The Lighthouse and the Whaler
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,411
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:27 UTC
Genres
Biography
“For me, our sound is more like a concept or an existential experience than it is a specific genre,” LoPresti says. “If you have to boil it down that’s fine, but I want it to be more than that: I want it to be a way of understanding oneself. I can find something about myself that I didn’t realize was there, or I can go and feel emboldened to be the person that I want to be and am trying to be.”
This is The Lighthouse and the Whaler that we always wanted it to be. There’s something there for you in the songs. There’s something you can find for yourself, no matter where you are in life, it came from a place where we were finding that for ourselves as well. We tried to make every single moment worth the listen, so that people will want to go on that journey again.
The Lighthouse and the Whaler cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (66%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 79 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Warby Parker, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,411 · Engagements 79 · Rate 1.8% Posts 230 · Views 0 · Avg Likes 79 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 32% 35-44: 16% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (32%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (80%) CANADA (3%) UNITED KINGDOM (3%) BRAZIL (2%) MEXICO (1%) |
Top regions: UNITED STATES (80%), CANADA (3%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 79 avg likes/post | best engagement: Instagram 79 avg likes |
Top Brand Affinities
Live Nation
Warby Parker
MOOG
Kickstarter
Madewell
Brandy Melville
Sennheiser
Pro Tools
Heinz
Holden
TOMS
J.Crew
| Brand | Category | Score |
|---|---|---|
| Live Nation | 30.11 | |
| Warby Parker | 23.71 | |
| MOOG | 15.71 | |
| Kickstarter | 10.38 | |
| Madewell | 10.22 | |
| Brandy Melville | 10.15 | |
| Sennheiser | 9.48 | |
| Pro Tools | 7.74 | |
| Heinz | 7.67 | |
| Holden | 7.38 | |
| TOMS | 7.29 | |
| J.Crew | 7.25 | |
| Anthropologie | 7.25 | |
| Glossier | 7.03 | |
| Lollapalooza | 6.78 | |
| Pacific Northwest Wonderland | 6.24 | |
| Urban Outfitters | 6.16 | |
| Verizon | 5.83 | |
| Target | 5.72 | |
| Free People | 5.71 | |
| Spotify Music | 5.63 | |
| American Eagle | 5.35 | |
| Chick-fil-A | 5.22 | |
| Kodak | 5.21 | |
| HomeGoods | 5.11 | |
| Showtime | 5.06 | |
| Coachella | 4.88 | |
| Airbnb | 4.85 | |
| Ableton | 4.78 | |
| Kroger | 4.67 | |
| NBC | 4.47 | |
| iHeartRadio Music Awards | 4.46 | |
| The Home Depot | 4.44 | |
| Taco Bell | 4.22 | |
| Polaroid | 4.10 | |
| Bethesda Softworks | 4.06 | |
| NORDSTROM | 4.04 | |
| Dr. Martens | 3.99 | |
| Paramount Pictures | 3.83 | |
| Oculus | 3.75 | |
| Summit Entertainment | 3.72 | |
| OLD NAVY | 3.45 | |
| Gatorade | 3.43 | |
| Busch | 3.36 | |
| Chipotle Mexican Grill | 3.33 | |
| Abercrombie & Fitch | 3.23 | |
| The North Face | 3.20 | |
| Cadillac | 3.12 | |
| Leica | 3.05 | |
| MTV | 3.00 |
Official Profiles
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|---|---|---|---|---|
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