The Lagoons

The Lagoons — pop artist from US.

The Lagoons are the musical project of brothers Ryan and Joey Selan. Born and raised in Los Angeles, California, the duo first gained recognition for their…

Influence: 51.18% Fanbase: 26.92% Trending: 63.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.23% • Very Strong

As of 2025-09-10

24,355

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:54:45 UTC

Genres

poppopla indieindie pop

Biography

The Lagoons are the musical project of brothers Ryan and Joey Selan. Born and raised in Los Angeles, California, the duo first gained recognition for their dreamy, atmospheric sound characterized by smooth vocals, intricate melodies, and lush production after releasing their debut Gems EP in 2016 which helped them establish a growing fanbase. Since then, the brothers have expanded their discography, releasing three studio albums, three EPs, and two live albums further solidifying their reputation as one of music’s most promising acts. Their Southern California roots continue to shine through their unique blend of indie pop, surf rock, R&B, and electronic music creating a unique sonic landscape that draws listeners in with its laid-back vibes and introspective lyrics. Tracks like "California" showcase their knack for crafting catchy hooks and a mood that feels both nostalgic and contemporary.

Top Brand Affinities

Report Date: 2025-09-10

The Lagoons is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (442 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Live Nation, MOOG, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lagoons score 0.18% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Pro Tools

Followers:24,355

Engagements:45

Rate:0.2%

Posts:566

Avg Likes:39

Avg Comments:12

Avg Views:684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,355 · Engagements 45 · Rate 0.2% Posts 566 · Views 684 · Avg Likes 39 · Avg Comments 12 · Avg Views 684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 9% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (37%) BRAZIL (10%) PHILIPPINES (8%) CANADA (6%) MEXICO (5%)	Top regions: UNITED STATES (37%), BRAZIL (10%), PHILIPPINES (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 442 avg views/post · Youtube: 242 avg views/post	Best reach: Tiktok 442 avg views; best engagement: Tiktok 21 avg likes

Top Brand Affinities

Live Nation

Score: 30.23

MOOG

Score: 25.53

Pro Tools

Score: 13.39

Amazon Music

Score: 12.81

Houston Livestock Show and Rodeo

Score: 11.05

Ableton

Score: 10.97

Akai

Score: 10.67

REVOLVE

Score: 10.64

Free People

Score: 8.81

Lollapalooza

Score: 8.21

Coors

Score: 7.80

Glossier

Score: 7.40

Brand	Category	Score
Live Nation		30.23
MOOG		25.53
Pro Tools		13.39
Amazon Music		12.81
Houston Livestock Show and Rodeo		11.05
Ableton		10.97
Akai		10.67
REVOLVE		10.64
Free People		8.81
Lollapalooza		8.21
Coors		7.80
Glossier		7.40
Steve Madden		6.71
Paramount Pictures		6.33
Coachella		6.30
iHeartRadio Music Awards		6.26
Spotify Music		6.11
Pacific Northwest Wonderland		5.55
Jameson		5.48
OOTD Magazine		5.41
Pioneer		5.32
Coach		5.16
Bud Light		4.96
Anthropologie		4.85
SoundCloud		4.69
ASOS		4.59
Verizon		4.46
American Eagle		4.38
Oculus		4.30
Taco Bell		4.28
MTV		4.01
Hurley		3.94
Beats Electronics		3.91
Showtime		3.82
Busch		3.75
Fenty beauty		3.72
Urban Outfitters		3.66
Uber		3.64
Lululemon Athletica		3.63
Billabong		3.61
Airbnb		3.52
ESPN		3.50
Comedy Central		3.50
Summit Entertainment		3.48
Carhartt		3.43
NORDSTROM		3.41
Kodak		3.38
Abercrombie & Fitch		3.33
Target		3.22
Emporium		3.20