The Laurie Berkner Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
683,191
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:46:16 UTC
Genres
Biography
The Laurie Berkner Band keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CANADA, PHILIPPINES. The composition is heavily female (77%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 6,167 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Play-Doh, Dollar Tree, Peloton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 683,191 · Engagements 300 · Rate 0.0% Posts 6,609 · Views 8,816 · Avg Likes 273 · Avg Comments 14 · Avg Views 8,816 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 28% 35-44: 18% 45-64: 12% |
Largest: 25-34 (38%); next: 18-24 (28%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (76%) CANADA (3%) PHILIPPINES (2%) BRAZIL (2%) INDIA (1%) |
Top regions: UNITED STATES (76%), CANADA (3%), PHILIPPINES (2%) |
| Platform Engagement | Instagram: 97 avg likes/post · Tiktok: 2,649 avg views/post · Youtube: 6,167 avg views/post | Best reach: Youtube 6,167 avg views; best engagement: Tiktok 136 avg likes |
Top Brand Affinities
Play-Doh
Dollar Tree
Peloton
Pottery Barn
Kohl's
Target
Fisher-Price
OLD NAVY
Macy's
Influenster
KidStyle
The Home Depot
| Brand | Category | Score |
|---|---|---|
| Play-Doh | 30.00 | |
| Dollar Tree | 26.87 | |
| Peloton | 19.77 | |
| Pottery Barn | 17.74 | |
| Kohl's | 16.71 | |
| Target | 16.67 | |
| Fisher-Price | 11.50 | |
| OLD NAVY | 11.36 | |
| Macy's | 11.13 | |
| Influenster | 10.54 | |
| KidStyle | 10.31 | |
| The Home Depot | 10.07 | |
| Lowe's | 10.04 | |
| MamaBear | 9.94 | |
| Nickelodeon | 9.86 | |
| Barbie | 9.30 | |
| Walgreens | 8.98 | |
| Gerber | 8.59 | |
| Delta | 8.34 | |
| Chick-fil-A | 8.26 | |
| Amazon Music | 7.87 | |
| Publix | 7.71 | |
| J.Crew | 7.58 | |
| Margaritaville | 7.36 | |
| Marshalls | 7.33 | |
| DreamWorks | 7.20 | |
| ALDI | 6.88 | |
| HomeGoods | 6.80 | |
| Hasbro | 6.71 | |
| Dunkin' Donuts | 6.54 | |
| MATTEL | 6.36 | |
| Costco | 6.10 | |
| PetSmart | 6.02 | |
| LEGOLAND | 5.99 | |
| Columbia Pictures | 5.78 | |
| Hershey's | 5.64 | |
| NBC | 5.45 | |
| Paramount Pictures | 5.44 | |
| Kroger | 5.43 | |
| NORDSTROM | 5.38 | |
| Wilton | 5.34 | |
| ULTA Beauty | 5.17 | |
| Anthropologie | 5.13 | |
| Verizon | 5.03 | |
| Babybump | 4.97 | |
| Amazon | 4.67 | |
| iHeartRadio Music Awards | 4.63 | |
| Pixar | 4.63 | |
| Gillette | 4.59 | |
| Lego | 4.24 |
Official Profiles
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LoginArtist: The Laurie Berkner Band
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 18:00 UTC | The Laurie Berkner Band, Laurie Berkner | Tarrytown Music Hall | Village of Tarrytown, United States | |
| 2026-01-31 18:00 UTC | The Laurie Berkner Band, Laurie Berkner | Murat Theatre, Old National Centre | Indianapolis, United States | |
| 2026-01-31 19:00 UTC | The Laurie Berkner Band, Laurie Berkner | Old National Centre | Indianapolis, United States | |
| 2026-02-21 18:00 UTC | The Laurie Berkner Band, Laurie Berkner | The Parker | Fort Lauderdale, United States | |
| 2026-02-21 19:00 UTC | The Laurie Berkner Band, Laurie Berkner | Lillian S. Wells Hall at The Parker | Fort Lauderdale, United States | |
| 2026-02-22 22:00 UTC | The Laurie Berkner Band, Laurie Berkner | Atlanta Symphony Hall | Atlanta, United States | |
| 2026-03-22 17:00 UTC | The Laurie Berkner Band, Laurie Berkner | McCarter Theatre Center | Princeton, United States | |
| 2026-03-22 21:00 UTC | The Laurie Berkner Band, Laurie Berkner | McCarter Theatre Center | Princeton, United States | |
| 2026-03-29 17:00 UTC | The Laurie Berkner Band, Laurie Berkner | The Egg | City of Albany, United States | |
| 2026-04-12 17:00 UTC | The Laurie Berkner Band, Laurie Berkner | The Cabot | Beverly, United States | |
| 2026-04-12 21:00 UTC | The Laurie Berkner Band, Laurie Berkner | The Cabot | Beverly, United States |
