The Local Train Brand Affinity ranks highest OnePlus at 33.88% . Very Strong. Score DMDB 54.30% | Fanbase 44.88%

The Local Train — pop artist from IN.

The Local Train is a Hindi rock band hailing from New Delhi. They released their debut album 'Aalas ka Pedh' in 2015, followed by their second album 'Vaaqif'…

The Local Train

Established

Country: IN | Artist ID: 11e81bbf-63fd-0c96-bdd4-a0369fe50396

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Genres

popdesi popindian indiehindi indierockrockindian rockpop rockasiannew delhi indiemiddle easternsufi

Influential: 54.30% Fanbase: 44.88% Trending: 59.01%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 33.88% • Very Strong

As of 2025-09-10

1,493,138

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 54.30% | Fanbase 44.88% | Trending 59.01% | CAREER STAGE: MID_LEVEL

Biography

The Local Train is a Hindi rock band hailing from New Delhi. They released their debut album 'Aalas ka Pedh' in 2015, followed by their second album 'Vaaqif' in January 2018. Both albums garnered significant streaming success within the independent music scene in India. The band is recognized for their energetic live performances and popular sing-along tracks.

Since their debut, The Local Train has cultivated a devoted fan base and established themselves as a prominent rock act in India, enjoying mainstream success amidst a predominantly non-rock music landscape.

Report Date: 2025-09-10

The Local Train resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, BANGLADESH, NEPAL. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 41,307 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with OnePlus, Sennheiser, Infosys maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Local Train score 2.48% — Strong bucket.

Brand: OnePlusBrand: SennheiserBrand: Infosys

Followers:1,493,138

Engagements:37,048

Rate:2.5%

Posts:1,396

Avg Likes:37,127

Avg Comments:573

Avg Views:41,307

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,493,138 · Engagements 37,048 · Rate 2.5% Posts 1,396 · Views 41,307 · Avg Likes 37,127 · Avg Comments 573 · Avg Views 41,307	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 34% 13-17: 6% 35-44: 2%	Largest: 18-24 (57%); next: 25-34 (34%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	INDIA (80%) BANGLADESH (9%) NEPAL (3%) UNITED STATES (2%) PAKISTAN (2%)	Top regions: INDIA (80%), BANGLADESH (9%), NEPAL (3%)
Platform Engagement	Instagram: 33,595 avg likes/post · Youtube: 41,307 avg views/post	Best reach: Youtube 41,307 avg views; best engagement: Instagram 33,595 avg likes

Top Brand Affinities

OnePlus

Score: 33.88

Sennheiser

Score: 17.11

Infosys

Score: 17.08

Discovery Media

Score: 16.56

Sabyasachi Mukherjee

Score: 14.03

Décathlon

Score: 11.59

Mahindra

Score: 10.24

Bacardi

Score: 10.05

Snapseed

Score: 9.85

Bajaj

Score: 8.84

National Geographic

Score: 8.58

A Game of Tones

Score: 8.24

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Top Brand Affinities

Brand	Category	Score
OnePlus		33.88
Sennheiser		17.11
Infosys		17.08
Discovery Media		16.56
Sabyasachi Mukherjee		14.03
Décathlon		11.59
Mahindra		10.24
Bacardi		10.05
Snapseed		9.85
Bajaj		8.84
National Geographic		8.58
A Game of Tones		8.24
Amazon Music		8.14
Pro Tools		7.38
Travelgram		6.79
Travelstoke		6.50
Ableton		6.33
Geocaching		6.13
Maruti		5.93
Clarks		5.66
Selfiegram		5.25
Beats Electronics		5.07
Motorola		5.03
musical.ly		4.66
Adobe		4.58
Nikon		4.37
MTV		3.85
Canon		3.65
G-shock		3.60
Sony		3.16
HBO		2.99
KTM		2.82
GoPro		2.77
Yamaha		2.74
Nokia		2.70
Lollapalooza		2.69
Tinder		2.69
Spotify Music		2.48
H&M		2.38
Budweiser		2.38
Xiaomi		2.37
Tomorrowland		2.34
KFC		2.28
Pizza Lover		2.26
Hyundai		2.15
Levi's		2.04
SoundCloud		2.03
Red Bull		2.03
Ray-Ban		2.02
FIFA		1.86