The Lighthouse and the Whaler

The Lighthouse and the Whaler

Country: US

Influence: 52.50% Fanbase: 31.44% Trending: 63.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.11% • Very Strong

As of 2025-09-08

4,411

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:27 UTC

Genres

popshimmer popcleveland indieindie poppopalternativealternativeindie rockbluesstomp and hollerfolk & traditionalmodern folk rock

Biography

The story of Cleveland, Ohio’s The Lighthouse And The Whaler is one of perseverance and determination; of personal, cumulative growth and maturity. Formed in 2008, the current trio of Michael LoPresti, Mark Porostosky, and Ryan Walker have released three full-length albums and headlined tours from coast to coast, picking up accolades from the likes of Rolling Stone, NPR, and many more outlets along the way. They’ve been described, at various times over the past decade, as a folk, alternative, and rock band – and the truth is they’ve dabbled in all these areas, and more – but fitting into one box has never been a defining factor for them.

“For me, our sound is more like a concept or an existential experience than it is a specific genre,” LoPresti says. “If you have to boil it down that’s fine, but I want it to be more than that: I want it to be a way of understanding oneself. I can find something about myself that I didn’t realize was there, or I can go and feel emboldened to be the person that I want to be and am trying to be.”

This is The Lighthouse and the Whaler that we always wanted it to be. There’s something there for you in the songs. There’s something you can find for yourself, no matter where you are in life, it came from a place where we were finding that for ourselves as well. We tried to make every single moment worth the listen, so that people will want to go on that journey again.

The Lighthouse and the Whaler Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Lighthouse and the Whaler cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (66%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 79 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Warby Parker, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Lighthouse and the Whaler score 1.79%Moderate bucket.
Brand: Live NationBrand: Warby ParkerBrand: MOOG
Followers:4,411
Engagements:79
Rate:1.8%
Posts:230
Views:0
Avg Likes:79
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,411 · Engagements 79 · Rate 1.8%
Posts 230 · Views 0 · Avg Likes 79 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 32%
35-44: 16%
13-17: 4%
Largest: 25-34 (43%); next: 18-24 (32%)
Gender Split Female: 66%
Male: 34%
Non-binary/Other: 0%
Skews female (66%)
Top Countries UNITED STATES (80%)
CANADA (3%)
UNITED KINGDOM (3%)
BRAZIL (2%)
MEXICO (1%)
Top regions: UNITED STATES (80%), CANADA (3%), UNITED KINGDOM (3%)
Platform Engagement Instagram: 79 avg likes/post best engagement: Instagram 79 avg likes

Top Brand Affinities

Live Nation
Score: 30.11
Warby Parker
Score: 23.71
MOOG
Score: 15.71
Kickstarter
Score: 10.38
Madewell
Score: 10.22
Brandy Melville
Score: 10.15
Sennheiser
Score: 9.48
Pro Tools
Score: 7.74
Heinz
Score: 7.67
Holden
Score: 7.38
TOMS
Score: 7.29
J.Crew
Score: 7.25
Brand Category Score
Live Nation 30.11
Warby Parker 23.71
MOOG 15.71
Kickstarter 10.38
Madewell 10.22
Brandy Melville 10.15
Sennheiser 9.48
Pro Tools 7.74
Heinz 7.67
Holden 7.38
TOMS 7.29
J.Crew 7.25
Anthropologie 7.25
Glossier 7.03
Lollapalooza 6.78
Pacific Northwest Wonderland 6.24
Urban Outfitters 6.16
Verizon 5.83
Target 5.72
Free People 5.71
Spotify Music 5.63
American Eagle 5.35
Chick-fil-A 5.22
Kodak 5.21
HomeGoods 5.11
Showtime 5.06
Coachella 4.88
Airbnb 4.85
Ableton 4.78
Kroger 4.67
NBC 4.47
iHeartRadio Music Awards 4.46
The Home Depot 4.44
Taco Bell 4.22
Polaroid 4.10
Bethesda Softworks 4.06
NORDSTROM 4.04
Dr. Martens 3.99
Paramount Pictures 3.83
Oculus 3.75
Summit Entertainment 3.72
OLD NAVY 3.45
Gatorade 3.43
Busch 3.36
Chipotle Mexican Grill 3.33
Abercrombie & Fitch 3.23
The North Face 3.20
Cadillac 3.12
Leica 3.05
MTV 3.00

Official Profiles

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Artist: The Lighthouse and the Whaler

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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