The Lazy Eyes

The Lazy Eyes — rock artist from AU.

Harvey Karate, Itay Shachar and Noah Martin met in their early years at Sydney’s Newtown High School of the Performing Arts. They became fast friends and began…

Influence: 50.22% Fanbase: 22.41% Trending: 64.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.29% • Very Strong

As of 2025-09-21

33,057

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-08 04:24:06 UTC

Genres

rockneo-psychedelicrockpsychedelic rock

Biography

Harvey Karate, Itay Shachar and Noah Martin met in their early years at Sydney’s Newtown High School of the Performing Arts. They became fast friends and began to busk around Sydney, their burgeoning band bound together by long hours carting their instruments around the city. In late 2015, The Lazy Eyes decided to formalise the band as a unit, a decision that coincided neatly with their meeting of Leon Karagic, who provided much-needed bass to their ensemble.
 
Off the back of their first two EPs, released in 2020 and 2021, The Lazy Eyes have sold out numerous shows along Australia’s east coast, including their own music festival, Lazyfest; garnered praise from outlets including KCRW, FBi Radio, triple j Unearthed, BBC 6 Music and Radio 1, and NME. Their reputation continues to grow despite the fact that jaunts at SXSW and The Great Escape were cancelled in light of the pandemic.
 
The debut album, SongBook is evidence of an edifice slowly being formed, a trepidatious first footstep by the band into the wider world. The dynamic “Fuzz Jam”, the latest taste from SongBook, sees the band at the height of their powers, deftly slipping from one mode to another in seconds. Combining the piquant feel of classic 60s psych with sharp Gen Z wit, it’s magnanimous and effusive, a vivid insight into the world of four of Australia’s most talented musicians. Once you’re in The Lazy Eyes’ world, you might not want to leave any time soon.
 
Photos by Jack Moran and Charlie Hardy

Top Brand Affinities

Report Date: 2025-09-21

The Lazy Eyes is a clear fit for 18-24 & 25-34 audiences with strength across AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (80%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (3,659 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Vegemite, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lazy Eyes score 4.45% — Very Strong bucket.

Brand: MOOGBrand: VegemiteBrand: Ableton

Followers:33,057

Engagements:1,471

Rate:4.4%

Posts:234

Avg Likes:1,449

Avg Comments:38

Avg Views:4,964

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,057 · Engagements 1,471 · Rate 4.4% Posts 234 · Views 4,964 · Avg Likes 1,449 · Avg Comments 38 · Avg Views 4,964	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 36% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (36%)
Gender Split	Female: 21% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	AUSTRALIA (21%) UNITED STATES (19%) UNITED KINGDOM (10%) MEXICO (6%) FRANCE (4%)	Top regions: AUSTRALIA (21%), UNITED STATES (19%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 1,250 avg likes/post · Tiktok: 1,305 avg views/post · Youtube: 3,659 avg views/post	Best reach: Youtube 3,659 avg views; best engagement: Instagram 1,250 avg likes

Top Brand Affinities

MOOG

Score: 41.29

Vegemite

Score: 18.35

Ableton

Score: 13.99

Qantas

Score: 12.91

Woolworths

Score: 12.49

Mixcloud

Score: 11.61

Amazon Music

Score: 10.87

Spotify Music

Score: 10.61

Pro Tools

Score: 10.32

Kmart

Score: 9.74

SoundCloud

Score: 8.48

Kodak

Score: 7.01

Brand	Category	Score
MOOG		41.29
Vegemite		18.35
Ableton		13.99
Qantas		12.91
Woolworths		12.49
Mixcloud		11.61
Amazon Music		10.87
Spotify Music		10.61
Pro Tools		10.32
Kmart		9.74
SoundCloud		8.48
Kodak		7.01
New Line Cinema		6.11
Coachella		5.57
Sunnies Studios		5.55
BALMAIN		5.18
Holden		4.97
Lollapalooza		4.71
Dr. Martens		4.54
Nickelodeon		3.94
Polaroid		3.84
Billabong		3.52
Fujifilm		3.45
Emporium		3.19
Paramount Pictures		3.01
Showtime		2.77
MTV		2.74
Beats Electronics		2.73
Lush		2.48
Tinder		2.25
Chrysler		2.02
Cadillac		2.00
Warner Bros		1.97
Pixar		1.93
Airbnb		1.89
Guinness		1.81
Adobe		1.81
Nintendo		1.75
Vans		1.74
BBC		1.74
Aperol		1.68
Jaguar		1.58
Pepsi		1.56
Star Wars		1.49
The Olympic Games		1.48
Sony		1.44
McLaren		1.36
Converse		1.23
Yamaha		1.19
GoPro		1.19