Artist

Genres

hip-hop & rappop rapcomedy rapcomedy & spoken wordcomedycomic

Influential: 63.67% Fanbase: 58.06% Trending: 66.47%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Showtime • 5.69% • Very Strong

As of 2025-09-10

9,729,052

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.67% | Fanbase 58.06% | Trending 66.47% | CAREER STAGE: MAINSTREAM

Biography

The Lonely Island is a comedic trio consisting of Andy Samberg, Akiva Schaffer, and Jorma Taccone, who originally gained recognition for their "digital shorts" on Saturday Night Live. Formed in 2001 after reuniting post-high school, the group found success through Channel 101 before joining SNL. Their popular digital shorts like "Lazy Sunday" and "Dick in a Box" garnered widespread attention. The trio released albums such as Incredibad and Turtleneck & Chain, collaborating with artists like Justin Timberlake and Rihanna.

In addition to their music career, The Lonely Island ventured into film with projects like Hot Rod and Popstar: Never Stop Never Stopping. Over the years, they continued to release albums like The Wack Album and collaborated with artists such as Kendrick Lamar and Lady Gaga. The group's diverse projects have showcased their comedic talents and musical versatility.

Report Date: 2025-09-10

The Lonely Island speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (68%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (36,384 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Showtime, Taco Bell, Paramount Pictures, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lonely Island score 0.17% — Low bucket.

Brand: ShowtimeBrand: Taco BellBrand: Paramount Pictures

Followers:9,729,052

Engagements:16,222

Rate:0.2%

Posts:802

Avg Likes:15,940

Avg Comments:332

Avg Views:36,384

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,729,052 · Engagements 16,222 · Rate 0.2% Posts 802 · Views 36,384 · Avg Likes 15,940 · Avg Comments 332 · Avg Views 36,384	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 9% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (10%) CANADA (7%) BRAZIL (5%) INDIA (3%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (10%), CANADA (7%)
Platform Engagement	Instagram: 15,088 avg likes/post · Tiktok: 0 avg views/post · Youtube: 36,384 avg views/post	Best reach: Youtube 36,384 avg views; best engagement: Instagram 15,088 avg likes

Top Brand Affinities

Showtime

Score: 5.69

Taco Bell

Score: 5.22

Paramount Pictures

Score: 4.50

Pilsner Urquell

Score: 4.40

Columbia Pictures

Score: 4.37

Kmart

Score: 4.21

Lollapalooza

Score: 4.17

NBC

Score: 4.14

Dunkin' Donuts

Score: 4.01

Fallout

Score: 4.00

AMC

Score: 4.00

Coors

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Showtime		5.69
Taco Bell		5.22
Paramount Pictures		4.50
Pilsner Urquell		4.40
Columbia Pictures		4.37
Kmart		4.21
Lollapalooza		4.17
NBC		4.14
Dunkin' Donuts		4.01
Fallout		4.00
AMC		4.00
Coors		3.83
Guinness		3.55
HBO		3.39
Star Wars		3.31
Summit Entertainment		3.27
Budweiser		3.18
Polaroid		3.12
Comedy Central		3.02
Lush		2.94
Pokemon Go		2.87
ESPN		2.85
BBC		2.79
Dr. Martens		2.71
NHL		2.70
Emporium		2.65
Warner Bros		2.65
Nickelodeon		2.63
Primark		2.62
Nintendo		2.61
Coachella		2.51
Geocaching		2.49
Sunnies Studios		2.48
Tinder		2.45
Universal		2.39
Pixar		2.36
Marvel Entertainment		2.33
Busch		2.31
Costco		2.25
NFL		2.23
Netflix		2.21
DC Entertainment		2.18
Lego		2.11
ASOS		2.06
Snoopy And The Peanuts Gang		2.01
Chrysler		2.00
Activision Blizzard		1.98
Airbnb		1.95
Transformers		1.94
Walt Disney		1.93